A report in Bloomberg adds more details to the plans for Alfa Romeo's fourth turnaround plan in Fiat CEO Sergio Marchionne's tenure, and this time Ferrari is apparently going to be part of the show. In December Automotive News Europe reported that a new Maserati-derived rear-drive architecture would be the centerpiece at Alfa Romeo, as well as coming Chrysler and Dodge products. At the time, ANE said the platform would support a new midsize sedan and wagon perhaps to be called Giulia, a fullsize sedan and a midsize crossover, with retail appearance of the product initiative commencing perhaps as soon as next year. It would be part of Fiat's $12.3-billion spend on new models and European recovery.

The Bloomberg report says that particulars haven't been finalized, but the plan is to have six new Alfas appear over the next five years, two of which would be SUVs. The futures of the Mito and Giulietta, two of the three cars Alfa currently sells and 99 percent of sales last year, aren't assured, meaning that the lineup in six years could be seven cars (including the 4C), six of which we haven't any definitive clue of yet. The top-tier versions of those cars, according to the report - perhaps the Quadrifoglio Verde - "will be equipped with motors developed by Ferrari."

Marchionne wants to get sales up to 300,000 units per year when the lineup is complete, pairing Alfa sales with Jeep's global dealer network to open up the retail channel. That kind of volume would get Fiat's Italian plants back in business properly, even though Marchionne's stance on Italy-only Alfa production would mean the end of the anticipated roadster that was to be twinned with the coming Mazda MX-5 Miata. Alfa's direction will be laid out in Detroit in May as part of the overall strategy presentation for Fiat Chrysler Automobiles NV.


