Behind the vanguard of numerous Jeep models, two Chryslers, a smattering of Fiats and Alfa Romeos and local production through a joint venture with Guangzhou Automotive Group (GAG), Fiat Chrysler wants to increase sales in China more than six-fold by 2018. The group sold 130,000 cars in China in 2013, the aim for 2018 being 850,000 cars.

Ultimately it's expected that the Jeep Grand Cherokee, Cherokee, Wrangler, Renegade, the coming Grand Wagoneer and a sub-Renegade-sized crossover will either be built in or exported to the People's Republic. The Chrysler Town & Country and 300 will join the export list in 2016 and 2018 respectively, according to a report in Automotive News.

With a number of those vehicles not in production or perhaps even envisaged yet, and others not due on the local market until 2018, it will be interesting to see how Fiat Chrysler plans to achieve the target in the specified timeframe. The joint venture with GAG builds two products now, the Dodge Dart-based Fiat Viaggio launched two years ago - supposedly designed just for China - and the just-launched Fiat Ottimo, a hatchback version of the Viaggio. Fiat projected 300,000 Viagio sales in its first two years, that number has been adjusted downward to 94,000 and there doesn't appear to be an analyst alive that sees a good future for Fiat in China's overrun mainstream market. Still, last year's 130,000 group sales in China is a huge jump from 2012 sales of 66,000 units, but less than half the 300,000 units it projected.

Jeep, on the other hand, is in a much better position as a "tough," aspirational brand and made plenty of noise for the locals with four styling concepts at this year's Beijing Motor Show. Nevertheless, while much lower pricing on locally-built models, the expanded dealership network and projected 2015 sales of 53,000 Jeep products will assist in the push, finding those additional hundreds of thousands of units leaves a lot of ground to cover. The 850K number represents about 12 percent of Fiat Chrysler Automobiles' global sales target of nearly seven million units by 2018.


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    • 1 Second Ago
  • 12 Comments
      Teleny411
      • 7 Months Ago
      I think Fiat could do well with the 500. Really I don't understand why Fiat doesn't do a Multipla, 600, etc. People regardless of nation state like 'cute.' Jeep I can also foresee doing well. I don't know about the rest...
        JaredN
        • 7 Months Ago
        @Teleny411
        They aren't going to get to 850,000 sales in China on the 500 and Jeep.
      VL00
      • 7 Months Ago
      Get ready for gas prices to keep rising
      Tariff The Imports
      • 7 Months Ago
      Like everything Fiat mentions, this ( crack ) pipe dream with be revamped to lower expectations.
      JaredN
      • 7 Months Ago
      Sergio, please put down the crack pipe.
        Ducman69
        • 7 Months Ago
        @JaredN
        Think about how many asian drivers there are in China. Vehicles are bound to be totaled within a few months, which means that demand for replacements would be extremely high until Google makes self-driving asian-proof cars. =)
      Avinash Machado
      • 7 Months Ago
      All the best,Sergio.
      postpast
      • 7 Months Ago
      If done right I could see it as possible. Jeep Dodge and Chrysler brands would probably be very appealing to the Chinese buyers. Buick and Cadillac are well respected their because the inefficient boats they have made in the past, and many people may look down on represent an extreme level of personal luxury. Space and power are two things that they are just not allowed to have and cars that have an abundance of these are looked at enviously. It appears the trick in China is to have a brand that is known for building inefficient boats bring products forward that maximize interior space, are efficient with small engines and have market specific kit (Interior air filters, etc..) With some modifications I bet the Town and Country, stretched Cherokee, and stretched sub-Renegade could do really while.
      James John
      • 7 Months Ago
      Ha, trying to pawn their junk to the unsuspecting Chinese. Even they aren't THAT stupid.
      1guyin10
      • 7 Months Ago
      Their biggest challenge is getting the Chinese production underway for Jeep and finding models for Fiat that will actually sell. Between the Jeeps and the current Fiats they should be able to hit 500,000. The hard part is going to be selling enough Alfas and imported larger Jeeps to make up the difference. It is definately a stretch goal.
      Cruising
      • 7 Months Ago
      A case of branding that would not work stateside, GAG. Imagine buying GAG products. LOL
      dollarbill
      • 7 Months Ago
      Or , 2038 ???