We've recently heard much about how Fiat-Chrysler CEO Sergio Marchionne plans to pump up the volume on Jeep sales, inaugurating new models and global dealerships. But that's the stuff outlined in five-year plans; right now, advertising and special editions are at the fore, and the late Michael Jackson, too. Jeep has begun airing two commercials to push its Altitude Editions, Call of Summer and Lovers of the Game, that feature the song "Love Never Felt So Good" from Jackson's upcoming album of new music.

A little more star power – and timely, too – comes from Cleveland Cavaliers point guard Kyrie Irving. While Call of Summer features a few short shots of the former Rookie of the Year and two-time NBA All-Star, Lovers of the Game is all about his white Wrangler Altitude Edition and wrangling shots. You can watch both spots below, and if you want to hear the rest of the music track before the album hits, you can download it from iTunes.

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      • 11 Months Ago
      Does it hit the right note for the Autoblog crowd? No. But it probably works well in other demographics. I don't expect this ad will play during Monday Night Football, but it'll probably be in heavy rotation on the Oxygen Channel...
      • 11 Months Ago
      Sounds like Mike had found "IT" again...because I was getting Quincy Jones-era flashbacks listening to it. Does it work for Jeep? Hmmm....
      • 11 Months Ago
      Using music from a child molesting drug addict? Doesn't seem like a good marketing plan. Maybe people forgot already.
        Billy Lthr
        • 11 Months Ago
        Maybe you should check your facts. MJ was clear of all charges and the one who said he was raped , also confessed he lied cause he father wanted money . I like to think maybe you forgot the truth but truth is your a ignorant fool making statements based on talk and not facts ! people like you spreading false lies and playing the drums of fear mongering really need to get a life and stop making statements that are far from true. http://jjb.yuku.com/topic/527676/t/Accuser-admits-he-lied-Michael-Jackson-never-touched-
          • 11 Months Ago
          @Billy Lthr
          Cleared or not he was brought to trial for sleeping with little boys. So he got off because he can hire the best lawyers and pay off the families of those affected. Doesn't make what he did right. OJ was cleared to.
        Dr. Claw
        • 11 Months Ago
        I'm sure they can all listen to the advice of a child molesting drug addict who makes ironic comments on automotive blogsites.
      Stephen Walton
      • 11 Months Ago
      Both of the commercials are utterly forgettable.
      • 11 Months Ago
      It's funny, anytime I hear Bruno Mars I think of Michael Jackson...so much that now I think BM would sound better on this track as the vocals.
      • 11 Months Ago
      Which demographic segment is that disgusting people's music going to appeal to?
      Matt McKinley
      • 11 Months Ago
      Yeah when I think Jeep, I think Michael Jackson.
      • 11 Months Ago
      Cool tune...also THE EXACT OPPOSITE vibe of the Jeep brand. Seriously, a hipster guy at the grill w/ a fedora??? Who approved that? For a Fiat ad, sure...but Jeep?! I need a beer...
        • 11 Months Ago
        Agreed entirely, and 'Im usually a fan of what Fiat has been doing, but this ad pushes a real confusing image for Jeep
          • 11 Months Ago
          No Jeeps Wranglers was also known for Crusing down Coastal highways and on beaches. a hipster mobile.
      • 11 Months Ago
      Chryco/FCA's ads have been excellent over the last few years in including the new centenary dodge ad, this just misses the mark - meh. The sound hasn't aged well. It just sounds old, like a relic from the past. Hey, kind of like using disco music in a current ad campaign.
      • 11 Months Ago
      Interesting headline since the song was released 4 days before this article was posted. :(
      • 10 Months Ago
      nice song of 2014
      Mauricio Porrua Mend
      • 11 Months Ago
      Amazing, the third spot: Jeep+M.J.+Soccer= Epic, it will be a hit worldwide :D
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