Fiat is really trying to push its five-door 500L, which has gotten off to a rather disappointing first year of sales. The Italian brand's first big-name effort involved rapper P. Diddy and a pair of very unfortunate desert pedestrians. Now, it's gone even bigger (quite literally), teaming up with everyone's favorite, city destroying, radiation-breathing green lizard monster – Godzilla.

Yes, the Japanese monster icon is getting rebooted in a new film starring Breaking Bad's Bryan Cranston, as well as Ken Watanabe and Elizabeth Olsen. With the iconic kaiju hitting US theaters on May 16, the release of the Fiat/Godzilla ad is well timed.

In the ad, Godzilla is doing what he does best, all while devouring standard-sized 500s in the same way that you or I might eat a few grapes. This is working out quite nicely, until the big lizard bites off more than he can chew with the 500L.

Take a look below to see this latest tie-in, and let us know what you think in Comments.

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    • 1 Second Ago
      • 1 Year Ago
      Took a taste and choked... funny - but not thought out well... haha
      • 1 Year Ago
      That last disclaimer is a rare instance of a lawyer win.
      • 1 Year Ago
      I admit that; Godzilla far beter good looking than 500L :) And i agree with Godzilla, it don't deserve aeten. Jut barbage :)
      James John
      • 1 Year Ago
      Even Godzilla don't want it.
      • 1 Year Ago
      That commercial alone was 1000x better than the Roland Emmerich Godzilla movie.
      • 1 Year Ago
      So Godzilla doesn't like the 500L either. Fially, a believable commercial lol
      • 1 Year Ago
      Another useless FIAT commercial that really says nothing about the car well except it is so terrible that not even Godzilla wants to eat it.
      Gerald Michael
      • 1 Year Ago
      Perhaps the 500L would sell better if it wasn't so damn ugly
        • 1 Year Ago
        @Gerald Michael
        Hit every branch of the ugly tree as it fell to the ground.
      • 1 Year Ago
      Oh boo. You know what would be a better example of Godzilla eating Italian? A GTR smoking a Ferrari. Now make it happen guys.
        • 1 Year Ago
        An Ariel Atom V8 and any number of small-block kit cars would smoke a GT-R, what's your point?
      Mike Pulsifer
      • 1 Year Ago
      I test drove the L. Drives small, has decent get up and go (It's not a sports car, mind you), has GREAT visibility, and is quite spacious inside. It's a good car.
        • 1 Year Ago
        @Mike Pulsifer
        Agreed, but it just looks awkward in certain trims. They should only sell the Trekking version or equip every model w 18" wheels, which would help a lot. Adding AWD would also increase sales a lot, especially in the Northeast.
      • 1 Year Ago
      The 500L is selling worse than the ancient Scion xB. That tells you how bad it's doing.
      • 1 Year Ago
      I dont have to eat it,it makes me want to throw up just looking at.
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