• May 8th 2014 at 7:51PM
  • 56
  • Image Credit: Lexus
  • Image Credit: Lexus
  • Image Credit: Lexus
  • Image Credit: Lexus
  • Image Credit: Lexus
  • Image Credit: Lexus
Tell us if you're surprised that Toyota (through its Lexus brand) is putting out some questionable information about electric vehicles. While it's one thing for company executives to be anti-EV, it's quite another to put out obviously false information when you speak ill of plug-in vehicles, especially when you also sell them. The automaker offers the RAV4 EV and Prius Plug-In, albeit in limited numbers,

First, let's look at what Lexus is saying. On the company's consumer site, in the hybrid section, there are a number of slick videos. In one ("Hybrid Overview"), Lexus makes it look like charging an EV takes four hours. That may be true in some situations, but the video shows an anonymous driver plugging a Nissan Leaf into something that looks like a AeroVironment DC fast charger, which takes around a half hour to charge. Granted, the site has a disclaimer that says, the "charge time represents the average time to charge from empty to full using typically available 240V commercial charging stations," but in everyday use, that's not something EV drivers often do. Charged EVs mentions two previous studies that show how most EV charging is done at home. Lexus knows all this, of course, but doesn't mention it.

Lexus says that there are 20 states with an "established infrastructure" for hydrogen.

Another video on the site, one that talks about future alternative powertrain technologies, says that there are 20 states with an "established infrastructure" for hydrogen and 37 with the same for electric vehicles. It also blatantly says that we need to consider all of the emissions from the fossil fuels used to make electricity (carbon monoxide, sulfur dioxide, etc.) but does not say anything about the fossil fuel emissions used to make hydrogen. You can see some screen grabs in the gallery or watch the video yourself. It's all blatantly one-sided, especially since the official numbers from the Department Of Energy say that there are Level 2 public EV chargers in literally every state except Alaska and only 11 public hydrogen stations in the US. Ten of them are in California, the other is in South Carolina.

A Lexus spokesman told AutoblogGreen it will ask TeamOne, its ad agency, and the Lexus marketing department for clarification on where the data in the videos comes from. We will update this post when we hear back.


