Nissan showed off a stylish new concept car to the assembled crowds of media at the Beijing Motor Show. The Lannia Concept is... well, it's not that easy to describe. It's kind of a sedan, only it looks a bit like a fastback from the rear. But for a twist, it has an ever-so-small rear deck. Regardless of how we'd classify it, it's a seriously sharp piece of styling, thanks to its unique shape and flowing character lines.

If the Lannia's styling appears familiar, it's because we've sort of seen it before. There's more than a little bit of inspiration from the Friend-Me Concept. The Lannia's overall shape is similar to the Friend-Me, while both the front and rear clips look decidedly more production ready. Considering this evolution, we shouldn't rule out a production Lannia in the next few years. And if Nissan's product boss, Andy Palmer is any indication, the new model might not be limited to China.

"It was designed by Chinese, built by Chinese for the Chinese people, and ultimately, for the world," Palmer said in a statement. If Nissan can keep this sharp styling, this could prove a compelling buy in a number of markets.

Nissan doesn't provide a great deal of additional information on this new concept. Rather than tell us about its engine, transmission or interior, the Japanese manufacturer simply said the Lannia is a "sedan theory-breaker," whatever that means. It's targeted, meanwhile, at Chinese "post-80s" trendsetters, which we take to mean either very hip nonagenarians or trendy people born after the 1980s (it's probably the latter).

Take a look above for our gallery of live images from Beijing, and then scroll down for the full round of assets from Nissan on the all-new Lannia Concept.

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NISSAN THRILLS AUTO CHINA 2014 WITH WORLD PREMIERE OF LANNIA CONCEPT, NISMO INTRODUCTION

World premiere of Lannia Concept, tailored towards the "Post 80s" Chinese desiring an "Energetic Sedan For Me"
NISMO to debut in China with GT-R Nismo and 370Z Nismo versions

BEIJING, China (April 20, 2014) - Nissan today premiered the Lannia Concept, a global concept addressing the lifestyle of China's rising "Post-80s" generation. Chief Planning Officer Andy Palmer also announced the official launch of the NISMO brand in China.

"Lannia Concept joins our growing family of China-focused models," said Palmer. "It was designed by Chinese, built by Chinese for the Chinese people, and ultimately, for the world." He recognized the heavy involvement of the local Chinese teams spanning from market research to design that led to the birth of the Lannia Concept. Its Chinese name, "蓝鸟・印象" ("lan niao, yin xiang") was also announced in honor of the legendary Nissan Bluebird, whose spirit is reborn.

Positioned as a "sedan theory-breaker," Lannia Concept is the result of strong collaboration between Nissan Design China in Beijing and the Nissan Global Design Center, and features an energetic, sleek and agile design that addresses the tastes and values of contemporary Chinese "Post-80s" trendsetters.

Palmer also revealed that NISMO, Nissan's global motorsports and performance brand, will make its official debut in China with the launch of GT-R Nismo and 370Z Nismo versions.

Palmer said, "We are very excited about the arrival of NISMO in China. Running one of the world's premiere motorsports organizations, NISMO embodies Nissan's motorsports heritage of passionately pursuing victory through continuous improvements in engineering. It goes without saying that to achieve such results, NISMO has been, and will continue to be, at the forefront of innovation, technology, safety and quality, which transcends across all Nissan products. Entering the Chinese market is an important milestone for NISMO as it continues its aggressive journey to expand its presence beyond the racetrack to key markets around the world."

Auto China 2014 also plays host to a series of technologies all developed under the Safety Shield approach. These include Nissan's Smart Rear View Mirror (SRVM) technology, set for global introduction in 2015, and Autonomous Driving technology, announced to be commercialized by 2020. Such innovations are part of Nissan's Zero Fatality vision; to realize an automotive society which is safe for all drivers, passengers and non-motorists on the road.

Nissan brings an exciting line-up of over 20 vehicles to Auto China 2014, ranging from the unique BladeGlider Concept, with its central seat driving position, to the all-new X-Trail – all which can be seen at Hall W2, China International Exhibition Center from 21 to 29 April.


