The options sheet of the 2014 Buick LaCrosse gets all kinds of fancy with the addition of the Ultra Luxury Interior. Pointing its Tri-Shield logo at the world of haute luxury, the cabin treatment combines sangria leather with ebony accents, shadow tamo ash wood trim and a microsuede headliner to "drive fashion forward."

You'll need to start with LaCrosse models with the 3.6-liter V6 and either the Leather, Premium or Premium II trims to go all Brioni and Buckingham on the cabin, and the privilege package will run you $2,495. We're told that you won't find such contrasting hues anywhere else in the class, though, and that kind of exclusivity might make any price a bargain.

You can find more information on the Ultra Luxury Interior in the press release below, along with some intensely fashion-foward gobbledygook.
Show full PR text
New LaCrosse Ultra Luxury Interior Drives Fashion Forward
Exclusive sangria and ebony premium interior sets an automotive trend


DETROIT, 2014-04-25 – Design statements with staying power are key in the automotive landscape, and Buick's global network of designers make them by continuously monitoring and interpreting trends in high-end fashion, furnishings, architecture and product design.

An example is the 2014 LaCrosse and its unique Ultra Luxury Interior Package.

LaCrosse is the only sedan in its class with the combination of sangria and ebony colors – a color palette seen across multiple luxury-goods industries. The exclusive Ultra Luxury Interior features front and rear seating upholstered in a rich, soft semi-aniline leather, dyed a deep sangria color. The premium leather flows over the console and door armrests, complemented by ebony-colored accents like the sueded headliner and door pillars.

"Oscillating and reverberating pink-hued purples, like Buick's sangria, were first identified by WGSN two years ago as a key shade for our Rendering Reality macro trend," said Fiona Coleman, Global Head of Color at WGSN Fashion Trend Forecasting & Analytics. "It's an intense, yet calming color perfectly suited for interiors, especially where a play on light, space and surface gives the feeling of movement. We've seen this color combination gather traction since Pantone® announced Radiant Orchid as its Color of the Year for 2014."

The LaCrosse Ultra Luxury Interior features authentic Shadow Tamo Ash wood trim on the doors, dash, and center console. Often used in musical instruments, the deeply grained Tamo Ash is a high-grade species that offers movement and contrast through its dark veins. It varies widely in appearance, so no two Ultra Luxury Interiors are alike.

"With this exclusive combination of premium materials and color execution, we are extending Buick's distinction in interior design," said Ven Lai, Buick lead creative designer for color and trim.

"The Ultra Luxury Interior builds on the success and increasing demand for environments that evoke luxury and personal expression. Every detail matters: From the grade, pattern, texture and color of the leather to the layering of natural wood, metal and stitching, this interior moves beyond convention," said Lai. "This application is tailored specifically to the LaCrosse and its customers, but we're exploring all avenues for where it could take Buick."

The Ultra Luxury Interior Package is available now on the 2014 LaCrosse Leather (1SL), Premium (1SP) and Premium ll (1SR) models equipped with the 3.6L V-6 engine.

About Buick
Buick is an international modern luxury brand offering vehicles with sculpted designs, luxurious interiors and thoughtful personal technologies, along with responsive-yet-efficient performance. Buick is attracting new customers with its portfolio of award-winning luxury models in North America and China. Learn more about Buick cars and crossovers at www.buick.com, on Twitter @buick, on Pinterest or at www.facebook.com/buick


