Trademark filings can be a first alert in the auto industry that something is coming. For example, Lamborghini trademarked Aventador before we saw its supercar, and Chevrolet did the same thing with Z28. Other times, an automaker files to protect a name and never does anything with it. Chrysler is dredging up a brand from the past by filing a US request for "Rebel." The name is specifically for "motor vehicles, namely automobiles, trucks, vans, sport utility vehicles and structural parts therefor," according to Ignitionist quoting the filing.

In the US, Rebel was previously used on some American Motors Corporation models. It even spawned a muscle car version called the Machine (pictured above). Chrysler eventually bought AMC when it bowed out of the auto industry in 1987.

Chrysler's plans for the name are a complete mystery at the moment. Although, it probably won't be a midsize sedan like the original. That just seems too unlikely given the brand's current, established lineup. Rebel seems like a fantastic name for the performance trim of a vehicle, though. The Jeep Renegade Rebel has a nice ring to it, and a Ram 1500 Rebel pickup could also work. We're going to have to wait and see what's in store for the moniker. Let us know in Comments what model you think would fit the Rebel name.


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  • 47 Comments
      Joe Smith
      • 7 Months Ago
      This is Chrysler we are talking about.... The called a 4dr boat a Charger & a 4 banger a Dart. 10 to 1 odds if they are planning to use the name "Rebel" it will go where it doesn't belong. So look for the new Dodge Rebel 500 (by Fiat) at a dealer near you... :(
      luigi.tony
      • 7 Months Ago
      Correction. FIAT filed for trademark rebel. As mentioned, Chrysler bought out AMC, and FIAT bought out Chrysler.
        Neil
        • 7 Months Ago
        @luigi.tony
        fiat is not like daimler! chrysler doesnt need permission to do anything. if chrysler wants to file a trademark, they can. why else is it called FCA (Fiat Chrysler Automobiles). it is the opposite of the daimler situation. with daimler, it was supposed to be a merger, but was a take over. with fiat, it was a buy out, yet fiat is acting more like a merger. they work together more. it shows. the maserati ghibli and quattroporte are based on the next gen lx platform. the twin turbo v6 was very loosely based on the pentastar v6, using only the 3.0 liter variant's engine block. and before someone says chrysler doesnt have a 3.0 v6, that engine is for other markets where engines over 3.0 liters are heavily taxed.
      Travis C. Vasconcelo
      • 7 Months Ago
      Dodge could bring back a bunch of names from the AMC days....Hornet, Gremlin, Pacer, Matador, Rebel, Ambassador, AMX, Javelin, and Eagle...wow, I could really get into those again! I miss my great AMC cars!
      Ida No
      • 7 Months Ago
      How about an SRT Rebel based on the Miata platform that Fiat doesn't want anymore? ....
        Ida No
        • 7 Months Ago
        @Ida No
        Or Alfa Romeo to be more precise .... :P
      Dean Reitan
      • 7 Months Ago
      Oh dear God, no. Please tell me they're not going to besmirch the Rebel name by slapping it on some Fiat-based excuse for an automobile. No no no no no...
      ehisforadam
      • 7 Months Ago
      Or maybe for a special edition orange Charger with the doors welded shut.
      Jaybird248
      • 7 Months Ago
      Should sell big in the South.
      Peckernut McDillfart
      • 7 Months Ago
      If they try to bring back the 'Cuda, I'm going to puke.
        Anton Meyers
        • 7 Months Ago
        @Peckernut McDillfart
        Better google "Barracuda concept car and bust out the pepto...
      express2day
      • 7 Months Ago
      Dodge Rebel, perhaps? If the latest rumors are true, FCA will be looking to make Dodge a sports/muscle car brand. Many current Dodge models (Avenger, Dart, Durango, Grand Caravan, Journey) may be phased out or become a Chrysler or Jeep models over the next few years. What's left may be Challenger, Charger, SRT Viper....and a new Rebel??
      Gregory Colton
      • 7 Months Ago
      A 2-Door version of The Charger.
      tubaguy1375
      • 7 Months Ago
      Should the Fiat 500 have been sold in the USA as the Rambler Italian? (LOL)
      Avinash Machado
      • 7 Months Ago
      Dodge Rebel sounds nice.
        Richard
        • 7 Months Ago
        @Avinash Machado
        Maybe they could base such a model on the Hornet concept car they showed a few years ago. The Viper could use a junior version.
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