One thing you can say about Tesla Motors enthusiasts, they certainly seem a creative bunch of brand boosters. Since the California automaker started selling its electric vehicles, fan-made commercials have been plugging an advertising void – the company famously has yet to make a spot of its own for broadcast. Now, there's a new one.

It seems that, in a world where liquid fuel is no longer as necessary as it once was, one particular gas pump nozzle has developed a bad case of the sads. In this epic production that clocks in at less than a minute-and-a-half, we ride an emotional roller coaster from lost relevance to possible redemption as "Nozzie" tries to find his/her way in this new, confusing landscape.

Directed by Greg Bradley under the auspices of Ajar Pictures, the amusing ad is apparently a spec commercial, meaning that it was produced in hopes of helping those involved land a paid gig. It might work. The piece has caught Tesla's Twitter attention and we think you'll probably enjoy it also. We certainly laughed and cried, and it was better than Cats. Scroll down to see what we mean.



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    • 1 Second Ago
  • 21 Comments
      Jim McL
      • 7 Months Ago
      Anthropomorphize this! Very funny. This is the second Tesla ad made by fans that I saw today, here is the other one: https://www.youtube.com/watch?v=KKbRAazkiWc Have piston car fans ever make their own ads?
      goodoldgorr
      • 7 Months Ago
      I found this article about tesla this week. http://seekingalpha.com/article/2156633-why-tesla-will-slowly-lose-credibility-with-the-market?ifp=0
        Joeviocoe
        • 7 Months Ago
        @goodoldgorr
        gorr... stay away from the stock market crony blogs. Their contributors love to manipulate stocks by trying to influence investors. A few days before the quarterly earnings report... they tend to get crazy like sweeps week.
      fairfireman21
      • 7 Months Ago
      I still want a car that can go more than 3 hours on a single charge.
        Joeviocoe
        • 7 Months Ago
        @fairfireman21
        Okay... your choice. Would you like to pay for the real costs of gasoline? All the eternalities (environmental, political, economical) factored into the cost? You would probably change your mind if you had to pay the real costs... and suddenly, 40 min stops every 2.5 hours won't seem so bad.
        Koenigsegg
        • 7 Months Ago
        @fairfireman21
        you sound like a hardass
        itsme38269
        • 7 Months Ago
        @fairfireman21
        Cool, then get a Tesla
        Grendal
        • 7 Months Ago
        @fairfireman21
        Maybe in a few more years. Tesla has said they can get a higher range in the Model S. Give it time and it will happen if that is what you really need.
        ElectricAvenue
        • 7 Months Ago
        @fairfireman21
        You mean, like a Tesla Model S? At highway speeds, if you want to push it, you can go 4 hours. Of course, why anyone would want to go 4 hours non-stop without a break is beyond me, unless you're a truck driver being paid by the mile. Maybe I'm weird, but I'd have to pee before the 4 hours is up.
      Nick Kordich
      • 7 Months Ago
      Reminds me of the 2007 GM Super Bowl ad in which a robot is fired for dropping a screw (talk about a hostile workplace) and, unable to find a decent job in the worsening economy, he spirals downward until he commits suicide. At the last moment, he is shown as waking up, it having all been a dream... ...Or was it the creator's intent to show the robot awaking to an afterlife that reflects a time when he was happy? Pretty damned dark either way - especially if you replace Eric Carmen's "All by Myself" with Gary Jules' cover of "Mad World." http://youtu.be/B3NGN4t4hm4 http://youtu.be/ECUrx_HHN2E
      bluepongo1
      • 7 Months Ago
      Did anyone else get a trauma memory of a whiff of gas on a hot day from that picture of ol' dirty Nozzie ? Just me, o.k. I'm weird. (O_o)
      • 7 Months Ago
      Cute, but the ending....overwatering a petroleum fertilized mono crop. Some flowering plants and a few bees would have made some sense.
        2 wheeled menace
        • 7 Months Ago
        Not enough permaculture, bro?
        j
        • 7 Months Ago
        It's a repurposed water hose bro!
          j
          • 7 Months Ago
          @j
          MS, inconsistent message? It's a repurposed water hose bro.
        danfred311
        • 7 Months Ago
        really dude? :)
          • 7 Months Ago
          @danfred311
          seriously, would it be so hard to have a consistent message? Granted, the car is supposed to be a fantastic drive, but isn't this about an evolution and shift away from fossil fuels. How much water and energy waste goes into maintaining each suburban lawn, not to mention the runoff... It was a very cute and human commercial, loved it! except for the inconsistent ending, which was supposed to be the happy part
      2 wheeled menace
      • 7 Months Ago
      Allright. That's kinda cool propaganda :)
      James
      • 7 Months Ago
      Happy ending!
        Aaron
        • 7 Months Ago
        @James
        Isn't that all that any of us want? ;)
      Spec
      • 7 Months Ago
      Love it. It could have made it more clear that he was fired. Clever use of an old nozzle and few ping pong balls.
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