The upcoming Chinese version of the Nissan Leaf, the Venucia e30, was not the highlight of the Dongfeng Nissan stand at this year's Beijing Motor Show. That honor goes to the R30, a compact car with "segment-competitive fuel economy" and a starting price of under RMB 50,000 ($8,033 US). But that doesn't mean Dongfeng didn't make some news about the debut of the world's most popular electric vehicle in the world's most populous country.

Dongfeng Nissan will start selling the e30 in the Chinese retail market this September. In a world where EV promises are not always worth the paper they're printed on, it's nice to see this target date is actually ahead of schedule. The sales launch follows EV pilot programs that saw 300 of the EVs rack up a total of one million kilometers (621,000 miles) in Guangzhou, Xiangyang and Dalian since December 2013. The e30 might just be the first or many EVs, since Donfeng-Nissan showed off the Viwa Concept EV last year. There are a few more details in the press release below.
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Dongfeng Nissan Unveils VENUCIA R30 at Auto China 2014

BEIJING, April 20, 2014 /PRNewswire/ -- Dongfeng Nissan Passenger Vehicle Company ("Dongfeng Nissan"), the passenger vehicle business unit of Nissan's joint venture in China, today unveiled R30 at Auto China 2014. R30 is the 4th production model for the company's new VENUCIA brand.

The compact R30 delivers segment-competitive fuel economy with the strongest engine in class through a 1.2-liter gasoline engine, features a spacious interior, and offers easy handling for drivers to provide a high quality yet competitively priced car to Chinese consumers. The price of the main grade will be less than RMB 50,000.

"Very competitively priced, R30 is the perfect entry car for Chinese consumers," said Ren Yong, Deputy Managing Director of Dongfeng Nissan. "I believe many Chinese consumers will choose R30 as their first car in the continuing motorization of China."

Bookings for R30 will start within the next two months.

Dongfeng Nissan also announced that e30, Venucia's electric vehicle, will be sold in the retail market starting in September. The company has already commenced EV pilot programs in the cities of Guangzhou, Xiangyang and Dalian, with a total of 300 e30s recording a total mileage of one million km since the programs started in December 2013.

Venucia recorded sales of more than 100,000 units in 2013 and is targeting a 50 percent increase in sales this year.

About Dongfeng Nissan Passenger Vehicle Company (DFL-PV)

Dongfeng Nissan Passenger Vehicle Company (DFL-PV) is a business unit of Dongfeng Motor Co., Ltd. (DFL), Nissan's joint venture with Dongfeng Motor Group Co., Ltd. DFL-PV is engaged in research and development operations, manufacturing and distribution of passenger vehicles.

The brand name VENUCIA is derived from the ancient Roman "Venus." The five stars of the brand logo represent the company's five brand promises -- respect customers, create value, do the best, achieve world-class quality and seek the dream.


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    • 1 Second Ago
  • 3 Comments
      Spec
      • 8 Months Ago
      Wow. They managed to make it look worse.
      danfred311
      • 8 Months Ago
      As much as china does top down management of problems, it's actually rather odd that they haven't realized that they can make electric cars themselves and done it, particularly given their massive pollution problems. But I guess it boils down to a failure to realize how enabling lightweighting and good aero are for the price. China makes dirt cheap AC induction motors and power electronics costs nothing. So if China put their minds to making batteries as cheaply as they can be made (which is a lot because the base chemicals really don't cost much) they could really make a difference. Indeed if they were smart (which they aren't quite) they could run over the world with such an effort. Sweep the established car makers. No problem. Let's say you could get down to near 50$/kWh for the cells which I believe is possible, then a pack would be 1000$ for an efficient car and the rest of the drivetrain largely free of cost. You could even do short range EVs with 500$ packs just to push things to extremes. Optimization is king.