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  • 32 Comments
      Vince
      • 8 Months Ago
      Go Sergio! I have been waiting for ever to get a Giulietta so hurry up with the Giulia....
      Justin Shaw
      • 8 Months Ago
      What model is the red Alfa? It is so beautiful.
      Myself
      • 8 Months Ago
      Another vaporware from Alfa. The manufacturer is, for all practical purposes, dead and should be euthanized.
        lasertekk
        • 8 Months Ago
        @Myself
        The 4C's release into the hands of customers in Europe, followed by other locations is imminent. As usual, the US is last. So no vaporware here for,the majority of the planet, just reality.
      JaredN
      • 8 Months Ago
      Alfa Romeo recovery plan, version 379.3. Sure thing, Sergio. Whatever.
      GFB
      • 8 Months Ago
      Is there anyone taking Sergio "Vaporware" Marchionne's pronouncements on Alfa Romeo seriously? The automotive press is always seeking copy but should put a moratorium on reporting on Alfa Romeo strategy until we see some cars. As jazz drummer Max Roach once challenged, "Deeds Not Words."
      Stinkyboy
      • 8 Months Ago
      looks like a Hyundai 5 door
      sinistro79
      • 8 Months Ago
      If priced competitively, this formula for Alfa Romeo could spell the end of German dominance in the luxury car segment. The Italians have always had the edge over design but Ferrari-developed engines in Alfa Romeos could prove disastrous for BMW, Audi, and Mercedes.
        ChaosphereIX
        • 8 Months Ago
        @sinistro79
        I agree, of course Alfa will screw it up as they always have, but there might be a glimmer of brilliance in there... Come on Sergio, do this right. We need cars with soul and passion for enthusiasts and DRIVERS again, not a-b transportation. Make the journey the point of driving, not the destination.
      Vwfanatic
      • 8 Months Ago
      300,000 units per year is a pipe dream unless Alfa Romeo builds a volume producing competitor (Mito) to the MINI, 500, and Polo. AR will never sell 300,000 worth of expensive high five figure sports cars.
        ChaosphereIX
        • 8 Months Ago
        @Vwfanatic
        ...hence why they are planning on putting Ferrari engines in their hi-po versions of their MAINSTREAM cars. Just imagine the return of the GTA cars with singing v6s and glamorous looks...if Alfa does this right, look out Germans...
        rcavaretti
        • 8 Months Ago
        @Vwfanatic
        Would take an Alfa over any of vw's offerings.
      dlopez1501
      • 8 Months Ago
      Great! Now just get dodge out of the picture so Alfa has room to grow. Dodge should be big muscle cars like they've always done right. Alfa should, if this plan goes accordingly and done right, should be a success. Good looking cars, singing engines, competitive pricing, and amazing handling should please many.
        gargoyle
        • 8 Months Ago
        @dlopez1501
        No need to "get the Dodge out of the picture" since the economics simply aren't there without the dodge to provide volume for the platform. Just ask Sergio. Besides, the dodge will be slightly larger so as to fit the hemi, the Alfa will max out with a 3.0 v6--no overlap and no compromises.
      Steve
      • 8 Months Ago
      The red Alfa is called the Mito. I think. Dodge needs a new mid-sized car to compete with Accords, Camrys, etc. It should be RWD/AWD. The Avenger name should be changed to Magnum. An all new Dart 4 door hatchback and a 4 door sedan with the SRT4 badging needs to be made. An AWD drivetrain from the Cherokee can make this an all out competitor for the Subaru and Mitsu super sedans. Dodge can also smaller cars to compete with Fiestas, Yaris, etc. Fiat has the suspensions, Dodge has the designers. Sergio and his CEO Gardner, need to move Chrysler up market to compete with other Premium brands and not Value Premium, like Gardner calls the division. Buick is an example of Value Premium. Chrysler needs to be above that. An all new 300 series is needed. RWD/AWD premium sedan. SRT8/10. Yes and AWD SRT with the V10. Cylinder deactivation, start stop and some electric motors in the rear. Great gas mileage and powerful 0-60 times. An all new 200 suspension from Alfa. RWD/AWD and two new engines. Twin turbo 4 and a twin turbo V6. The V6 can also be and a separate model of the 300 series. An all new 400 can take top honors as the top of the line longer wheelbase sedan that would compete with BMW 750L and Mercs 500 and other long wheel base sedan to export to China. An all new 3 series sedan from Chrysler with RWD/AWD and will not be shared with the Dodge Division and an SRT4/6 version. Chrysler needs a mid-size Premium CUV. Not to compete with Jeep, this would compete with the all new Lincoln MKC and other premium brands. A smaller CUV could also me made to compete with BMW 1 series and Mercs GLA CUV. Chrysler needs more products and so does Fiat/Alfa to compete in the US. I think Fiat should sell Alfa through Fiat dealerships. Maybe some day All Fiat/Alfa/Chrysler/Dodge/Jeep dealerships could combine and make them mega dealerships.
      Shiftright
      • 8 Months Ago
      Alfa has always had brilliant engines, and Ferrari was established with poached ex-Alfa engineers. Alfs should develop its own engines and apply its tech to Fiat.
        ChaosphereIX
        • 8 Months Ago
        @Shiftright
        the return of the Busso V6 is mandatory - just give it DI and VVT etc. to make it current, and there you have a fantastic sounding V6 with capacities from 2.5-3.7L. It was your best engine ever Alfa, bring it back in a new GTV/156/Spider, and watch the faithful flock to your showrooms...
          ChaosphereIX
          • 8 Months Ago
          @ChaosphereIX
          I know, but one can wish. The GM engines that replaced the Busso never had the character or the sound.
        gargoyle
        • 8 Months Ago
        @Shiftright
        yeah, do you have another 5 years to wait, while Alfa hires the proper staff, trains them up and designs a set of engines from scratch (including the development of a patent portfolio that takes decades even with a veteran staff? How about the Billions that will be necessary to start such a program? Yeah, didn't think so...
      ChaosphereIX
      • 8 Months Ago
      will believe it when I see it. We need cars, not announcements. Put a rush on things Alfa, you are losing fans. Also, all these engines better not be turbocharged. We need a singing v6 in the sport sedan, midsize, and SUV, and smaller cars can have the turbo engines. This is great news, just make it happen fast Sergio.
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