• Image Credit: Lexus
  • Image Credit: Lexus
  • Image Credit: Lexus
  • Image Credit: Lexus
  • Image Credit: Lexus
  • Image Credit: Lexus
Anyone who's spent any time learning about the alternatives to the standard fossil fuel-burning internal combustion engine knows that there are arguments to be made for and against all of the main options. They also know that there is barely any refueling infrastructure for hydrogen fuel cell cars in the US, aside form a handful of H2 stations in California and one in South Carolina. Somehow, though Lexus, recently said there was an "established infrastructure" in 20 states in an online video ad on the company's official site. Another part of that site also made unfair negative comments about battery-powered electric vehicles, saying that it takes too long to charge the cars. Read our original post on the matter here.

In the ongoing discussion about how the US moves away from inefficient gas and diesel engines, this was seen as a real muck up of the facts. Upon seeing the videos, pro-electric vehicle group Plug In America released a statement to AutoblogGreen (Lexus is owned by Toyota):

Hey, Toyota, the 1990s called. They want their outdated anti-EV attack ad back. Plug-in electric vehicles charge while you're sleeping at home, far more convenient than making a trip to a gas station and coming away smelling like carcinogens. Driving on electricity costs about one fifth what it costs to drive the average gas car and about a third what it costs to drive the most efficient hybrid. An electric drive has smooth, instant acceleration which can't be matched by any gasoline engine. If you don't believe me, just ask anyone driving a Toyota RAV4 EV.

The videos were produced by Team One, Lexus' ad agency. Exactly where the information came from and how it made it to the website is unclear, but Lexus spokesman Moe Durand said that Lexus apologizes for offending anyone and has taken the incorrect videos down. The company will review all the materials and alter and adjust the campaign as necessary, he said.


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    • 1 Second Ago
  • 108 Comments
      Iamazing
      • 1 Year Ago
      Toyota behaving badly, spewing lies and misdirecting the public? You don't say!
      jesscott
      • 7 Months Ago
      Hey everyone who loves Plug-ins.....where does electricity come from? The Wall in your house? Just askin
        gpmp
        • 7 Months Ago
        @jesscott
        Everyone who loves plug ins is well aware where the electricity comes from (that's why they love them). Across the US, about 40% comes from coal. If you live in the pacific northwest almost none comes from coal. In my case it comes from my roof.
        Jon
        • 7 Months Ago
        @jesscott
        And where does most hydrogen come from? The hydrogen pump? Just askin
        CaptTesla
        • 7 Months Ago
        @jesscott
        And the point? By the way , where does the electricity come from to,produce your gasoline? And than pump it in your ICE car?
        Spec
        • 7 Months Ago
        @jesscott
        I really hate the smug people that think they are so clever with such questions. As if no one thought of these things already. Well, my net electricity comes from the 6KW solar PV system on my roof. But even before I installed that, it came from PG&E which is less than 2% coal. The grid is a mix of natural gas, wind, solar thermal, solar PV, biomass, geothermal, nuclear, etc. And every day, it is getting cleaner. Meanwhile, every day the gasoline people burn is getting dirtier. More from fracked shale. More from tar sands. More from ultra deepwater offshore. All of those sources generate much more emissions than the old conventional liquid oil.
        Aaron
        • 7 Months Ago
        @jesscott
        I think that was a serious question. Yes, all EVs can be charged by plugging them into your wall outlet in your house. This can take a long time (18-24 hours). EVs can be charged faster by using a 240 volt charger which needs to be installed professionally. Charging from an empty battery to full takes 4-6 hours. Many EVs can also be fast-charged at specialized stations. These are too expensive to have at your home, but are found at some drug stores, grocery stores, food chains, etc. They can charge an EV to 80% full in 20-40 minutes.
        jeff
        • 7 Months Ago
        @jesscott
        You can make your fuel at home with solar or wind... Not many people are going to have a refinery or hydrogen plant on their property... It also cost MORE electricity to compress your own natural gas at home and takes about 8hr to fill a natural gas powered car at home...
      bK
      • 7 Months Ago
      The hybrid was never meant to be a car that runs on electricity but a car that saves and conserves wasted energy from gas fuels, therefore reduces our consumption of fossil fuels. But nowadays car companies are jumping on plug in technology because most of the consumer are only worried about their own wallet than the better of the environment.
      jeff
      • 7 Months Ago
      Toyota just can't admit that they backed the wrong horse in the alternative fuel market. H2 is just to energy intensive to make and too expensive to build a new infrastructure to manufacture and dispense the fuel. It also is mostly make from natural gas so it still ties your energy needs 100% to the Oil/Gas companies. With a pure EV you can make your own fuel from sunlight/wind...
