Alfa Romeo will go back to being the brand people admire, according to CEO Harald Wester.

After a few streams of news on the various brands in the Fiat Chrysler family, here's the deluge we've been waiting for – Alfa Romeo. The legendary Italian brand is being pointed towards a renaissance, as shown by the brand's five-year plan.

The engineering team will triple within the next 18 months, to 600 people. Their goal? Develop and launch eight, Italian-built products between now and 2018, covering everything from the C-segment (compacts like the Ford Focus) to the E-segment (midsize luxury sedans like the BMW 5 Series). These vehicles would be available with both rear- and all-wheel-drive layouts. Production is being aimed at the second half of 2015, with a sales goal of 400,000 units by 2018 (that's up from just 74,000 units in 2013).

As for what kind of vehicles we should be looking for, we can expect a new midsize sedan late next year. Also arriving in 2015 is Cloverleaf, a far easier to pronounce version of Alfa's Quadrifoglio Verde range. In the past, the cloverleafed cars have traditionally represented the top-of-the-line versions of their mainstream counterparts. It's unclear if the badge will continue to serve in that role, or if Cloverleaf will become Alfa's version of M or AMG.

From 2016 to 2018, though, Alfa will launch a real product onslaught, with two compact products, two CUV/SUVs, a specialty product (likely Alfa's version of the jointly developed Mazda MX-5), a second midsize sedan and a fullsize sedan. This new breed of Alfas will boast a number of qualities when they finally arrive. According to Alfa boss Harald Wester, we can expect 50/50 weight distributions, class-exclusive power-to-weight ratios and Alfa's trademark sense of style and design.

These new vehicles will also use new, advanced and Italian-built engines, according to Wester. Two six-cylinder gas engines will be built, one we'd guess is a diesel with around 300 horsepower and the other burning gasoline to the tune of 400 to 500 hp. The gas range will be rounded out by a high-output, likely turbocharged, four-cylinder engine with 200 to 350 hp. A four-pot oil-burner developing 100 to 200 hp will likely be the best choice for economy.

The goal here? "Go back to the Alfa Romeo that people admired," Wester said during today's presentation. We wholly support that. What do you think about this plan? Is this too ambitious? Is Alfa not planning enough? Let us know in Comments.


