Mazda made a big celebration of the MX-5 Miata at the 2014 New York Auto Show with a bunch of classic models on display. It capped off the model's 25th birthday with the announcement of the 2015 MX-5 Miata 25th Anniversary Edition and showed off the much-anticipated, next-generation version's chassis.

While we are still at least year away from the new Miata hitting the road, the anniversary edition is on its way and is limited to just 100 copies for the United States. The special cars start at $32,205, compared to $23,970 for the 2015 softtop model and $28,665 for the 2015 retractable hardtop version. There is an additional $795 destination charge for all of them.

To make sure everyone gets a chance to own the ceremonial convertible, Mazda has a countdown on its website until 10:25 AM PDT, May 20, 2014. When the day comes, 250 people can to register for the car, and the first 100 to be verified as buyers get the rare Miata. Those with multiple entries will be disqualified.

The 25th Anniversary Miata is meant to be the ultimate celebration of the car's legacy. Each car has its pistons, connecting rods and flywheel hand-selected to create an engine that revs more freely. It exclusively comes with the retractable hardtop with two-tone paint. The body is Soul Red Metallic with contrasting Brilliant Black on the A-pillars, windshield surround, outside mirror and roof. An anniversary badge on the driver's side fender shows the its serial number. The interior is fitted with Almond leather upholstery with red stitching and satin chrome trim. Aluminum pedals and steel doorsill plates complete the sporty look. Buyers also receive a custom Tourneau watch with a winder box. For the lucky few that get them, it seems like a great way to celebrate the history of a fantastic sports car. Scroll down to read the full release.
Show full PR text
MAZDA ANNOUNCES PRE-ORDER PROGRAM FOR SPECIAL 2015 MX-5 MIATA 25TH ANNIVERSARY EDITION MODEL

- Pricing for 2015 MX-5 Miata Lineup Also Released -

May 1, 2014
IRVINE, Calif., May 1, 2014 /PRNewswire/ -- Mazda North American Operations (MNAO) today launched an all-new microsite as part of its pre-order program for the 2015 MX-5 Miata 25th Anniversary Edition. This exclusive web portal will feature a countdown clock to 10:25 AM PDT, May 20, 2014, which is when the pre-order system will be open for interested consumers to place their name in a queue to purchase one of the 100 special edition roadsters.

Pricing for the 2015 MX-5 Miata's full lineup also was released today, with the vehicle starting at $23,970[1] MSRP for soft top-equipped vehicles and $28,665 MSRP for those equipped with a Power Retractable Hard Top (PRHT). Pricing for the anniversary model, which will be available only with a PRHT, starts at $32,205 MSRP.

"The MX-5 Miata is not about making history but about taking innovation a step further," said Jim O'Sullivan, president and CEO, MNAO. "Twenty-five years after the vehicle was introduced, the MX-5 continues to be the benchmark for light, responsive and fun-to-drive roadsters. It is the genesis from which every Mazda since has been born. With the fourth generation MX-5 on the horizon, we look forward to reinventing the segment once again."

When the MX-5 Miata 25th Anniversary Edition microsite opens, interested parties will be asked to complete a registration form where they can select their choice of transmission and preferred Mazda dealership location. The first 100 verified registrants will be given the opportunity to pre-order an anniversary model. Any attempt at multiple entries will void that participant's offer and disqualify them from the program. The pre-order program will run through 11:25 AM PDT, May 31, 2014, or when 250 customers have registered, whichever comes first. All 100 MX-5 Miata 25th Anniversary Edition buyers will go through an exclusive pre-order process for their vehicle. Registered customers will be contacted directly by MNAO to confirm purchase intent. Upon verification, the customer's information will be forwarded to the dealership of their choosing to finalize the transaction.

Additionally, MX-5 Miata 25th Anniversary Edition owners each will receive a custom-crafted Tourneau watch and display winder box. The Swiss-made, stainless steel watch sports Italian-made genuine leather black straps with contrast red stitching and a deployant buckle. At 42 millimeters in diameter, the watch features a genuine sapphire crystal face with an anti-glare coating, as well as a genuine sapphire crystal on the see-through case back to showcase the watch movement and rotor. The exhibition case back features a 25-jewel ETA 2824-2 movement with special two-tone Cotes de Geneve decor. Each watch and display set also will feature MX-5 and 25th Anniversary logos.

Starting at $32,205 MSRP, the top-of-the-line 25th Anniversary Edition model offers trim-exclusive features such as hand-selected pistons, connecting rods and flywheel to deliver an engine that revs more freely with extraordinary response and acceleration. With only 100 vehicles for sale in the U.S., all anniversary models are outfitted in a deep Soul Red Metallic exterior coat with A-pillars, windshield surround, outside mirrors and a standard PRHT in contrasting Brilliant Black. Seventeen-inch Dark Gunmetal aluminum alloy wheels wrapped in 205/45R17-84W tires and black front combination lamp bezels complete its premium exterior.

The interior is outfitted with exclusive Almond leather seats and door trim with a satin chrome finish used on the louver rings, gauge cluster meter rings and inner door handles. Brilliant Black reappears in the form of the seatback garnish with Piano Black featured on the steering wheel spokes. Genuine black leather wraps the steering wheel, parking brake lever, armrests and manual transmission shift lever boot. The contrast color theme continues with distinctive red stitching used on all soft touch points. The decorative instrument panel features a hand-painted Piano Black and red paint gradation with aluminum alloy pedals offering added interior flair.

Exclusive 25th Anniversary Edition badging is tastefully etched into the leather headrests and stainless steel door scuff plates. On the exterior, a single anniversary badge is mounted onto the driver's side front fender and features an identifying serial number.

About Mazda North American Operations

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at www.mazdausamedia.com.

