There's fallout across the automotive advertising world today as companies react to alarming, racially insensitive statements alleged to have been made Donald Sterling, owner of the NBA's Los Angeles Clippers franchise. Last Friday, entertainment website TMZ published excerpts from an audio recording, allegedly between Sterling and his girlfriend V. Stiviano, in which the Clippers owner said, among other things, that he didn't want her to bring black people to his games, including LA Lakers legend Magic Johnson. Sterling has yet to respond publicly to the allegations.

The story quickly gained steam over the weekend, and this Monday it has seen Kia Motors, auto sales website CarMax and insurance giant State Farm all pull sponsorship activities with the Clippers.

In a statement Kia said the alleged statements by Sterling were, "offensive and reprehensible," calling them "inconsistent with our views and values." Kia says it is "suspending" its advertising and sponsorship activities with the team, though has yet to clarify if that suspension includes commercials featuring NBA star and Clippers power forward Blake Griffin.

CarMax has actually ended its tie-up with the team, one that has lasted some nine years, saying "CarMax finds the statements attributed to the Clippers' owner completely unacceptable. These views directly conflict with CarMax's culture of respect for all individuals."

Find the press releases from Kia and CarMax in their full forms, below.
Show full PR text
Kia Motors America Statement on Alleged Donald Sterling Audio Tape

"The comments allegedly made by Clippers owner, Donald Sterling, are offensive and reprehensible, and they are inconsistent with our views and values. We are suspending our advertising and sponsorship activations with the Clippers. Meanwhile, as fans of the game of basketball, our support of the players and the sport is unwavering."

CarMax statement regarding LA Clippers sponsorship

CarMax finds the statements attributed to the Clippers' owner completely unacceptable. These views directly conflict with CarMax's culture of respect for all individuals. While we have been a proud Clippers sponsor for 9 years and support the team, fans and community, these statements necessitate that CarMax end its sponsorship.


