• Image Credit: Michael Harley
  • Image Credit: Michael Harley
  • Image Credit: Michael Harley
  • Image Credit: Michael Harley
  • Image Credit: Michael Harley
  • Image Credit: Michael Harley
  • Image Credit: Michael Harley
  • Image Credit: Michael Harley
  • Image Credit: Michael Harley
  • Image Credit: Michael Harley
  • Image Credit: Michael Harley
  • Image Credit: Michael Harley
  • Image Credit: Michael Harley
  • Image Credit: Michael Harley
  • Image Credit: Michael Harley
  • Image Credit: Michael Harley
  • Image Credit: Michael Harley
  • Image Credit: Michael Harley
  • Image Credit: Michael Harley
  • Image Credit: Michael Harley
  • Image Credit: Michael Harley
  • Image Credit: Michael Harley
  • Image Credit: Michael Harley
  • Image Credit: Michael Harley
  • Image Credit: Michael Harley
The 530 Cadillac dealers - out of 940 total dealers - that signed on to sell the brand's ELR for $75,000 or lease it for $699 per month have managed to move 247 of them in the last five months. That's a little less than two cars for each dealer more than two dealers for each car if you need help with the math. With inventories of the luxury plug-in hybrid building up - Automotive News reports a 725-day supply - General Motors has created the Demonstrator Allowance Program to billow the sails on that slow moving ship, giving dealers $5,000 to promote ELR test drives.

A dealer with one ELR in its test fleet that racks up 750 test driven miles between May 1 and June 2 earns the fifty Benjamins, a dealer with two ELRs in the test fleet will get one hundred Benjamins. That will be added to summer incentives for dealers that pay $2,000 for units sold in July and $1,000 for units sold in August, while on the customer side, Cadillac has put "customer discount certificates" worth $3,000 on the hood for buyers and lessees.

Cadillac suggests this is about raising awareness of the ELR, but the question is how much dealers will be able to do for a car that observers - and buyers, apparently - still consider highly overpriced.


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    • 1 Second Ago
  • 93 Comments
      drPhil
      • 1 Year Ago
      Isn't 247 cars sold by 530 dealers one-half a car each? Or every two dealers sell one car... Either way, it's not great.
        RC
        • 1 Year Ago
        @drPhil
        I assumed that was a yearly projection, very confusing none the less.
          Hank The Stank
          • 1 Year Ago
          @RC
          It's not confusing. It's just inaccurate. We all make mistakes, but its made worse when it's framed with a fantastically ironic comment.
        SublimeKnight
        • 1 Year Ago
        @drPhil
        "if you need help with the math" LOL...
      Martin
      • 1 Year Ago
      247 for 530 dealers sounds like a car per every TWO dealers, not two cars per dealer.
      Technoir
      • 1 Year Ago
      What prevents dealers from simply racking up 750 miles and claim the $5000 prize? As others said, this is a nice car, but incredibly overpriced. What were they thinking?
      Rotation
      • 1 Year Ago
      It's working at my dealer. The ELRs were out CONSTANTLY. Didn't seem to be selling though. They have 3 in stock, which if you calculate, is a high percentage of all the ones out there! Clearly they think the SF Bay Area is a hotspot for this car. I'm not sure I agree.
      2 wheeled menace
      • 1 Year Ago
      LOL... when i saw this headline, i thought... 'this has to be a stupid government program, General Motors would never be THIS stupid'. The truth is that GM priced this car far higher than what it is actually worth. They're trying to take some of Tesla's market share and think that having your salespeople be extra pushy will move it. ...which is pretty much the opposite of what Tesla is doing: they barely have any sales outlet at all and don't really advertise. They just sell a high end car that is a pretty damn good value for what it is ( given the current state of battery technology ) and the thing sells itself.
      Arizonarelax
      • 1 Year Ago
      Those Cadillac dealers who committed to the ELR, should use this vehicle as a parts, customer transportation "errand" car. At least to try to recover some of the cost of having this failure of a vehicle on their lot. So...about 56% of Cadillac dealers signed on to sell this over-priced re-badged Volt. About 47% of those dealers sold about 1.5 cars in the last five months. Golly! " My mom can get that operation" And now Cadillac is thanking those ERL dealers' investments by a ridicules low "spiff" program. Woo Hoo! A Cadillac dealer investment in selling the ELR must be incredible high as compared to other Caddy's. Apparently there is little, if any, return on investment when considering training sales people, mechanics etc. What a horrible failure this is. As the car itself, even in the Volt form, is a relatively good looking auto. It may have been more of an interesting article AB if you took the time to interview these ELR Cadillac dealers to see if this vehicle brought in customers to the dealer and ended up buying another Cadillac model. {Sigh} But that requires work, research and journalism. :((
      VL00
      • 1 Year Ago
      They really screwed themselves with the pricing. It needs to come down at least $15k, prolly $20k, which is going to really piss off the past customers.
        bookemd
        • 1 Year Ago
        @VL00
        Change past customers to past customer.
        ForcedInduction90012
        @VL00
        It needs to come down 30-35K before anyone with a brain buys one. It also needs 50+ horsepower to just make it drivable so you don't get run over merging with traffic.
      AB
      • 1 Year Ago
      Looks like someone at Caddie didn't do their market research homework prior to giving the build of this car a "go". I can only speak for myself here... If I had that kind of $ and my goal was to obtain an EV... that money would go to Tesla. I do realize that this ELR offers an advantage over the Tesla when it comes to overall range anxiety but the price premium over the Chevy Volt is a very large pill to swallow. Early adopters in this field want new and exciting technology... they are willing to pay a price for that... I don't know how effective a re-brand of the Volt is going to work out for GM.
      John
      • 1 Year Ago
      I'm starting to think that the arrogant SOB in that Super Bowl commercial was patterned after the numbnuts who decided on the price for this car.
      icemilkcoffee
      • 1 Year Ago
      They must be smoking something heavy to think a re-skinned VOLT could be sold for $75,000.
      Snowdog
      • 1 Year Ago
      GM is repeating the Cimmaron mistakes. IIRC just about everyone said they blew it on pricing, so GM clearly ignored the obvious, and snatched defeat from the Jaws of victory, by being absurdly greedy. They had a total home run in the styling, and reasonably price this car would likely have sold out. Instead GM massively overpriced it and killed it dead. They basically took winning styling and turned it into a money losing albatross.
        mycommentemail
        • 1 Year Ago
        @Snowdog
        You hit the nail on the head. This should have been a a home run for them. Gorgeous styling with an advanced power train. At $50K it would have been a winner. Bump it up to $60K with some options. Then put out a V-sport edition with two electric motors and twice the battery pack at $75K. That would have been awesome. This.. I just can't... what the hell were they thinking?
      Doctor
      • 1 Year Ago
      I live in SoCal. I see at least ten Tesla Sedans on the road everyday. To date, I haven't seen one Cadillac ELR on the road around here yet. Talk about a missed opportunity in an ideal target market. Ridiculously overpriced and pathetically underperforming. GM is totally out of touch with the real world with this deserved fiasco.
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