[1] Starting price is manufacturer's suggested retail price (MSRP) for lowest trim level. MSRP does not include $795 destination charge (Alaska $840), title, taxes, license, options and dealer charges. Actual prices set by dealer and may vary.

Logo - http://photos.prnewswire.com/prnh/20131205/MM28870LOGO

SOURCE Mazda North American Operations


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 38 Comments
      Spartan
      • 7 Months Ago
      This would be worth it if they'd just give the car more power. With 167 HP and not much torque on tap, I don't care how "great" it drives. I've always loved the MX-5, but I can't get over the fact that it can barely get out of its own way. Combined with the terrible fuel economy for its size and weight, I see why they haven't sold over 10k copies/yr in the US in a while.
        Daniel Wiseman
        • 7 Months Ago
        @Spartan
        Yeah, the new version really needs 190+hp to remain attractive. A mazdaspeed version wouldn't be bad either...
      BipDBo
      • 7 Months Ago
      I think the Miata is a fantastic car, but it's overpriced for what you get. It's a small, simple convertible, which is what makes it great, but should also make it cheap. If you go to Truecar and look at average dealer prices, instead of MSRP, the Miata is priced really close (within $1,200) to a V6 Mustang convertible which has four seats, much more power and a bit more refined. The Mustang coupe can be had for much cheaper.
      Jaybird248
      • 7 Months Ago
      A $32,000 Miata? No thank you.
        drew
        • 7 Months Ago
        @Jaybird248
        It's a super-limited-edition collectable. It is what it is.
          malgu
          • 7 Months Ago
          @drew
          There's not much to it, limited production runs of different models such as the 1M will make them collectible.. I don't really see this as being collectible but time will tell.
      PatrickH
      • 7 Months Ago
      Should be an easy sell in the US. After all there are probably way more than 100 suckers out there will to buy this overpriced "special edition". And if you're gonna basically "blue print" the engine why is there no mention of a power increase? S2000s sold for less than this and their (higher output) engines were hand built. So...yeah.
        superlightv12
        • 7 Months Ago
        @PatrickH
        And the S2000 went out of production when? I believe inflation comes into play here. An S2000 in todays money would probably be around $42K.
          Karl
          • 7 Months Ago
          @superlightv12
          + the VTEC in the S2000 had to be kept damn-near at redline to get decent performance out of it.
      Blackie
      • 7 Months Ago
      Not that I don't like the Miata but you can get a used Z06 for ten grand less than that.
        1STH
        • 7 Months Ago
        @Blackie
        who cares? not everybody is looking for a trailer trash supercar.
          Clark
          • 7 Months Ago
          @1STH
          You're right. Why buy a classic (the Corvette), when you can buy a "fun" little ladies car like the Miata. Get your groceries, lipstick and tampons all with the top down!
        Timon
        • 7 Months Ago
        @Blackie
        You make no sense, why would someone who is considering buying a special edition Miata care for a corvette?
          Clark
          • 7 Months Ago
          @Timon
          Because the Vette is a better car by miles so if it only costs 10 grand more then why not consider it?
        tump
        • 7 Months Ago
        @Blackie
        Used and new never compare.
        ابوذر ڀرڳڙي
        • 7 Months Ago
        @Blackie
        Or pay 3000 for a used Miata. Your point?
          Clark
          • 7 Months Ago
          @ابوذر ڀرڳڙي
          If you're too stupid to understand his point, I won't bother to help you see it.
      artso06
      • 7 Months Ago
      nothing special other than the assembly #'s, a club sport with leather. Mazda, stop stalling and show us the next one...
        SlothLovesChunk
        • 7 Months Ago
        @artso06
        "Each car has its pistons, connecting rods and flywheel HAND-SELECTED to create an engine that revs more freely." Yeah, nothing special at all.
          artso06
          • 7 Months Ago
          @SlothLovesChunk
          I see a GREAT marketing line, nothing more. I've got some organic exhaust to sell too...
        yenComity
        • 7 Months Ago
        @artso06
        As the owner of a new club sport I would still buy a club sport. I saved 8k over the pre-order price and avoided mazda's TERRIBLE leather.
      jonnybimmer
      • 7 Months Ago
      That's a pretty hefty pricetag for a MX-5, but special edition Miatas usually sell out pretty quickly, so I don't blame them for reaching a little further, especially when the total number of them is so low.
      x19x19
      • 7 Months Ago
      i would wait for the next generation. By all early accounts, appears to be spectacular.
      ffelix422
      • 7 Months Ago
      Mazda should go one step further and put a rotary in it. Instant classic!
        Karl
        • 7 Months Ago
        @ffelix422
        The rotary is a POS. Sucks gas like a @#$@%. Sucks just as much oil. Smoothness can be matched by traditional piston engines. It sells only because think it makes them unique to own one.
      AntBee
      • 7 Months Ago
      A base Miata starts at $30,000 up here in Canada. If I were to spec one out to what I want, I am looking at close to $40,000, which is ridiculous, when you think about how this car is supposed to be an "affordable" sports car/convertible. I've always loved Miatas, so I am drawn to them, but will have to get a used one if I ever decide to get one.
        Clark
        • 7 Months Ago
        @AntBee
        I love how you got down-voted for your post. Probably from some moron with a Miata Hot Wheels up his @$$.
      AntBee
      • 7 Months Ago
      I was mistaken, the price the Miata I would configure in the specs I would like comes to $50,000. Thanks Canada!
      Joey Franklin
      • 7 Months Ago
      Anybody have a link to the pictures of the new chassis? I haven't heard much about it. This car looks pretty good, needs lowered though it looks like its on jack stands. I wonder about the hand selected internals too.
    • Load More Comments