Ten years ago, one of the world's oldest auto manufacturers shut its doors for good. Oldsmobile had a rough final decade, typified by falling sales and the adoption of badge-engineered models that made them a tough sell against too-similar brands like Pontiac or Chevrolet with more rabid followings.
Car enthusiasts everywhere could mourn the passing of the brand that gave us the Rocket V8, 442 and Cutlass (before General Motors' A-Body line turned into horrible Malaise Era, badge-engineered appliances), but for the people of Lansing, MI, where Oldsmobile production was centered for decades, the brand meant something more.
The Lansing State Journal has a really deep writeup of what Oldsmobile meant – and continues to mean ten years on – to Michigan's state capitol, a city that's been defined as much by its manufacturing operations than by its place as a seat of government. It also shows how the city has thrived since Oldsmobile's closure, becoming an unlikely success story as General Motors continues to invest in the area. It's a must-read, so click over, have a look and then come back and let us know what you think in Comments.