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  • 38 Comments
      carguy1701
      • 7 Months Ago
      I, for one, welcome our new old affordable Italian overlords.
        Lachmund
        • 7 Months Ago
        @carguy1701
        I'd love to see it happen. I really hope they will still do a version of the Miata. Japanese reliabilty with italian styling, how great would that be?! Though I must admit the new Mazda's have a great styling too.
      raughle1
      • 7 Months Ago
      I'd love to have a new Alfa! But really, it's time to start walking the walk with all of these grand plans. It seems like the return of Alfa is always "just a few years away." One has to wonder if Fiat is turning into the GM of the 21st century, with lots of great engineering and lots of great plans but just spread too thin across too many brands.
      Avinash Machado
      • 7 Months Ago
      Time for more action and less talk.
      Krishna Asgard Hurry
      • 7 Months Ago
      I will admit, as a fan of classic Alfa's this plan looks genuinely promising. HOWEVER, I feel that Alfa really need to show some new models right now like the Giulia BADLY. I know some on here are gonna respond with "what about the 4C" but tbh that is a small volume car which was designed as more of an attention grabber than a refined production vehicle. The dangerous news is that Alfa Romeo have not announced a significant new model since the Guilietta around 5 YEARS ago. This is unacceptable for a mainstream manufacturer and carries to significant danger of fans, and automotive media, losing interest. Just what Alfa DOESN'T need right now. The way I see it is that Alfa wants to "pull a Jaguar" i.e. quality cars within a tight timeframe. Which is a solid plan to be honest. HOWEVER, the difference here is that Jaguar was teasing its XF concepts well before the cars release date, thus drumming up HUGE attention from the media which only helped the Jaguar's success. We have been hearing how Alfa's RWD platform has already been in development for a number of years...so come on Alfa, it's time you show that mysterious hand of yours now!
        ChaosphereIX
        • 7 Months Ago
        @Krishna Asgard Hurry
        I know, at least leak a concept or two...or even a developer drawing!
      ChaosphereIX
      • 7 Months Ago
      I personally cannot wait for Alfa to get back to being the company we all admire and covet. The working man's Ferrari, all the passion and soul and none of the pomposity. As an owner of a 155 V6, I am ecstatic they are sticking with what they are known for and what their fans expect: amazing driving dynamics, singing V6 engines with lots of power, and gorgeous but challenging looks. Huge Alfa fan here, and am so happy they have a robust plan for the next few years. I just hope they do it right and stick to the segment they should aim for: the price conscious Ferrari crowd - excellent driving cars with amazing engines. If luxury is compromised a little, that is ok, the drive is worth it.
        ChaosphereIX
        • 7 Months Ago
        @ChaosphereIX
        oh and did I mention a return to RWD!!! How awesome is that! I love my 155, it handles like a dream for a FWD sedan [even oversteers as it is set up right], but RWD sports cars and sports sedans by a dynamic Italian manufacturer is just to die for. I cant wait for their return to NA. They have been missed.
      ffelix422
      • 7 Months Ago
      I've owned 4 ALFA's in my time so I can say this- Just make sure all the issue that took you out of America are resolved upon your return.... And you know what I mean.
      bke599
      • 7 Months Ago
      Is Alfa going to establish a solid presence in the US? Or are all of these delights going to remain forbidden fruit for us Yanks?
        ChaosphereIX
        • 7 Months Ago
        @bke599
        they will, or at least they better. If they want 400k units, the US would be all too happy to help them out with that. What are the alternatives? Italian driving pleasure for the masses needs to be brought back to North America!
        ChaosphereIX
        • 7 Months Ago
        @bke599
        they will, or at least they better. If they want 400k units, the US would be all too happy to help them out with that. What are the alternatives? Italian driving pleasure for the masses needs to be brought back to North America!
      billy_sims33
      • 7 Months Ago
      Hey Alfa, actions speak louder than press releases. I lost count of the number of past "returning to US" press releases, so deliver, then boast!
      sinistro79
      • 7 Months Ago
      A truly "global brand" is a brand that offers a wide range of cars in the USA. I'm glad that Alfa will have 8 new models to see in Italian showrooms by 2018 but if they are talking about going light-weight and rwd across their range then I don't see they wouldn't shoot for ALL OF THEIR CARS to be sold in the USA. If they are aiming for class leading performance and unique styling against their (blander) German counterparts then they should have nothing to worry about. I'd own a 4C over a Cayman if I had the choice.
      Gene Yoon
      • 7 Months Ago
      It's the automaker boy that cried U.S. wolf. After ten years of hearing its proclamations and promises go unfulfilled, the townsfolk all just murmur disapproval. "This time is different!" isn't going to cut it.
      1STH
      • 7 Months Ago
      ALL TALK. just like in 2003 when i read that Alfa was returning to the US market by 2006. rubbish!
      Razzo Brera
      • 7 Months Ago
      I've been driving Alfas for just over 10 years and every year they make it harder with less and less models... As much as these 'plans' are at least in part good news - the time frame of getting cars to production is just WAY TOO LONG.... almost as if time is being allowed in case they have to 'bail-out' of this plan... There really is nothing concrete here. And let's not forget that this is about the 3rd rebuilding Alfa 'plan' in the last few years - and nothing came of those plans. And the fact that it will take another 2 years to bring out the 159 replacement - a car that they have been working on for almost 10 YEARS!!!... is a joke! Why these ridiculously long development times? And there is nothing in development to keep current Alfa Romeo drivers happy - Marchionne arrogantly just assuming that these customers can just wait. Unfortunately, not Sergio! I will be changing brands this year. Thanks for nothing!
        ChaosphereIX
        • 7 Months Ago
        @Razzo Brera
        yes it has been too long, and it is inexcusable. I am skeptical too, but I am really hopeful for this plan this time. As to that delay, I think Sergio was trying to sort out Maserati first, and now that it is back on track with a sales success and increased market share, he can now turn to Alfa Romeo. Shame you are switching, have fun with the cold lifeless Germans.
          Razzo Brera
          • 7 Months Ago
          @ChaosphereIX
          Nope - there won't be any 'lifeless Germans' in my garage. Currently considering a Land Rover Evoque or the new Peugeot RCZ-R. But, when all is said and done - it will probably be a 4C by the end of this year.... :)
          carguy1701
          • 7 Months Ago
          @ChaosphereIX
          >buying French cars >ever
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