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    • 1 Second Ago
  • 56 Comments
      Joeviocoe
      • 1 Year Ago
      http://green.autoblog.com/photos/anti-ev-lexus-ad/#photo-2609172/ Gotta love the meticulous bias framing of the photo of the guy charging the leaf. Even though he plugged into a DC Fast charger... a big 4 hour countdown clock. In the background, an abandoned parking lot, at sundown.... painting the image of fear, ever so subtly as any person would feel uneasy about spending 4 hours in an abandoned lot as the night approaches.
        paulwesterberg
        • 1 Year Ago
        @Joeviocoe
        In reality it only takes 20-30 mins to fast charge a leaf and the guy walks to a nearby store for a sandwich.
      PeekOyle
      • 1 Year Ago
      Wow, that is shamefull. What is going on at Toyota?
      Snowdog
      • 1 Year Ago
      You gotta love how they doom and gloom on the emissions to produce electricity, but then neglect to mention the emissions to produce the hydrogen. It is just listed as only having water as an emission. Last time I checked, H2 didn't come from the Hydrogen Fairy, it comes from Steam reformation of Natural Gas, which releases just as much CO2 as burning it. Also they say their power combiner is perfect for all fuels. Well I bet there is no power combiner in their FCVs. Power combiner is really only about combining Electric motors and Internal combustion engines.
        CoolWaters
        • 1 Year Ago
        @Snowdog
        And Fracking is Just as Dirty as Coal! A solution for morons.
        SteveG
        • 1 Year Ago
        @Snowdog
        Yup, it would be better to burn the Natural Gas for fuel. That way you save the energy used for steam reformation. Never mind that in my state less than 10% of power is coal, and it is going down just about everywhere.
      CoolWaters
      • 1 Year Ago
      Toyota Management a Little Touched? by BRIBERY?
      Aaron
      • 1 Year Ago
      Surprise, surprise. We still haven't gotten an update from Lexus/Toyota or TeamOne. When you pull your facts out of your ass, you cannot justify them.
      • 1 Year Ago
      that hardly sounds like an apology.
      lad
      • 1 Year Ago
      I could debate the FCV vs EV question all day except I think there is already a body of work on the subject that has done a better job of research than I can provide. If you are serious about learning more on this debate, link to the following: http://www.greentechmedia.com/articles/read/fuel-cell-vehicles-hype-or-hope Give yourself plenty of time to read this and try to do it with a clear mind and know that this information may assist you in making an informed decision when you spend money on your next new car. California and The Fed DOE continue to allocate funds to car and oil companies for FCV research and development. Perhaps after you read this you will see this as a gigantic waste of taxpayer money as I do. My only conclusion is it's indirect subsidy money passed back to these companies through the corrupt political lobby system at the state and federal levels.
        Joeviocoe
        • 1 Year Ago
        @lad
        Wow... published today too.
        Snowdog
        • 1 Year Ago
        @lad
        The one point I would add is that the lease price for the Tuscon is likely heavily subsidized. At a couple hundred/year in expected "sales", this is nothing but a huge money loser for Hyundai. The leasers are more part of an extended testing, than buyers. So comparing with Tesla who is actually charging the actual value of the car (plus a profit margin) the comparison isn't really fair.
      Aaron
      • 1 Year Ago
      Toyota/Lexus has a vested interest in drumming up support for hydrogen vehicles. It you look at the CARB credits, EVs top out at 3 credits maximum and FCVs top out at *9*. Consumers will be surprised to find out that "20 state" rollout of hydrogen infrastructure just isn't there. When a company posts videos like this, it indicates they're scared. Their hybrid market share is being whittled away by EVs. Their FCVs are still a few years away with almost no infrastructure, even in California.
      krona2k
      • 1 Year Ago
      Toyota/Lexus - you suck for doing this but you'll end up eating humble pie, it's only a matter of time. Oh and Honda, you will too.
      throwback
      • 1 Year Ago
      I don't see what all the whinning is about. This post clearly indicates Lexus posted disclaimers. Lexus only sells hybrids, why wouldn't they want to promote hybrids over EVs? EV ads promote EVs. Ads about gas powered cars promote them. I seriously doubt anyone looking to buy an EV is going to the Lexus website for informstion on EV ownership.
        jsongster
        • 1 Year Ago
        @throwback
        The ad is a giant lie that smears the most popular electric cars on the market. Showing a DC quick charger and then saying 4 hours... should get them sued by AeroVironment who makes the charger whose product was defamed. Toyota has made it's choice... bet the farm on FCVs. Make a very nice Rav4EV compliance BEV and then waste the effort by not really supporting it. They won't rev it into the great EV it could be... they instead will let it wither away. A token effort. The FCV is also a token effort by them and Honda that will barely move the ball in this market. But it will buy them time to hope that the rules get changed over time and they don't need to advance auto tech... just keep raking in the dough selling ok ICE cars forever. Standing still in time. Used to be a great company.
        Joeviocoe
        • 1 Year Ago
        @throwback
        Small font disclaimers vs. bold advertising text .... hmmmm
          throwback
          • 1 Year Ago
          @Joeviocoe
          Standard advertising practice. Is this a surprise?
          thecommentator2013
          • 1 Year Ago
          @Joeviocoe
          @Joeviocoe @throwback They're not lying...... .........if you read all. .......and understand what they're saying......
          Joeviocoe
          • 1 Year Ago
          @Joeviocoe
          How is "20 states with established hydrogen infrastructure" NOT lying??? I know it is standard to lie in advertising, doesn't mean we should not be constantly pointing out their BS... instead of ignoring it, and letting our taxpayer dollars fund a debacle based on unchallenged lies.
        JakeY
        • 1 Year Ago
        @throwback
        So you are suggesting when an ad shows blatantly wrong information, we should just ignore it and not point it out? And when we point it out it's "whining"? I'm pretty sure that's not how it works.
      chanonissan
      • 1 Year Ago
      Now let me see, majority of the automakers are saying EV is better for cars , fuel cell is better for trucks and SUV, but because toyota is left behind, they want to say hydrogen is better for car, so toyota if it is better why you are so heavily patenting and investing in li-air battery just like every automakers.
      Koenigsegg
      • 1 Year Ago
      lol
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