Owners affected by the General Motors ignition switch recall are getting even an better incentive to return to its brands for their next new car. The automaker says that these drivers can now get employee pricing on its models. Previously, GM was only offering them a $500 discount if they bought a new 2013 to 2015 vehicle.

According to GM spokesperson Jim Cain speaking to Autoblog, the company has been offering the incentive to affected owners for about a month. But it purposefully isn't advertising it or disclosing volumes. "We want to give dealers as many tools as they need to satisfy customers," he said. Buyers get employee pricing on 2013 to 2015 models, which is a certain percentage below dealer invoice, and it replaces the previous $500 offer. It will be available throughout the duration of the recall.

According to The Wall Street Journal, the original $500 enticement wasn't enough to bring buyers back to showrooms. Many of the roughly 2.6 million affected vehicles are on their second or third owners, and they might not be able to afford a new car.

GM's recall campaign for the ignition switches began in April. Cain said the effort is going as planned. Delphi is running multiple shifts for replacement parts and may add a second or third production line. The company expects to have a majority of vehicles repaired by October. In the meantime, affected drivers can take advantage of free loaners while their car is serviced.


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  • 75 Comments
      dovegraybird
      • 7 Months Ago
      A new CEO came in and was handed a bag full of steaming hot mess. After facing a major egg in the face moment caused by people a decade earlier, goes on a recall binge fixing all issues in the past. Then offers massive discounts to make it up to consumers affected, on top of what will be a check in the mail for the trouble. I know some people hate GM or the bailouts, but what more do you expect them to do, go door to door kissing ass? EVERY automaker has made choices that have screwed the consumer at some point, and a fair amount of them caused danger, injury and death. So I am wondering, at what point does the past begin for some people?
        superlightv12
        • 7 Months Ago
        @dovegraybird
        Well I once LOVED to drive, but thanks to GM, I have a big fear of driving because of that little insignificant head on collision. I get to relive it every time I hit the road. My question is: At what point does the past end for me?
          mikemaj82
          • 7 Months Ago
          @superlightv12
          Probably when you end up in a Toyota that won't stop accelerating...
      Jim R
      • 7 Months Ago
      Well that's a really good deal. But I've got a better one. How about I give you the finger, and go buy a Honda?
        Pj Taintz
        • 7 Months Ago
        @Jim R
        while im not happy with GM, there is not a single honda that i find exciting. Id look into ford before id look into honda. Truth is ill be buying a used pontiac G8 next most likely
          Larry Litmanen
          • 7 Months Ago
          @Pj Taintz
          Truth is you are not very bright. You think Pontiac went out of business because it made such great cars? So you will buy a used 6-7 year old gas guzzler that will have a parts shortage? When some people are given a chose they make the worst decision possible, you seem to be one of those people.
          kjames1197
          • 7 Months Ago
          @Pj Taintz
          So you'd take a Pontiac over any Honda. Yep, you're a typical GM customer. You deserve the crap that they sell!
          kjames1197
          • 7 Months Ago
          @Pj Taintz
          Cruzer... You are an idiot! Chevy sold a few million Cobalts, too. Explain to me how good of a vehicle that was. People buy GM's crap because it's cheap and they don't know any better. Enjoy your new Chevy, or old Pontiac. It's all the same crap, but with a different badge. The rest of use with good sense will shop else where!
          cruzer
          • 7 Months Ago
          @Pj Taintz
          Why shouldn't I be proud of having owned it? It was 14 years old when I traded it in and I never had any big problems with it, always cranked right up every time. It was a great looking car too. Still shined when I traded it in. How does that qualify as trash? I think we have established who the idiot is here, you! Your just running your mouth it sounds like.
          cruzer
          • 7 Months Ago
          @Pj Taintz
          So because I have been around GM my whole life and they have all been great cars that I have made a lot of memories in, now I should go buy something else because you think I should? Because ya all my GM cars might have been great but why keep buying them right? Your an idiot!
          kjames1197
          • 7 Months Ago
          @Pj Taintz
          You're definitely not shopping with sense if you've owned nothing but GM cars. I would say that you don't know any better. Keep on buying their trash! Also, the Cobalt was a piece of crap before the RECALLS! A 2000 grand prix? Hahahaha! You shouldn't be proud of having owned that thing. Jeez!!!
          kjames1197
          • 7 Months Ago
          @Pj Taintz
          Cruzer.. what you've established is that you're a GM homer and that you're an idiot for not opening your eyes and realizing that there are better vehicles for sale then what GM is offering.
          Jim R
          • 7 Months Ago
          @Pj Taintz
          Honestly I just picked a manufacturer out of thin air. Honda was the first one that came to mind.
          kjames1197
          • 7 Months Ago
          @Pj Taintz
          Doug.. I never said anything about buying a Toyota. Pay attention!!!
          bootsnchaps60
          • 7 Months Ago
          @Pj Taintz
          Yes, I keep looking at G8s, GTOs and Vibes (and Azteks).
      Jesus!
      • 7 Months Ago
      Now would be a good time for Chrysler and Ford to offer additional trade in assistance to owners of these vehicles. Teach GM a good lesson.
        Larry Litmanen
        • 7 Months Ago
        @Jesus!
        That would be a good idea, trade in a car that is affected by the recall and get a discount for a new Ford. What a national advertising campaign that would be.
      Revis Goodworth
      • 7 Months Ago