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  • 76 Comments
      graphikzking
      • 7 Months Ago
      What a moron. Proof that being successful in business you basically need to be an A hole. btw- there are plenty of double standards in this country as well. I've MANY times heard African American people say that they should date their own race. I've heard African American women say 'Why they need to take our good men" MULTIPLE times and it's never been stated that that is racism. We need to stop ALL racism. BOTH sides. Yes, many African Americans have it MUCH worse, but just because you experience it, doesn't mean you have to practice it on your side as well. My parents always taught me "kill them with kindness". I won over a grouchy neighbor and now he just laughs and shrugs his shoulders. I've brought him around to the other neighbors. for 10 years he never really got along with anyone, but not he comes to all the barbques etc. Kill him with kindness.
        Peter_G
        • 7 Months Ago
        @graphikzking
        Look no further than Tia and Tamara Mowry. Twin sisters where one sister married white and the other sister married black and both catch flack for either not marrying their own race or not "marrying up".
      Adarus
      • 7 Months Ago
      This whole story is BS conjured up by the liberal mainstream media. A man that's donated millions to the minority underserved communities is labeled as a racist by the media for off the cuff comments he made to his BLACK ex-girlfriend in a PRIVATE conversation? Incredible, considering the NBA has made icons including Barkley and Shaq who spew more hatred and get paid as commentators. What about former owner Jay-Z who believes white people are the devil? The league is 90% tall black players - where is the diversity in that? Where are the 5'6" white guys? Women? Affirmative action anyone? The NBA needs to come out and publicly disagree with his comments, period. It's not their job, Obama's, or mainstream media to tell you what you can say or how you should believe however uncomfortable that may be. This is a freedom granted by FIRST amendment of the constitution. What restrictions have been placed on freedom of the press, which continues to fan flames of hatred and brainwash people with a liberal agenda? Yet I can't openly pray in school or have a shotgun with 10 shells? Get real.
        JeepinBen
        • 7 Months Ago
        @Adarus
        Just a quick reminder how the first amendment and free speech actually work: http://xkcd.com/1357/ The first amendment doesn't shield anyone from criticism or consequences.
        churchmotor
        • 7 Months Ago
        @Adarus
        Did you defend Paula Dean too?
          Adarus
          • 7 Months Ago
          @churchmotor
          Have you ever called someone a derogatory name in private conversation?
        VDuB
        • 7 Months Ago
        @Adarus
        -20 votes. Ding ding ding. You win.
        rcavaretti
        • 7 Months Ago
        @Adarus
        If it's a 'mainsteam' media as you say, wouldn't that represent the views of the majority?
          superlightv12
          • 7 Months Ago
          @rcavaretti
          Adarus Have you ever called someone a derogatory name in private conversation? Just you...........
        GR
        • 7 Months Ago
        @Adarus
        This "liberal media" labeling is getting old because it's simply not true. It just looks liberal to those who primarily get their news from blatantly biased sources like Fox whose most popular figures are commentators, not even reporters. Don't know the difference? Reporters simply state what's going on. Commentators discuss the topic and inject a whole bunch of opinion even though they are far from being experts on the topic. In essence, the people who like Beck, O'Reilly, Limbaugh, and other conservative commentators like to be told what to think rather than thinking about the issue themselves. It's simply how the program is deliberately structured. Honestly, nearly all the fans of Fox and other conservative media outlets that I know of are the folks who have not gone to college. Seriously, my family is nearly divided in that the people who like Fox and conservative commentators are mostly either drop-outs or did not attend a university at all. Those who actually have a BA/BS or higher can't stand that crap. Coincidence? I think not. Also, the best example to prove how mainstream American media is not liberal at all is to compare it with other independent or foreign media. There are such stark contrasts in the differences in what they report. The rest of the world often ridicules American media and how little Americans realize its propaganda, whether CNN or Fox. An illusion of liberal vs. conservative is deliberately crafted so people think there's a wide spectrum of diversity in what they watch between the networks. That being said, it's not the media fanning the flames here. It's simply that people don't like racists in this day and age. On top of that, we are talking about basketball. Of all things, basket-F-ing-ball and this man makes a racist comment against black people in relation to it? Seriously? Look, I agree that the comment was made in private and he never intended for others to hear it, but it upsets people that such a man with power and control over a popular cultural institution among black people can have this sort of mentality and view. As corporate sponsors, companies like KIA and CarMax want to distance themselves away from those who make racist remarks, whether completely serious or off the cuff. It literally doesn't pay to be associated with racist views.
          GR
          • 7 Months Ago
          @GR
          Arg. Why can't comments just post correctly the first time?
          dovegraybird
          • 7 Months Ago
          @GR
          With all due respect to your personal opinion, education has little to do with political opinion. Every business owner I know watch Fox religiously. All have degrees in business. Meanwhile the less educated people I work with are all Democrat. Blanket statements are rarely correct, as each political party has followers from every demographic.
          Carpinions
          • 7 Months Ago
          @GR
          Agreed. The comment system here is many shades of awful, especially when I have to reload the page after every single comment, and re-expand all the rollups for the 52nd time.
      churchmotor
      • 7 Months Ago
      Wait a minute, only Jesse Jackson and Al Sharpton can spew racist vitriol and get away with it.
        Level4
        • 7 Months Ago
        @churchmotor
        whats funny was his dating a black chic and supporting/donating to black causes llol
