With each new story on the Rolls-Royce SUV, the Goodwood automaker comes off as more at ease with their reluctantly birthed yet necessary sport ute. Company design chief Giles Taylor told Autocar that his team is still "sketching to assess the viability of the concept," which to ours ears means they're trying to figure out if such a beast is even possible within the confines of the brand. If it is, Taylor says it will be "a shooting brake, not a crossover with a sloping roof. A proper SUV."

A different company source, unnamed, seems confident that Taylor's team will figure it out, telling the magazine it would start at 200,000 pounds ($335K US). However, that same source said the vehicle will be "a kind of Mercedes-GLK-plus-plus," which is a baffling description in several ways. More reasonable is the speculation that it will ride on Ghost, not Phantom, architecture and make its debut sometime around late 2017.

That Ghost platform is expected to take cues from the carbon, aluminum and steel bones that supported the BMW Vision Future Luxury concept shown at the Beijing Motor Show and destined for the 9 Series. Some of those tricks will also go into the next-generation Phantom, which Autocar says will come in 2017 and not 2020.

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    • 1 Second Ago
      Winnie Jenkems
      • 1 Year Ago
      No, Rolls-Royce. Just... no. We do not want this.
      Leather Bear
      • 1 Year Ago
      Those flipping sounds you hear in the background (in stereo this time) are Henry Royce and Charles Rolls spinning in their respective graves.
      • 1 Year Ago
      The shape of their vehicles lend well to SUV's. If they try hard, it'll be fantastic, if they just plaster their look onto an SUV body, it'll look lazy and forced.
      • 1 Year Ago
      If Bentley wasn't coming out with their own SUV in a couple of years,I doubt Rolls would have even considered such a move.After all,Range Rover has made a huge inroads with the very wealthy for decades and RR never even blinked.
      • 1 Year Ago
      Say it ain't so!!!!
      • 1 Year Ago
      I think the SUV is a bad idea, but if Rolls Royce wanted to build a new vehicle to their line, why not a Spots Car instead? An open two seater would be great and could capture a good share of the high end sports car market.
      • 1 Year Ago
      The first thought that came to my mind was the Cadillac Cimarron. That went over like a turd in a punch bowl. When luxury car companies try to cover the market...
        • 1 Year Ago
        That was brand engineering at its worst, trying to dress a Cavalier as a Cadillac. Really, the closest things to Rolls Royce's planned move would the last two generations of Range Rover and the Porsche Cayenne. The Rover has shown an ultra-luxury SUV does have many, many prospective buyers and the Cayenne has shown that even a pure sports car company can sell SUV's and buyers won't think twice.
      • 1 Year Ago
      A top drawer Rolls SUV sounds interesting. But if I was going to sell one, I'd upgrade all of it to this decade with modern amenities like electric driven A/C (it's quieter), power everything including proximity hatch. Built in music memory with every title - no satellite waiting, you simply tap a touch screen. And more. I'm talking a nice car.
      • 1 Year Ago
      Don't cheapen the Rolls Royce name by trying to cater to all. Mercedes did that and their name and quality is now suffering.
      • 1 Year Ago
      I can't F'ing wait. ..the suspense is killing me.
      • 1 Year Ago
      • 1 Year Ago
      I called it. As soon as a company makes a statement along the lines of "we don't build SUV's, we will never build an SUV," it's three months or less until the concept comes out.
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