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Cadillac is hoping to jumpstart sluggish sales with a generous offer to customers to get them into dealerships and perhaps behind the wheel of their very own Caddy.

Cadillac is giving a $100 gift card to any insured car owners age 21 or older who drive non-GM vehicles built after 2004, WDIV reported. If you buy a Cadillac, the automaker is offering an additional $1,500 plus other incentives. Such sales promotions have worked well in the past, analysts told The Detroit News.

Cadillac had strong sales last year, but sales are down 7.3 percent this quarter compared to the first quarter last year. Cadillac will run the promotion until the end of the month.



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    • 1 Second Ago
  • 8 Comments
      MMMMMMMM
      • 1 Year Ago
      Is Cadillac falling behind on sales? I assume that is the case. Why? All the cars look the same. Additionally, there is no color in the "car line" .....black, white, red, grey. Give me a break--where are the colors to select from? One cannot differentiate the top of line to the bottom of line cars---all are a carbon copy of each other...Who are the designers and engineers of these cars? If the company listened to the customers, they would not have to create a ploy to sale cars. A simple thing such as new/more COLORS added to the car line would drastically increase SALES. Presently, everybody's caddy look the same!
      gfirealty
      • 1 Year Ago
      I would have leased a Cadillac twice in the last 4 years but they only offer 39 or 36 month leases. Ask for a 24 month lease and the price skyrockets because the money lender changes. That extra-a year of driving for me means new tires, new brakes and out of warranty driving which is very dangerous with these high tech cars. Cadillac lost my business, which Lincoln picked up because they promote 24 month leases.
      gonepecan51
      • 1 Year Ago
      I understand your sales concept, but what about the LOYAL Cadillac buyer since 1969 and still driving an STS today but only because Eldorado's production stopped. My husband bought his first Eldorado in 1969, and the last one we had was a 1996 diamond white with camel soft top, then we had to switch over to the STS in 2005 when the '06 first came out, we got the loaded diamond white. I've loved everyone I have driven, but we were never offered any incentives because we were "just loyal" customers for over 40 years! Since that time, as age creeps on us, and illness, we haven't been able to trade in or lease then purchase another Caddy, but maybe another brand of car might offer us an incentive to test drive their models......40+ years is a very long time to be loyal...
      frank1946
      • 1 Year Ago
      Change the Name to Pontiac ? Just the Truth ! GM is an Embarrassment to Itself ! Only applies to non-GM Owners.......................LMAO !
      mt1975
      • 1 Year Ago
      Gimme my $100 I dont buy American. Domestics require too many mechanic visits, and still sit on side on I-94 in South Central Michigan, unlike Toyotas, Hondas, and Nissans. A cadillac is still a Governement Motors vehicle. I can't believe Cadillac thinks their Escalade is worth $62,000 OMG, does that pay for a personal mechanic as well.
      Garrett
      • 1 Year Ago
      You are living underground If you think your toyos, Honda foreign cars are so much better. There's a new day in American cars.
      photogeorgehemet
      • 1 Year Ago
      Do we really BELIEVE that a person who can afford a $50,000.00 ($35-$75,000.00) car is going to spend an HOUR at a dealership to get his free gift card? Someone who's doing that well is probably too busy unless he's looking for a new car anyway.
      gasshauler
      • 1 Year Ago
      What is the gift card? Probably can only be used in there own trinket shops.
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