For UK buyers who are interested in a plug-in hybrid SUV, the Mitsubishi Outlander PHEV just got a little bit sweeter. The reason is that the base model of the vehicle will be available with or without a plug for the same price at the base diesel model.

"If it's not going to save people money, they won't buy it" - Mitsubishi UK's Lance Bradley

According to Cars UK, the price for the Outlander PHEV will be £28,249 (about $47,000 US) after a government grant of £5,000. In other words, the plug-in SUV actually costs £33,249 ($55,000) but thanks to pro-EV regulations, buyers can choose the powertrain they want, not the one they can afford. The managing director of Mitsubishi UK, Lance Bradley, told BusinessCar that it just makes sense to price the two vehicles at the same level. "There are some clever cars in the market but they're all too expensive," he said. "There should be a clear cost benefit because if it's not going to save people money, they won't buy it.

The Outlander PHEV has an all-electric range of 32 miles, a top speed of 75 miles per hour in EV mode and a towing capacity of over 3,000 pounds. The SUV invades Britain in May and is scheduled to arrive in the US in 2015. Mitsubishi Motors North America's Melvin Bautista told AutoblogGreen that the UK price equivalence doesn't mean anything for the US, and that the company hasn't even begun the pricing for the vehicle in the US. The way the vehicles are packaged in the UK is also be different than how things work in the US, so we can't read anything into the UK price. Another factor is that, at the time when the PHEV launches in the US, the standard gasoline version will be undergoing a light facelift, which will also be applied to the PHEV model.

This isn't the first time an alternative-fuel powertrain vehicle has cost the same as the old-fashioned gas model. The 2013 Lincoln MKZ could be had with a 2.0-liter hybrid or a 2.0-liter turbocharged EcoBoost four-cylinder for the same price.