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    • 1 Second Ago
  • 32 Comments
      herrstreet
      • 8 Months Ago
      Well it features Nissan's two major styling themes... lumps and gigantic blind spots.
      Dmitriy Markelov
      • 8 Months Ago
      I can't say I like it. The side profile is an awkward mishmash of poor fitting shapes and the side profile is normally where a 'coupe' like shapes look best. The front end styling, particularly the lower grille design makes the car look droopy. The uninterrupted glass treatment doesn't help here as the glass is wide at the front doors, gets narrower towards the rear until it is pinched at the C pillar and then expands again at the rear window. It's a visual mess and looks awful rather than interesting.
      Hello, Brian
      • 8 Months Ago
      Not well resolved, IMHO. Could have been interesting, but the elements don't fit together well. It would have looked a lot better if the roofline had been extended and the rear overhang shortened to make it hatchback instead of a sedan.
      bonehead
      • 8 Months Ago
      look at the rear 1/4 view. It sits way too tall on its wheels. It looks to have the height and width proportions of a Yaris. Make the roof lower and the car lower as well (less distance between wheen arch and trunk) and you might have a winner.
      barkeep
      • 8 Months Ago
      What happens in China, stays in China. I'll leave it at that.
      Jaclock LaGlock
      • 8 Months Ago
      I think the rear end needs more work. It's not attractive as it sits now. It's like it's trying to be both a wagon and a sedan but it failing at both. I usually for Nissan's quirky designs but this needs to go back to the drawing board.
        Jaclock LaGlock
        • 8 Months Ago
        @Jaclock LaGlock
        Wow, my grammar needs to go back to the drawing board too. Can we get that edit button now please?
        chanonissan
        • 8 Months Ago
        @Jaclock LaGlock
        the damn kick pillar is what does not look good, they need to do it like the maxima own.
      cpmanx
      • 8 Months Ago
      This basic styling theme is headed our way, first in the new Murano and then in the new Maxima. The new Nissan design has energy and attitude. Shame it also has awkward proportions and maddeningly poor visibility (already on evidence in the production version of the Murano).
      zoom_zoom_zoom
      • 8 Months Ago
      http://cloudlakes.com/gallery/2597495-nissan-terrano-ii.html chanonissan thinks Honda copied THAT for the Concept B. OMG, that's the funniest comparison I have ever seen.
      Jaybird248
      • 8 Months Ago
      Looks like it was designed off a Chinese restaurant menu. Something from column A and something from column B. Does it come with fortune cookies?
      zoom_zoom_zoom
      • 8 Months Ago
      Holy crap, if that didn't have a Nissan logo, I'd swear that was a Honda.
        chanonissan
        • 8 Months Ago
        @zoom_zoom_zoom
        yes , because honda copied nissan V grill, which nissan have been shown on concept for a while now.
          zoom_zoom_zoom
          • 8 Months Ago
          @chanonissan
          CONCEPTS, call us when Nissan has been building that grill for almost a decade. http://hdwallpappers.com/images/wallpapers/Honda-FCX_Clarity_2009_Wallpaper.jpg
        futurecars
        • 8 Months Ago
        @zoom_zoom_zoom
        because you are so in love with honda everything looks like honda even if the car was before honda, because this is clearly a revised of the friend me concept debut exactly 1 year ago, but you are a honda fanboy. http://www.autoblog.com/2013/04/20/nissan-friend-me-concept-shanghai-2013/
          futurecars
          • 8 Months Ago
          @futurecars
          take a look at the 2007 nissan qashqai and the 2014 the new qashqai, http://en.wikipedia.org/wiki/File:2010_Nissan_Dualis_(J10_Series_II)_Ti_wagon_(2011-03-14)_01.jpg
          zoom_zoom_zoom
          • 8 Months Ago
          @futurecars
          Nice try chanon, But Honda has been building this grill for many many years. http://hdwallpappers.com/images/wallpapers/Honda-FCX_Clarity_2009_Wallpaper.jpg
          zoom_zoom_zoom
          • 8 Months Ago
          @futurecars
          LOL, not even remotely similar to the Honda Concept B. I take that back, they both have 4 wheels.
      Twittavelli
      • 8 Months Ago
      WTF Is it ?
      Pete Garza
      • 8 Months Ago
      Citreon rebadged Nissan?
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