Special editions have proven themselves a great way for high-end automakers to get a little bit more for their wares, but they appear to be gradually being taken over by personalization programs that allow customers to order their exotic new wheels just as they want them. After all, what's the point in ordering a special color scheme someone else has chosen when you can choose it yourself, with special wheels and interior upholstery to match?

Lamborghini has just such a program. It's called Ad Personam, and like the customization catalogs offered by other automakers, it allows its clients to specify any range of stylistic parameters to suit their own taste. To showcase the program, Lamborghini brought a customized Aventador to the Beijing Motor Show. Called the Nazionale edition, it's got a white paintjob with tricolore racing stripes up the hood, anthracite wheels, and a blue leather interior.

It's similar to the Gallardo Tricolore that rolled out of Sant'Agata three years ago – the kind of treatment we'd otherwise call a special edition, but despite carrying a different name, it just goes to show the possibilities Lamborghini offers it customers. For the right price, of course.
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Automobili Lamborghini at the Auto China 2014 in Beijing

A roaring success at the Geneva Motor Show, the Lamborghini Huracán LP 610-4 is making its highly anticipated Asia debut at the Auto China 2014 in Beijing. As the heir to the most successful Lamborghini ever, the Gallardo, the Huracán is expected to make waves in the supercar realm due to its unmatched performance, technical innovation, and styling. In an exclusive Technology Workshop about this model, held before the Beijing Auto Show, Lamborghini presented the instinctive technologies of the innovative super sports car to Chinese media, and unveiled the secrets of the brand's new legend.

At the Auto China 2014 in Beijing Automobili Lamborghini is also going to present its 12 Cylinder Model, the Aventador LP 700-4, in a highly exclusive and appealing configuration called Nazionale, realized by Lamborghini Ad Personam, the personalization program that allows clients to create their own made-to-order Lamborghini.

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    • 1 Second Ago
      • 1 Year Ago
      Blue interior... only acceptable on a lamborghini.
      • 1 Year Ago
      What is up with that blue interior?
      • 1 Year Ago
      "but they appear to be gradually being taken over..." Solid work, Noah. Can someone at AB tell me what the requirements are to be an auto blogger? My 8 year old son is looking for a job and he can write a ****-ton better than Noah, Brandon, and--ah, man, who gives a rip? Bad ass Lambo. I wouldn't care if mine was the same as 10,000 other Lambos because I'd own a Lambo. Some people just can't be happy with what they've got.
      • 1 Year Ago
      Exterior and Interior is awesome. Nazionale edition
      cort wagner
      • 1 Year Ago
      I guess rolling out all these spcial editions to tailor to each country is a lot cheaper than building this car with a proper double clutch transmission? Still cant understand why Lamborghini continues to use that LSR transmission when the only acceptable transmission in todays super car environment is a transmission that doesnt try and give you whiplash on every shift.
      • 1 Year Ago
      Incredible car but I like it more in Graphite.
      Aaron Womble
      • 1 Year Ago
      This car puts super car to the next level. It has more than enough horsepower to reach the 200 mph mark on road. This car is a pretty penny though. This cost about $750,000 for your basic model. Don't get me wrong this car is worth every bit of it and maybe a little extra. This Lamborghini has such an advanced suspension along with the aerodynamics which glues this car to the pavement. Its just impressive to me how the engineers can keep advancing in technology and produce this beast of a car. It is a great sight and a great investment.
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