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  • 32 Comments
      CoolWaters
      • 10 Months Ago
      It looks like all the Japanese companies now bring their cars to the US last, as a bad Consumer Report rating is deadly.
        Spec
        • 10 Months Ago
        @CoolWaters
        Bingo. I think this is the answer to why it has not been introduced here yet. And for good reason, it just got its 3rd recall: http://finance.yahoo.com/news/mitsubishi-motors-recalls-outlander-plug-hybrids-third-time-110417931--sector.html Mitz doesn't have a good reputation in the USA as is . . . and 3 recalls on a new vehicle? It would become a joke. BTW, the comment system is getting so bad that it is nearly unusable. Most of the time I have to reload the page and try again. But I'm good at copying the text so I don't retype.
      DaveMart
      • 10 Months Ago
      Video review here, including real world mileage, interior pics including trunk space, and off roading: http://www.youtube.com/watch?v=6gcuhWuzoYI&feature=player_embedded The Mitsubishi UK site is also informative, and shows the luggage space which is 463 litres, 3% less than the regular Outlander: http://www.mitsubishi-cars.co.uk/outlander/explore-phev.aspx Mitsubishi are being upfront that it won't do the NEDC mileage figures, and say that it is more economical than the diesel for journeys under 106 miles in the UK, and for longer runs the diesel works out cheaper. Of course all costs are vastly different in the UK compared to the US, but it is nice to see Mitsubishi being so open. In my opinion they have never got the credit they deserve for introducing the iMiEV very early, whilst Nissan got all the kudos. They are leading the way again, introducing this highly practical car for less than the Prius plug in in the UK. Is this currently in many respects the best car in the world? Considering its supreme practicality, and a price a fraction of that of the Tesla S, it is in my view a contender.
        DarylMc
        • 10 Months Ago
        @DaveMart
        Hi DaveMart Nice to see you posting. If Outlander PHEV is to be sold cheaper than a plug in Prius that is certainly an achievement. How does it compare to the price of iMiEV? I do have a problem with that vehicle if Mitsubishi has priced it cheaper than iMiEV. It just shouldn't be the case. I remember when the iMiEV was released here in Australia. It was universally panned due to the $60 000 price tag. It's performance was condemned by rev heads and environmentalists alike. I've never driven one but I tend to think it was probably not that bad for city use. People are free to do as they wish of course but I find a mini SUV to be an odd choice for electrification and a poor choice for city driving. This vehicle makes its best case around cities but the form factor of an SUV makes little sense in this driving environment. I admit perhaps not to everyone, but that is how I see it. To me the small SUV form of this vehicle is a mistake. It can only take away from the range when using a small battery pack. I believe it has all wheel drive and I hear it rains a lot in the UK but I doubt AWD would be a compelling factor for most people. The vehicle is a reasonable option to some people for sure but I think it is very wide of the goals to be moving forward with electric vehicles. I'm often wrong when it comes to public opinion but I am quite confident that this is the wrong vehicle for the current times.
          DaveMart
          • 10 Months Ago
          @DarylMc
          Thanks for the welcome. Briefly, the iMiEV is expensive. Mitsubishi have decided that the plug in hybrid is the way to go, rather than small BEVs competing against small city cars selling for $12 in Europe. They need all the batteries they can get for the Outlander, so would rather not sell the iMiEV, and the current price reflects that. 4WD in a PHEV does not need all the complications of transmission shafts and so on as a 4WD ICE does, so it is an easy market for them. The Outlander PHEV is a great choice as an outdoors vehicle as it can operate as a generator for power tools, or an emergency generator for the home. The EV range is good enough for most European and Asian commutes, and the form is a lot more flexible and capable of carring bulky loads than the Prius, so the battery pack is working fine in the small SUV form. They are selling all they can make, which is a pretty good sign.
          DarylMc
          • 10 Months Ago
          @DarylMc
          Hi Actionable Mango Sorry I don't quite understand what you mean. Are you saying the delays have set it back a couple of years? And that it was more amazing just a few years ago? Probably. In any case it sounds like the sales numbers are proving me wrong.
          DarylMc
          • 10 Months Ago
          @DarylMc
          Hi DaveMart Yeah good to see you back here. Well if the vehicle is selling like hotcakes who am I to complain. At the very least it should save some fuel and increase awareness of electric vehicles.
          Actionable Mango
          • 10 Months Ago
          @DarylMc
          "I'm often wrong when it comes to public opinion but I am quite confident that this is the wrong vehicle for the current times." The main reason for the repeated delays is that actual sales are far and beyond expected sales. They literally cannot make them fast enough for existing markets, so they are delaying introduction into new markets.
          DarylMc
          • 10 Months Ago
          @DarylMc
          Hi DaveMart Yeah good to see you back here. Well if the vehicle is selling like hotcakes who am I to complain. At the very least it should save some fuel and increase awareness of electric vehicles.
        Spec
        • 10 Months Ago
        @DaveMart
        Mitz doesn't deserve much credit for the iMiEV because it flopped. The built something that people didn't really want. With the sub $30K pre-tax-credit price, I cheered on the iMiEV as the first reasonably priced EV but it just wasn't enough to get customers. The Kei car size and the meager 16KWH battery just don't sell. So Nissan does deserve more credit for building something people wanted. A normal sized car with a (barely) tolerable range. If they can get the range above an EPA rated 100 miles and keep the price around the same level, I think the Leaf will sell even better.
          Marco Polo
          • 10 Months Ago
          @Spec
          @ Spec Mitsubishi built the iMev because it was the vehicle people said they wanted, not what they would actually buy ! (look back to the comments at that time) , In reality, very few were willing to buy a low range, low performance vehicle. Despite very courageous, and determined perseverance by Carlos Ghosn, even the Leaf has achieved only very modest sales by the conventional measure of market segment. Rightly or wrongly, range and convenience, restrict EV sales, and the small car market is even more difficult to crack than the luxury vehicle market.