      Card13
      • 7 Months Ago
      So he doesn't like black people, but he's involved in a sport with a large percentage of black players and fans, not to mention that the girlfriend he was talking to happens to be half-black...I think he needs to make some different life choices if he wants to avoid them
        denniskfc
        • 7 Months Ago
        @Card13
        because he wants the people of colored to be beneath him
        AP1_S2K
        • 7 Months Ago
        @Card13
        hahaha
        OptimusPrimeRib
        • 7 Months Ago
        @Card13
        Because he probably feels like a slave owner watching all of those black basketball players running around and making him money.
          • 7 Months Ago
          @OptimusPrimeRib
          [blocked]
        OptimusPrimeRib
        • 7 Months Ago
        @Card13
        Because he probably feels like a slave owner watching all of those black basketball players running around and making him money.
      marv.shocker
      • 7 Months Ago
      As usual, guilty until proven innocent. If he said those things, then yeah, that's not cool. But then again, how was his private conversation with his girlfriend "obtained?" Think about it. If someone is tapping his phone lines, they should be penalized as well.
        ken
        • 7 Months Ago
        @marv.shocker
        It doesn't matter how it was obtained. No big name sponsors want to spend money to taint their names.
          marv.shocker
          • 7 Months Ago
          @ken
          It doesn't matter? Right…let's just convict people before we even know the truth. Instead of being politically correct, knee-jerking p*ssies, the sponsors should wait to hear of the allegations are true…THEN pull your advertising.
          Carpinions
          • 7 Months Ago
          @ken
          marv.shocker, There's nothing "PC" about calling out and dealing with racism. The only point here should be about how the recording was obtained.
        icemilkcoffee
        • 7 Months Ago
        @marv.shocker
        It's not a court trial. 'Innocent until proven guilty' does not apply here.
        ken
        • 7 Months Ago
        @marv.shocker
        It doesn't matter how it was obtained. No big name sponsors want to spend money to taint their names.
        Carpinions
        • 7 Months Ago
        @marv.shocker
        I do agree that there's been a huge rush to mark Sterling as the target. I have no idea if he said this or not because I've never heard him speak. If it's revealed it came from his phone or some other device of his, then it's near dead-to-rights. I too would like to know how TMZ got this, though, and how it's tied to Sterling.
      NY EVO X MR GUY
      • 7 Months Ago
      This guy is a pig. He has a wife, but he is being a sugardaddy on the side. If this guy doesn't respect his marriage, then how could you expect him to respect any human being. In case he forgot, he is wealthy because of the black players and fans that he dislikes. Next.
      OptimusPrimeRib
      • 7 Months Ago
      Great news I hope everyone boycotts this disgusting racist pig. It sucks for the players seeing that they are in the playoffs and want to win a title. There's no room in the world for scum like him. I wish people like him and Limbaugh would love on an island that would be forever cut off from the world.
        superlightv12
        • 7 Months Ago
        @OptimusPrimeRib
        How many black families does he provide for? He employs them. Just because he doesn't want to hang with them outside of the team doesn't make him a bad person. Is there anyone you work with that you don't want to hang with? We all have dislikes and preferences, but some of us are too politically correct to admit it. I'm sure there are certain types of people you won't hang with. He probably wants to hang with old rich guys like himself. I prefer to hang with guys like me, that share my beliefs, interests etc. Everyone does.
          Carpinions
          • 7 Months Ago
          @superlightv12
          Ya, cuz being a racist is just about opinions and pasttimes, man.
          Taipei Racer
          • 7 Months Ago
          @superlightv12
          This issue couldn't be more black and white. Don't be dick man!
      wanderlust
      • 7 Months Ago
      Whats wrong with his face. Seriously I think its melting off or something.
      rsxvue
      • 7 Months Ago
      Some other sponsors are pulling their ads too such as Virgin America and Red Bull. It sucks that the Clippers as an organization fall victim to this guy's retarded comments but I don't blame these companies from wanting to distance themselves from him.
      Jake
      • 7 Months Ago
      Damned racist southern redneck hillbillies.
        Jake
        • 7 Months Ago
        @Jake
        Yes, it was sarcasm. I get to hear a lot of knee-jerk remarks about Southerners being racist rednecks. Thought I would throw it back for a change.
        Larry Litmanen
        • 7 Months Ago
        @Jake
        I am sure that is sarcasm as Sterling is non of those.
        Matt
        • 7 Months Ago
        @Jake
        Donald Sterling (born Donald Tokowitz to a pair of Jewish immigrants) was born in Chicago and raised in LA, and attended college in LA. Pretty far from a "southern redneck hillbilly". Racists don't just exist in the American South.
        churchmotor
        • 7 Months Ago
        @Jake
        LOL
        superlightv12
        • 7 Months Ago
        @Jake
        Please....I live in the mid-west and it is LOADED with redneck racist hillbillies. Just saying.
        Matt
        • 7 Months Ago
        @Jake
        Donald Sterling (born Donald Tokowitz to a pair of Jewish immigrants) was born in Chicago and raised in LA, and attended college in LA. Pretty far from a "southern redneck hillbilly". Racists don't just exist in the American South.
      Larry Litmanen
      • 7 Months Ago
      I don't get it, if team makes less money that means players will get less money, so players who are protesting will be the ones who get hurt.
        Carpinions
        • 7 Months Ago
        @Larry Litmanen
        Sterling is the one making the much bigger bucks though. He's a billionaire. The players will get hurt potentially, but who's right on principle? Seriously. The Clippers will likely dump this guy, replace him, and get lots of sympathetic publicity out of it.
        Shanti
        • 7 Months Ago
        @Larry Litmanen
        Only for a time. Soon pressure will mount for Sterling to divest himself.
      Avinash Machado
      • 7 Months Ago
      Some people are still stuck in the 1950's.
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