Can-Am has added another pair of stars to its advertising push for the three-wheeled Spyder motorcycle. After showing former NHL star Mark Messier guaranteeing a number of things (playing on his guarantee of winning a crucial game in the Stanley Cup playoffs in 1994), the company has hired IndyCar and NASCAR star Danica Patrick, and model/television personality Brooke Burke to talk about the Can-Am Spyder's talents as a paparazzi escape vehicle.

It's a clever little ad, showing a sort of silly, celebrity oriented version of Uber. That said, we'd argue that based on the rather dark history of paparazzi harassment and the tendency for stars or paparazzos to be injured or arrested when trying to escape from the cameras, the spot walks a fine line in terms of taste. Take a look below for the spot and decide for yourself.

UPDATE: A second, similar video spot has been added featuring Aerosmith frontman Steven Tyler.




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  • 26 Comments
      waetherman
      • 7 Months Ago
      Almost a good commercial. It should have been a little more over the top to really sell it. What really makes it hard is the premise though; how is a Can-Am Spyder going to be any better than a car at being the ultimate getaway vehicle? Nope, in LA you need a motorcycle so you can split lanes and get through traffic, cut through alleyways and aquaducts, drop through a canyon and roll right up on the red carpet. A Can-Am is just going to get stuck like every other car. I'd take a KLR650. Heck, I'd even take a Vespa over a Can-Am Spyder in LA.
      Victor Hoyles
      • 7 Months Ago
      I can respect why some people like these vehicles; perhaps they don't have the confidence to operate a bike for whatever reason, or they have a disability, or they are getting older and weak, etc. I personally don't get it. To me, you take away all the upside of a bike and you're left with only the downside. If it were me, I'd just buy a Miata or some other little convertible. It would have all the upside of the Can-Am (or other trikes) with much more practicality and safety.
      charles
      • 7 Months Ago
      Where's Brooke? The only person I know who owns a Can-Am says it's the best bike he's ever owned.
      Al
      • 7 Months Ago
      Can-Am Spyder, Canada's answer to a modern motorcycle. As a Canadian, I am ashamed to see one every time I go to the U.S. Please, accept our apologies.
        Making11s
        • 7 Months Ago
        @Al
        We'll forgive you, but only if you take Bieber back.
        onewayroll
        • 7 Months Ago
        @Al
        My Dad has been riding bikes for 40 plus years and due to medical reasons he can't anymore.There are many older riders out there that can't ride anymore and the Spyder and other 3 wheel type bikes that open the door for so many men and women who can't ride their old bikes anymore. He bought a Spyder last summer and loves it...Oh and by the way, he's Canadian.
        superlightv12
        • 7 Months Ago
        @Al
        I think it is a nice compromise between a dangerous motorcycle and a small sportscar. I wouldn't mind owning one at all. The only drawback that I can see is that you are really riding a wheeled snowmobile. The seated position is so upright that I think you would tire easily on a longer ride.
          onewayroll
          • 7 Months Ago
          @superlightv12
          You would be surprised how comfortable it is over long distances
      superlightv12
      • 7 Months Ago
      Danica Patrick is like the Kim Kardashian of racing. No real talent or ability and relying on her mediocre looks to stay in the spotlight. Please go away Danica, and take Kim and Bieber with you. Thanks!
      Making11s
      • 7 Months Ago
      A motorcycle that is too wide to lane-split is the least effective motorcycle-turned-escape vehicle imaginable. A car would actually be better. At least then there are some angles where the driver and passengers might not be seen, as opposed to sitting in the open on a backwards trike which makes you visible from every angle.
        The Angry Intern
        • 7 Months Ago
        @Making11s
        Unless you live in one of the other 49 states where splitting lanes is illegal.
      Beardinals
      • 7 Months Ago
      The only thing worse than Danica Patrick.... Danica Patrick AND Brooke Burke.
      kqr
      • 7 Months Ago
      Take all of the drawbacks of a motorcycle with none of the benefits, do the same with an automobile, put them together and you have a Can-Am. It's the perfect vehicle for those either too scared or physically unable to ride a motorcycle, at a price that exceeds many new cars (and certainly many late model, low mileage used sports cars and/or convertibles). However, according to their TV ads, a Can-Am will bring you sexual attention and come-hither looks from attractive women, cool-dude down-low, three finger "waves" from other Can-Am riders (drivers?), and the admiration and respect of tough guy Harley-Davidson riders. So there's that.
        Anonymous
        • 7 Months Ago
        @kqr
        Its always funny when a proud new Can-Am owner pulls into a bike meet. Almost universally they start out cocky and by the end of the day the wind is out of their sales as they realize what real bikers really feel about bikes like this and the people that drive them (not ride, but drive).
      justgoawaymad
      • 7 Months Ago
      Paparazzi are a bunch of blood suckers and use illegal and dangerous tactics to get "their pic". They can all fall off the earth for all I care. Ever wonder why so many stars vacation in France? Check the paparazzi laws.
        superlightv12
        • 7 Months Ago
        @justgoawaymad
        If the paparazzi didn't exist, most of the talentless drips in Holly wood would be unknown. Most of them use the paparazzi to stay relevant. Where would the Kardashians be without them? Yes, maybe we should ban them after all.
      carnut0913
      • 7 Months Ago
      As often s Danica wrecks, she should not be on anything that doesn't have a full rollcage
      Hawk
      • 7 Months Ago
      I have owned several motorcycles (Honda Hawk, 919, Interceptor, several dirt bikes) and now a couple of Spyders. I have enjoyed riding my Spyder just as much as I have my other bikes. The community is a great community as well. And before you say I am old, I just turned 40 (guess that would be old to some of you). I never understand why other motorcyclists look down on something different. Try it, you might just like it. Certain style bikes may not be to my taste, but I don't look down on anyone that enjoys the open road, be it on a scooter, cruiser, sportbike, etc. Keep the rubber side down!!
      Anonymous
      • 7 Months Ago
      Now how can I add the drawbacks of motorcycle to those of a car?
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