      TR6
      • 1 Year Ago
      When are you people going to stop calling oil products "fossil fuels"? You all still believe that the trillions of barrels of oil that have been discovered came from dead dinosaurs? Time to grow up and leave the fairy tales behind. The Germans learned that oil was abiotic back in the 1940's.
        Agilis
        • 7 Months Ago
        @TR6
        TR6: You should look up the definition of fossil fuels. Never mind, I'll help.. Fossil fuels are natural fuels, such as coal or gas, that are formed in the geographical past (implying several hundred years ago) from the remains of living organisms, which includes dead algae, but not limited to it.
        Spec
        • 7 Months Ago
        @TR6
        Oil is not from dead dinosaurs. It is from dead algae. Abiotic oil is a fairy tale. If it wasn't then why did those Germans have to resort to liquefying coal instead accessing these magical never ending abiotic oil wells?
        Spec
        • 7 Months Ago
        @TR6
        Oil is not from dead dinosaurs. It is from dead algae. Abiotic oil is a fairy tale. If it wasn't then why did those Germans have to resort to liquefying coal instead accessing these magical never ending abiotic oil wells?
      TurboFroggy
      • 7 Months Ago
      Where is the actual apology from Lexus? I don't see any links posted to it.
      Spec
      • 7 Months Ago
      I'm not going to waste my time debunking a large spew of misinformation. That is large debating a 2 year old.
      AlphaEdge
      • 7 Months Ago
      Present a counter argument if you want. But don't get mad, because you don't like what he says.
      Jeff
      • 7 Months Ago
      +1,000,000
      Spec
      • 7 Months Ago
      He doesn't make an argument. He spews falsehoods.
      Brian
      • 1 Year Ago
      I'm a designer and that graphic is still hard to read.
      FuelToTheFire
      • 1 Year Ago
      Don't retreat, Lexus, reload! Electric cars are unsafe, uncompetitive, and not green. They were never designed for highway use. Tesla owners, let me know how well your Tesla lasts after 5 years of being driven on highways. I can GUARANTEE that it will be falling apart. Teslas and electric cars are little more than glorified golf carts, and should be treated as such by the authorities. Spot a Tesla rattling down the highway? Treat the driver the same way as if he was driving a golf cart on the highway, and prosecute him. You want proof? Teslas are prone to shutting down while consumer groups are testing them at high speed. If that happens on a highway, then a huge pileup will occur. The numerous, numerous engine fires from Teslas were probably also due to the cars being pushed beyond their design limits-which includes driving them on a highway. Our power grids cannot handle hordes of electric cars.If everyone had electric cars, the electric grid would be wrecked. Eco-nazis don't seem to take other people's well being into consideration when buying their glorified golf carts.When towns and cities fill with electric cars, the transformers WILL be overloaded and there WILL be numerous blackouts. This will also result in transmission and generation being over-taxed. In short, it will lead to a destabilization in the distribution of power, which could pose a serious hazard. The Tesla is a very uncompetitive car. It has fewer features than a $20 k Honda Accord, while costing as much as a $100k Jaguar XJ. The interior is cramped and very uncomfortable, due to its inferior layout and extremely poor engineering. I swear, most compact cars have less space. You cannot have a family of four and own a Tesla, unless you want one kid to run behind the car while you and your wife drive the car and your other kid is wedged between the front seat and the Iron Maiden of a back seat. Oh, and it also has two small seats in the back, so that your toddlers can be the first one to die when the ******* in the minivan rearends you. Lastly, just because it's greenwashed with typical eco-nazi bullshit which anyone with two brain cells to rub together, doesn't been it's a green car. It's not. It's a coal car. Almost ALL of our supply of electricity comes from coal, which is one of the dirtiest and least efficient energy sources available. So you're actually doing the Earth a DISSERVICE when you trade in your Hummer for the Tesla, because the Hummer is actually a much more efficient vehicle. In short, Lexus needs to pay NO apologies. It speaks the truth, and none of you EV fanboys/econazis/ignorant peasant commoners will believe me, but that's fine. Have it your way.
        FuelToTheFire
        • 7 Months Ago
        @FuelToTheFire
        Notice that not a SINGLE of the people who replied to me even remotely TRIED to rebut my argument. They just resorted to ad hominem because they can't stand that I'm using facts and that they're using FUD. How does it feel to be wrong?