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  • 49 Comments
      Teleny411
      • 7 Months Ago
      It's a Buick! Where's the velour!!!
      thumerzs
      • 7 Months Ago
      I'd buy one of these cars if not for that high beltline/low roof combo that robs a car of headroom and visibility. I know it's not stylish, but I wish this car had big windows like those found in a Forester.
        bootsnchaps60
        • 7 Months Ago
        @thumerzs
        Well said. Last fall I looked at and researched new cars and bought a 2001 Blazer. The primary reasons were: had a black/gray interior rather than the being or light gray interiors; had a seat with good thigh support; and the greenhouse was high with a windshield away from me. The new one I considered was a Dodge Avenger because it was not awash with tech but the rear pillar was too much of a visual block. One of my favorite cars was my 69 Buick Sportwagon. Comfortable and powerful, it passed everything on the road except a gas station.
      DB
      • 7 Months Ago
      http://cimg.carsforsale.com/264872/42E3E918-45CF-440E-A3EF-A76AAE4BB3D2_8.jpg Been there, done that, Buick. My grandmother's 1980 Buick Riviera had this 35 years ago.
      Mike
      • 7 Months Ago
      Are they still using the same control stalks from the Cruze and Verano? That's not luxury...
      yo
      • 7 Months Ago
      yeah...thats not real luxury. Thats plastic GM type of Luxury. FAIL
      psarquis
      • 7 Months Ago
      As a forty-something living in Los Angeles, I can honestly say that I am not the target buyer for this vehicle. Buicks are rental cars and cars for people who can't afford to buy Japanese, European, or a Cadillacs--Buick is simply not contending outside of the SUV market in Los Angeles. Chrysler and Dodge, on the other hand, have crept up on me as having cars I'd consider. Having said all this, I can honestly say that the qualify of this interior is shockingly good. It's essentially what I'm now expecting to see in the high-end Chrysler 300/Dodge Charger...and that's a very good thing. Nice work, Buick, this is a necessary step to getting forty-something Angelinos to consider you for anything other than SUVs.
        • 7 Months Ago
        @psarquis
        [blocked]
      Sir Duke
      • 7 Months Ago
      Dear GM: I can't take any attempt luxury seriously, with those "Mattel" like graphics on the console. Luxury for me equals Elegance. Those graphics are not very different from a toddler's pull string toys circa 1970s. In you next endeavour, buy you design team an elegant swiss time piece, and let that be their inspiration. They don't have to duplicate it, but it should set them on theright track.
      username
      • 7 Months Ago
      I don't care how much wood is on the dash, it's still a GM product and therefore still not worth its weight in ****
      King of Eldorado
      • 7 Months Ago
      I don't get that pizza-crust looking pad draped over the instrument binnacle. It would look much better with just a good-quality unpadded plastic housing. For a worse offender, see the current Chevy Impala, which has even more of that droopy pad effect across the entire dash.
      Master Austin
      • 7 Months Ago
      I'm not sure what the fascination with wood is inside vehicles. Vehicles are technological masterpieces of an industrial kind, should be metal finishes, not something you find in a forest. Or in the case of Buick, maybe introduce them to wood since their next vehicles will probably be a wooden coffin.
      skoobey
      • 7 Months Ago
      You're kidding, right? Have you seen the interior on the new C class. This doesn't even come close to the CLA in the upper trim levels.
        Brian
        • 7 Months Ago
        @skoobey
        Your right. Maybe they should have screw an iPad or a Tom Tom to the dash instead of having a more cleaner look.
      Terry Actill
      • 7 Months Ago
      Average age of Buick buyer is 57. They do not care about being on the cutting edge of anything. The only cutting edge they are concerned about is their dentures.
        b.rn
        • 7 Months Ago
        @Terry Actill
        Nice job stereotyping people in their 50's. I'm sure you'll be different when you're in your 50's?
        express2day
        • 7 Months Ago
        @Terry Actill
        The average age of new car buyers for most brands is in their 50s.
        Sir Duke
        • 7 Months Ago
        @Terry Actill
        Hey, take that back (lol). I'll be 56 by the end of summer, and all my teeth are still intact, except the 2 stupidly named "wisdom teeth" which I elected to have removed last year. The only Buick I would be interested in, is that mythical triple black Regal GNX 3.6L Twin Turbo AWD. I was promised sometime ago.
          Terry Actill
          • 7 Months Ago
          @Sir Duke
          No offence, Sir Duke. Yeah, some of you still have your own teeth and good taste.
        Alfonso T. Alvarez
        • 7 Months Ago
        @Terry Actill
        So, what is the average age of those who make clueless and erroneous posts on blog sites? How old are you again? BTW, the average age of ALL car buyers is @ 55.
          Terry Actill
          • 7 Months Ago
          @Alfonso T. Alvarez
          Mid 40s, Alfonso. Relax, mate. Boomers for Buick! There's their new catchy slogan.
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