General Motors isn't losing the pickup war without a fight. With the Silverado narrowly falling to third place in the truck segment in March, Chevrolet has announced that it is going to continue its Truck Month pricing through the end of April. In addition to those incentives, some Chevy pickups are going to see even deeper discounts, according to Automotive News.

General Motors Sales Reporting spokesperson Jim Cain says the reason for extending the sale is simple. "It worked," he said. The Silverado's sales were up 6.8 percent for March, which is a big win for a truck with sales down 7.6 percent for the year so far. "Last month we handily beat expectations," he said. Cain attributed the success to having "a simple, straightforward message." He also claimed that the pickup was also able to see growth with lower incentives than competitors. With the weather warming and the economy improving, he thinks the Silverado has the momentum to improve further.

The Truck Month incentives knock as much as $7,541 off some Silverado models, and Chevy is planning even more incentives on top of that in April. "Okay - time to take the gloves off and go back and take back what rightfully belongs to every one of you ... Silverado truck sales," said an email sent to dealers from GM's district manager in the Northeast, received by Automotive News, announcing lower lease rates.

GM certainly isn't taking this drop to third place lightly, but what about Ram? "Our plan is to keep building the best trucks we can," said Nick Cappa, head of Ram Communications. One thing is certain, if you are were in the market for a pickup, these incentives are making it a great time to buy.


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  • 62 Comments
      owen brown
      • 8 Months Ago
      Does it really matter as long as they're both making money?
      ebn.hahn
      • 8 Months Ago
      $7500 off promotion on Chevy New Trucks has been going on for month's in my area!!!. How much more they need to put on the hood of every truck to make it sell!!!???. The bottom line there new trucks did not bring anything new to the segment!!! Hence, nobody is looking at them. Besides, more incentive means less profit or no profit and then " here we go again,, Bial them aout again....."
      rex
      • 8 Months Ago
      http://news.pickuptrucks.com/2014/04/ram-pickups-outsold-chevrolet-well-maybe-not.html
      INCREDIBLE BOB
      • 8 Months Ago
      MAKE A BETTER MOUSETRAP -- but raise the price, and cloth its formerly stylish exterior in some sort of Ford-chasing blandness, while pursuing a strategy of "We're so smart, we can keep the prices up" AND YOU FIND YOU HAVE KILLED FEWER MICE
      eye.surgeon
      • 8 Months Ago
      Not a good sign when you are heavily incentivizing the first year of a product cycle.
      Revis Goodworth
      • 8 Months Ago
      The problem is that RAM has been narrowing the gap with Government Motors trucks for several years and has done something Government Motors refuses to do - continually improve its product. Right now RAM is head and shoulders superior to the Government Motors products and the public knows this. Government Motors may now want to compete on price, but product for product, they are inferior on all levels to RAM.
        scooter
        • 8 Months Ago
        @Revis Goodworth
        "Government Motors" is so tired. Give it a rest, please.
          Joe Carter
          • 8 Months Ago
          @scooter
          Delsolo1, the bailout program was put in place by the republicans.....
          rlog100
          • 8 Months Ago
          @scooter
          @TruthHutz, that is $10.5 billion total counting all monies. And GM generates that kind of tax money by existing. Its been paid back indirectly a long time ago.
          TruthHertz
          • 8 Months Ago
          @scooter
          The government lost $10.5 billion to stocks that were sold before you consider all the pre-bankruptcy monies. I'll type that out $10,500,000,000.00 + Pre Bankruptcy cash. In my opinion, GM owes the tax payers quite a bit via the government.
          delsolo1
          • 8 Months Ago
          @scooter
          TruthHertz I wish we could get liberal to pay for the auto bailout while conservatives will step up to plate and pay the tab for the war in Iraq. That is ten billion versus two trillion, so which was the better investment since China has complete access to the oil in Iraq?
        • 8 Months Ago
        @Revis Goodworth
        [blocked]
      Dick Cheney
      • 8 Months Ago
      The Ram is a vastly superior product.
      rollie
      • 8 Months Ago
      Your truck is ugly. It looks like a giant box with an old Whirlitzer juke box for a grill. It is as aerodynamic as a barn door, and is hard to see road in front of you. FUGLEY.
      Master Austin
      • 8 Months Ago
      Wow $7541 off a newly redesigned product is pretty bad. I can expect it on the F150 since a new one is around the corner. How much more can GM discount it $10K?
      Josephine Rigatoni
      • 8 Months Ago
      Time to hang it up GM when your losing to Fiat.
      rex
      • 8 Months Ago
      Notice to all basement dwellers here knocking GM: The dodge number includes mid-range heavy duty trucks( ie 4500 and 5500 and such ) that are not on the GM pick up numbers. Check it out. Oh here I will make it easy for ya: "To begin, the Ram Truck category includes their Class 4 and 5 chassis cab models in the total, as well as any 3500 fleet models ordered in the chassis cab configuration. And for 2014 they are now available with a Hemi 6.4-liter V-8 option as well, making them more popular with more businesses replacing their aging fleets. We should note Ford does the same thing (with their F-450 and F-550 sales) but since GM does not offer any vehicles in this category, some could argue the numbers are not directly comparable."
      Beardinals
      • 8 Months Ago
      As a GM fan, the last 2 generations have been a design failure.
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