Azeroth Choppers with Paul Teutul, Jr.Occasionally, we stumble across something on this crazy thing they call the Internet that just makes us stop, scratch our head and wonder whose bright idea it was. This is one such case.

It's a tie-up between Paul Teutul, Jr., best known for his work on American Chopper and as one of the founders of Orange County Choppers, and Blizzard Entertainment. For those not in the know, Blizzard is the maker behind such blockbuster PC games as Diablo, Starcraft and yes, the Warcraft series.

So what's going on? Maybe an NPC based on Paul, Jr. in the massively multiplayer World of Warcraft, or perhaps a promotional bike with Leeroy Jenkins airbrushed on the fuel tank? Nope, it's a web series. Because of course it is.

Called Azeroth Chopper, for the fictional world in which the Warcraft series takes place, it features a pair of Blizzard execs leading teams made up of three designers from Teutul, Jr.'s company, Paul Jr. Designs. Of course, Teutul, Jr. is overseeing the whole shebang.

Each team will be tasked with designing and building a themed chopper based on World of Warcraft's two factions, the Horde and the Alliance (if the series were really true to life, the designers would need to participate in 37 different fetch quests to gather the parts for their chopper). From there, gamers will be able to vote on their favorite, which will then be available as an in-game mount.

WoW, as World of Warcraft is known, has been in a difficult position over the years, as its subscribership has declined from a high of 12 million people in October 2010 to 7.8 million in February of this year. If the Paul, Jr. pairing is part of a larger push to introduce the game to a wider audience, we can't help but feel the association is more than a few years too late. As our friends at Asphalt & Rubber say, with this latest move, it seems like both sides have kind of jumped the shark.

Azeroth Choppers is already a few episodes in, although as each show is only about nine minutes long, you can catch up easily enough. Episode four will be available to view tomorrow. Take a look below for the first three episodes.

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    • 1 Second Ago
      Eli Sanchez
      • 1 Year Ago
      I miss senior
        • 1 Year Ago
        @Eli Sanchez
        The father-son fighting was slightly interesting early on, but it got so stupid quickly. That guy has mental problems of something. He just looked for reasons to ruin the relationship. I was pretty much always in Jr.'s corner. But the show is sooooooooooo played out by now, I am surprised they still keep putting these people on TV.
          • 1 Year Ago
          Ya. Sr. had an overinflated view of his own work ethic and sense of style. Jr. screwed around sometimes, but not nearly as often as his dad made it seem. I think on some level Jr. wouldn't have minded keeping a relationship but Sr. just wouldn't shut up and stop dogging him for no reason. Classic case of the business owner pissing off the talent so that they leave, and losing business as a result.
      • 1 Year Ago
      Greatly manufactured drama with poorly manufactured bikes. The show was and is weak all around. Would never let A$$ like that touch anything of mine. If you cannot treat others with respect you will not treat anything with respect.
      Timothy Tibbetts
      • 1 Year Ago
      At least they are finally making a cartoon bike for a cartoon. Yes, I have 8 or 9 years of Wow, yes I ride a Harley. Can't watch it.
      • 1 Year Ago
      I used to watch this hour long commercial (yes it was a commercial, just like The Apprentice) and found it amazing that almost every custom "fabrication" had some issue that needed to be resolved before the big reveal. Either the motor didn't start, pieces didn't fit correctly, they had to rush to meet a deadline, etc. Perhaps this was for dramatic effect but I suspect it was because they were a bunch of shop monkeys that didn't know how to really build a great bike. I will say that Mikey was pretty funny, and I appreciated some of the talented workers, especially the painters they used.
        • 1 Year Ago
        when you build stuff from scratch stuff happens. It's just the way it is, and it's what made the show watchable. overcoming adversity is TV101.
      • 1 Year Ago
      Teutul 'Get a Bigger Hammer' Jr.
      Winnie Jenkems
      • 1 Year Ago
      I don't miss seeing that obnoxious jackhole or his illegitimate son going ape at each other all over cable tv. Not one bit. Glad it's off the air.
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