2013 Toyota RAV4 EV
  • 2013 Toyota RAV4 EV
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The future of the Toyota RAV4 EV appears to be in doubt. Tesla supplies the EVs battery packs, and it says that production ends later this year.

"Toyota is expected to end the current RAV4 EV model this year," Tesla said in its quarterly financial filing obtained by Bloomberg. "Our production activities under this program are expected to end in 2014," the company said.

This timeline fits closely with the original production plans for the RAV4 EV. When the $100-million project was first announced, Tesla said that it expected to supply battery packs for the vehicle from 2012 to 2014. Building components for the Japanese automaker continues to bring in money, though. In the company's Q1 2014 letter to shareholders, it said: "Automotive revenue included $15 million of Toyota powertrain sales." According to Bloomberg, Toyota has sold just 1,594 RAV4 EV models from 2012 through April 2014. Initially, the business had estimated that it would sell 2,600 units of the electrified crossover.

Toyota has not officially said that it plans to end production of the RAV4 EV yet. Of course, doing so wouldn't really come as a shock, since the vehicle is still based on a previous generation platform. Toyota is also known to be readying its FCV Concept hydrogen vehicle for production in 2015. The cutting-edge model might appeal to a different market, but it will still help the Japanese automaker maintain its leadership in electric propulsion.

Autoblog has reached out to Toyota asking for comments on the future of its RAV4 EV and will update this story if we learn more.


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  • 38 Comments
      Airton Azevedo
      • 8 Months Ago
      The Rav4 EV has been the best EV that Ive owned so far. This is not new news and most of us know this was just a 3 year program.
        Spec
        • 8 Months Ago
        @Airton Azevedo
        How did you buy it in NJ? I thought it was only available in California?
        RoyEMunson
        • 8 Months Ago
        @Airton Azevedo
        "The Rav4 EV has been the best EV that Ive owned so far. " First true EV for us, and by far one of the best cars we have ever owned. Thing gets up and moves! We are one of the few who were balsy enough to have one shipped out of state to Colorado and these make excellent winter cars. All that weight helps in the snow.
      Carguy
      • 8 Months Ago
      Toyota made a similar mistake that Chevy made with the Volt - had the Volt launched with a Cadillac badge with Volt pricing it would have taken off much quicker than it did. Similarly Toyota could have tried to launch a Lexus RX EV instead of the RAV. RX is heavier car but longer and wider so maybe could have fit larger battery to accommodate weight. Until the incremental price of EV tech comes down putting it in higher priced cars seems to make more sense. Hard to pay $50K for a EV version of a 24K car.
      CeeJayABG
      • 8 Months Ago
      ABG staff: Does anybody at your publication ever look back at your own archives? Remember this story which quoted Elon Musk’s tease about the bright future of the TM/TM relationship? http://green.autoblog.com/2011/08/04/tesla-talking-billion-dollar-deal-with-toyota/ “Per Tesla CEO Elon Musk, his company is in talks with Toyota to ink a deal that would see $1 billion trading hands. Any issues about capital could quickly disappear, and Tesla could quickly become a major player in the automotive industry thanks to this serious cash infusion.” You need some corporate memory, guys --- both for the subjects you report and the content of your work. I don’t think there as ever anything significant about this relationship, and mostly commenters understand it better than ABG has, both previously and currently.
        purrpullberra
        • 8 Months Ago
        @CeeJayABG
        Touting the largest potential numbers at the announcement of a new relationship is par for the course. Sports contracts, business contracts etc are like this. I give ABG grief for a lot of crap but I'm not sure they did anything wrong by not bringing up the quote you used. You really believe that the deal did nothing significant for Tesla? I'd say that getting the backing of Toyota at the point they did was a huge key that their tech truly was THE best. And getting the factory with 0 cash outlaid was a HUGE step towards getting the ModelS right. I bet there are several suppliers that wouldn't work with them before the Toyota vote of confidence that did so afterwards. Personally the Toyota investment including the factory transfer was a big turning point in making me a believer. Perhaps the Mercedes investment was at a more dire/opportune moment in Tesla's early history but Toyota's was a significant deal as well IMO. And they showed they can produce high quality powertrains for 2 competitors/partners which I think will be very important in the near future.
        CeeJayABG
        • 8 Months Ago
        @CeeJayABG
        sorry... should say "was ever"
        Letstakeawalk
        • 8 Months Ago
        @CeeJayABG
        It's clear that ABG wrote this article with a bias towards Tesla. Tesla can't "pull the plug" on a contractual obligation without penalties. What happened is that Toyota decided not to renew the project, so Tesla lost their contract. No real surprise, considering how poorly received the RAV4 EV was, and all the complaints it got. Both Toyota and Tesla share the blame for putting out a mediocre product that failed to generate any real interest. Despite Musk's great enthusiasm for working with Toyota, and the generous gift of the NUMMI plant practically given to Tesla, it appears that Toyota has decided to walk away from Tesla's technology. To be clear, Tesla would have been very eager to continue as a supplier to Toyota - Toyota decided they could do it better themselves in-house.
      Doug
      • 8 Months Ago
      If I were Tesla, I would make sure that their engineering and technology don't suddenly appear in another car, as Toyota has a "tendency" to liberate another's ideas.
      BigNorm Jackson
      • 8 Months Ago
      Another Toyota failure...
      lad
      • 8 Months Ago
      There's not much to say. This project ran its course and met its goal, a zero emissions vehicle outfitted by Tesla to meet California requirements for Toyota. It let Toyota concentrate on selling hybrids and continue engineering its FCV using taxpayer money and being patted on the head by the Oil Companies.
      Renaurd
      • 8 Months Ago
      Toyota worked long with Tesla to get all their secrets.
      Finklestein
      • 8 Months Ago
      Better headline: Tesla pulling plug on Toyota.
      • 8 Months Ago
      [blocked]
        Spec
        • 8 Months Ago
        LOL. Toyota helped save Tesla from bankruptcy. And sold them an existing autoplant for a song.
      Johan
      • 8 Months Ago
      I knew this was coming. It's a great vehicle. I can fit 2 kids no problem, take a nap in the back, and I haven't had to pay for gas (or electricity) for a year! The key is - you gotta have a short commute, or somewhere convenient to plugin. The tesla batter/software is great. This is the best EV that isn't a tesla.
        Joeviocoe
        • 8 Months Ago
        @Johan
        Very few people have a commute long enough to exhaust the Rav4EV. 99% of working Americans have a commute that the RAV4EV can quite easily handle.
      Merc1
      • 8 Months Ago
      Really stupid, irrelevant vehicle for Toyota and obviously not enough money for Tesla. M
        Actionable Mango
        • 8 Months Ago
        @Merc1
        It's a compliance vehicle designed to do the absolute minimum necessary in order to comply with the law.
      ken
      • 8 Months Ago
      That's because Tesla is ready to build their own SUV.
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