      It would be odd that someone with one of the recalled Government Motors' products decide to go back and to support a company that has repeated lied, distorted, covered up, and avoided recalling these products until it was exposed and brought out into the open. Who would be such a fool as to purchase another product from a company that decided to avoid spending a couple of bucks to ensure safety and to then allow hundreds to be killed and consider that a business decision. Government Motors should be compelled to face the shame of their situation just as Ford had to do for decades after the Pinto gas tank fiasco. And just remember that all of this was hidden from the public while we were compelled to bail out this company. Remember this con game when you drive by a Government Motors dealer to buy something else.
        Jesus!
        • 7 Months Ago
        @Revis Goodworth
        You do know the same could be said about Toyota. They lied and hid defects and was a TSB queen for years. All automakers have screwed us, and this will not be the last time.
        Larry Litmanen
        • 7 Months Ago
        @Revis Goodworth
        Umm 47% of this country is not too bright, so expect them to line up for the deal.
        Chsutera
        • 7 Months Ago
        @Revis Goodworth
        Ah, Laser. Your delusional rants always bring a smile to my face.
        bootsnchaps60
        • 7 Months Ago
        @Revis Goodworth
        The US divested it's stock in GM. "Government Motors" can be pitched along with Fixed Or Repaired Daily, Fix It Again Tony, Oh What A feeling etc.
      Turbo_S60
      • 7 Months Ago
      I'm got to say that if I was affected by this issue, the last thing I'm going to do is go buy another GM car.
      BigNorm Jackson
      • 7 Months Ago
      Some of you guys are starting to piss me off! Before 2014... When was the last time GM had a major recall like this? You guys just be better talking the same **** about Toyota.. The ones who had to pay 1.2 billion for their crap, it's the industry... Get over it!
        kjames1197
        • 7 Months Ago
        @BigNorm Jackson
        BigNorm... Why do you feel like you have to stick up for GM?
          jtav2002
          • 7 Months Ago
          @kjames1197
          I would hardly say Toyota got a pass from anyone. They took it on the chin pretty good for a long time. Also, GM needed taxpayer money to keep the doors open. Not saying they shouldn't have gotten it, but it's obviously going to make them held to a higher standard. People don't want to have to bail a company out and find out they money was spent on a company that may not have learned any lessons. Also, I think there are some pretty stark differences between the two recalls. With Toyota, you had an issue that cropped up after these cars were on the road. And it was a problem that couldn't even be easily traced as to the cause. Whereas with GM, they had a known defect. Before the cars were even on the market. They chose to use the cheaper part knowing it could cause a problem.
          Doug
          • 7 Months Ago
          @kjames1197
          Because he, like so many others, is tired of Toyota getting a pass from the media when they have a major screw up.
          BigNorm Jackson
          • 7 Months Ago
          @kjames1197
          Even though I drive a Tahoe, I'm not partially a GM fan but I am partial to american cars in general. that being said... There's still so many many people sour about the bailout to which I'm glad my tax dollars went towards instead of some rich snob getting a tax cut. Nevertheless I'm sick of people using the bailout as an excuse to call GM garbage whenever they make a mistake.. It's the industry, just like the airline industry.. When people get their baggage lost in the system... It's the industry... Get the hell over it
      Henry
      • 7 Months Ago
      You sold me a defective product. You lied about the said defective product and reluctant to do something to make it right. Heck, you have done nothing to make it right. Now you want me to buy another one and perhaps relive the nightmare all over again? Wow! What a bargain. I must be special. Not. Fool me once, shame on you. Fool me twice, shame on me.
      dfkd
      • 7 Months Ago
      This way you can get a new car and wait to see what gets recalled on that one! Admit quickly then fix the problems GM, don't try to distract from them. That's how you'll win people's trust again.
        Doug
        • 7 Months Ago
        @dfkd
        Right, just like Toyota admitted their problems - Oh, wait, didn't they run to NASA to have them prove there was no defect. The biggest admission of guilt is that of looking for a defense.
      express2day
      • 7 Months Ago
      Although better on some models than others, GM employee pricing overall isn't really that much better than what these buyers should be able to get negotiating on their own on the types of cars they are most likely to be interested in....especially since GM is also dropping the previous $500 rebate. Also, I wonder how much resale value their trade-ins may have lost due to the negative recall publicity?
        tinted up
        • 7 Months Ago
        @express2day
        The Cobalts and such didn't have good resale to begin with, there isn't really a way for a car with a working motor to be worth less LOL
      SpikedLemon
      • 7 Months Ago
      Ain't that just a spit-in-the-face. Doesn't GM offer this deal to EVERYONE once or twice a year?
        bootsnchaps60
        • 7 Months Ago
        @SpikedLemon
        GM is not going to give away cars to folks with the affected vehicles so get over that fantasy.
      GoSpeedRacerGo
      • 7 Months Ago
      If you take the deal, just make sure the brakes are properly installed, the fuel gauge works, the transmission shifts properly, the airbags will deploy, etc. You know, stuff you expect any manufacturer to get right before they sell a vehicle to you.
        bootsnchaps60
        • 7 Months Ago
        @GoSpeedRacerGo
        That's what a warranty is for. But, hey, let's let them go out of business so the warranties will be worthless.
      WindsWilling
      • 7 Months Ago
      GM has made for decades of junk quality cars. Even last week I saw someone in the new vette at a stop light. Looked great. Then after they inched up I saw their taillights were not working. I just shook my head. GM has some of the worst quality control in the industry, and digging through their cars you see where they cut corners. Actually, they're pretty upfront with the quality of their product. Just go sit in any GM and you can feel how cheap and flimsy the materials they use are. You would have to be insane though, certifiably insane to buy a GM product these days.
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