          Joeviocoe
          • 7 Months Ago
          @FuelToTheFire
          When you shotgun blast a single comment with over 12 separate items that are utterly false, you discourage anyone from trying to rebut your trolling. So... you essentially did that on purpose so nobody would take the time to rebut your trolling. Oh... and look up FUD. It can only be applied toward an argument that uses Fear, Uncertainty and Doubt about a product or idea. And since you are a detractor from the idea of Electric Vehicles.. only YOU can possibly be using FUD.. and nobody can actually use FUD against you. You just learned that word and are throwing around like you know what it means.
          ravenosa
          • 7 Months Ago
          @FuelToTheFire
          It feels simply horrible, bro. Just. Horrible... I invested $7k in TSLA at $27/share, took my $7k profits out a couple of months ago - the rest has been nothing but gravy. Talk to me in 5 years. I'll buy you a FauxNews "Member's Only" jacket with some of my profits. Keep posting, Fuel. You make me giggle! Stay bitter, bro. Stay bitter. :-)
          Joeviocoe
          • 7 Months Ago
          @FuelToTheFire
          When you shotgun blast a single comment with over 12 separate items that are utterly false, you discourage anyone from trying to rebut your trolling. So... you essentially did that on purpose so nobody would take the time to rebut your trolling. Oh... and look up FUD. It can only be applied toward an argument that uses Fear, Uncertainty and Doubt about a product or idea. And since you are a detractor from the idea of Electric Vehicles.. only YOU can possibly be using FUD.. and nobody can actually use FUD against you. You just learned that word and are throwing around like you know what it means.
          Joeviocoe
          • 7 Months Ago
          @FuelToTheFire
          When you shotgun blast a single comment with over 12 separate items that are utterly false, you discourage anyone from trying to rebut your trolling. So... you essentially did that on purpose so nobody would take the time to rebut your trolling. Oh... and look up FUD. It can only be applied toward an argument that uses Fear, Uncertainty and Doubt about a product or idea. And since you are a detractor from the idea of Electric Vehicles.. only YOU can possibly be using FUD.. and nobody can actually use FUD against you. You just learned that word and are throwing around like you know what it means.
          Joeviocoe
          • 7 Months Ago
          @FuelToTheFire
          When you shotgun blast a single comment with over 12 separate items that are utterly false, you discourage anyone from trying to rebut your trolling. So... you essentially did that on purpose so nobody would take the time to rebut your trolling. Oh... and look up FUD. It can only be applied toward an argument that uses Fear, Uncertainty and Doubt about a product or idea. And since you are a detractor from the idea of Electric Vehicles.. only YOU can possibly be using FUD.. and nobody can actually use FUD against you. You just learned that word and are throwing around like you know what it means.
        ravenosa
        • 7 Months Ago
        @FuelToTheFire
        Then you should just be glad you can't afford one. Cheers, bro.
        bluepongo1
        • 7 Months Ago
        @FuelToTheFire
        'Outdated' commenter with 'outdated' talking points from an 'outdated' network which suppourts an 'outdated' party from an 'outdated' two-party system uses 'outdated' name-calling to defend an 'outdated' misinformation ad from an over-seas company because he blames an American company for success that he bet against using 'outdated' information & not knowing about high-frequency trading which makes his easily debunked misinformation spewing pointless & 'OUTDATED' (9_9) So how much did you lose on the short ?
        Jim1961
        • 7 Months Ago
        @FuelToTheFire
        Why do Fox News viewers call anyone who has a different opinion a Nazi?
        itsme38269
        • 7 Months Ago
        @FuelToTheFire
        lol, I think this guy thinks Fisker is Tesla. "Engine" fires in an electric car. Hilarious. By the way, I've got a 6 year old Tesla which has 96% of it's original battery capacity, so, y'know...check your data. Not that you had any to begin with.
        krona2k
        • 7 Months Ago
        @FuelToTheFire
        So cliched I'm inclined to believe it's a parody.
        CaptTesla
        • 7 Months Ago
        @FuelToTheFire
        I guess the roadsters should be falling apart and driving off of the highway at this point? Haven't heard of one doing that at this point. They need you at bay 6 to finish up the oil change.
        CaptTesla
        • 7 Months Ago
        @FuelToTheFire
        Roadsters still running at 5+ years. No issues. 3 fires to date. 1 from a high speed drunk driver, that shoudl have killed the driver and he ran away from the scene. First one exacerbated by fire department not following procedures. Only 3, where are the other numerous fires? Or do you mean the ICE car fires every 3 minutes? Power companies have already stated the power grid can handle EV's. Most EV's charge t night, when the grid is still lumping out power as they cannot dial it back, so lots of wasted power at night not being used. Of course you know that. Interior cramped? Really? Almost sad you say that. True 5 seat car, with option of 2 kids seats. Roomies car in its class . Probably double the storage of any sedan, and more than most SUVs. Full 5 star safety rated,including kids seats. If you read about the car you would see the rear is reinforced with kid seat option. 43% of power in US comes from coal. And dropping. Every year. You do realize the biggest user of electricity in the US is refineries producing the gasoline for your ICE car? Of course you know that. And it takes that electricity to get it from the pump as well. Very sad. At least do some research.
        Spec
        • 7 Months Ago
        @FuelToTheFire
        How have you not been banned yet?
        jeff
        • 7 Months Ago
        @FuelToTheFire
        Yep there has NEVER been a major hydrogen accident in a transportation device that killed people....
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