          Spec
          • 10 Months Ago
          @Spec
          Well, the market does make harsh judgments. And it is not easy for me to criticize it because I was definitely a supporter of the little car. I think I called it the VW bug of EVs since it was a little round EV that was affordable by many (When it was $29K and came with the $7500 tax-credit.) It can now be purchased for even much less but no one really wants it now that you can get the Leaf for $28.8K and the Spark EV for a similar price.
          DaveMart
          • 10 Months Ago
          @Spec
          'As of December 2013, more than 28,000 i-MiEV family vehicles have been sold worldwide.' http://en.wikipedia.org/wiki/Mitsubishi_i-MiEV Introducing new technology is risky. 28k is not too bad. Your judgements are very harsh.
      Spec
      • 10 Months Ago
      Why the heck is this not available in the USA yet? And why haven't any American companies made such a PHEV? I can't help but think they are worried about reducing the big profit margins on their conventional SUVs. :-/ BTW, the comments system continues to be flaky. Ugh.
        Actionable Mango
        • 10 Months Ago
        @Spec
        "Why the heck is this not available in the USA yet?" Sales have far exceeded expectations. New markets are being repeatedly delayed because they are having problems meeting demand in existing markets.
        chanonissan
        • 10 Months Ago
        @Spec
        nissan first PHEV will be in europe also, why guess because europe emission restriction takes effect before America by the plug in qashqai.
        Rotation
        • 10 Months Ago
        @Spec
        It's not going to get a $7500 subsidy in the US. And it would be compared to the cheaper gas model. It'd be a bit of a tougher sell. Flaky comments system on AB? No way.
          Spec
          • 10 Months Ago
          @Rotation
          It qualifies for the tax-credit . . .just slightly less. I think the amount is about $5800 because it is a 12KWH battery.
          Actionable Mango
          • 10 Months Ago
          @Rotation
          We don't have USA pricing yet, but in every market so far they targeted a price lower than the Volt. A mid-size electric AWD SUV that's less expensive than an electric 4-seat compact car will NOT be a tough sell in the USA.
      porosavuporo
      • 10 Months Ago
      Solid car, it did this http://www.mitsubishi-motors.com/special/motorsports/asia_cross.html
      Rotation
      • 10 Months Ago
      What's the trunk space impact?
        Actionable Mango
        • 10 Months Ago
        @Rotation
        I've seen trunk pictures of the two and I cannot tell the difference, so if there is an impact it must be negligible. However, the optional third row seating in the ICE model is not available in the PHEV model because the area where the seats fold down is where some of the battery is.
      Marco Polo
      • 10 Months Ago
      @ DarylMac & DaveMart, I've just been lent a new Mitsubishi Outlander PHEV Aspire, to test drive for the weekend in Australia . This mid-size SUV is priced at $56,000 . (Vehicles are more expensive in Australia than the US). Australia has no EV incentives, and with diesel at $6.00 per gallon and LPG at 50% less, it's difficult to justify the fuel savings against the $11,000 less diesel outlander, or the government subsidised $43,000 LPG, Aspire. The biggest problem with this class of SUV, is that it lacks any real off road capacity. The all-wheel drive system and higher wheel clearance provides only a little more access to rough terrain, while the 2.2 litre engines are not powerful enough for any rural use. Yes it's an SUV PHEV, and that's good, but in my opinion the Outlander PHEV makes too many compromises to be anything but a substitute for a compact size station wagon. However, it should prove very successful with the huge market of urban SUV owners, whose vehicles never leave the black-top, but think the SUV configuration is more fashionable than the older station-wagon. Pity, I was hoping for a serious PHEV off-roader.
        DaveMart
        • 10 Months Ago
        @Marco Polo
        Have fun. Its not really a serious off-roader, but then as you say the market for them is very limited compared to that for suburbanites on the school run. The economics are fine for the UK, although not for Australia. You might want to consider them for your UK interests. As Autocar says, it is only taxed at 5% benefit in kind in the UK, whilst the diesel version is at 25%.
          Marco Polo
          • 10 Months Ago
          @DaveMart
          @ DaveMart Hi Dave, I have a personal prejudice against SUV's (even mid-size) replacing station wagons, or sedans, for purely black-top travel. I would rather see people buy a Vauxall Volt/Ampera. However, that's a purely personal preference, and for those who are fans of SUV styling, then the Mitsubishi Outlander PFEV is an excellent choice in the UK. ( Oh, btw, in Australia, the vehicle is also only offered in black leather , or charcoal cloth interior, and only white, light blue, or three shades of grey exterior. Not great colour combinations for a sunny climate. )
          Marco Polo
          • 9 Months Ago
          @DaveMart
          @ DarylMc It's not any particular colour scheme that's the problem, (although I personally prefer light coloured interiors, ( being cooler and not having small children) , but the lack of options. A lack of options may become standard, as the local car industry disappears.
          DarylMc
          • 9 Months Ago
          @DaveMart
          Hi DaveMart I'm with Marcopolo on the SUV form. I find it amazing that there could be so much excitement for the Outlander v Ampera/Volt. Marcopolo All my cars have been white exterior but I agree limiting the colours wont help sales. I think it is an easy colour to maintain, has good visibility in our largely snow free climate and heats up less in the sun (or so I am told since I've never owned anything else). The dark interior will be popular enough. I've never considered it's impact on heating the car though. The vehicle I think has it really wrong is the local Leaf with an all white interior. At least for me and my family.
        Actionable Mango
        • 9 Months Ago
        @Marco Polo
        Can you answer a few questions for me? Is there low range gearing? How does cabin noise compare to an average ICE vehicle at freeway speed? Can you use the app to defrost/preheat/precool the cabin without the ICE turning on?
        DarylMc
        • 9 Months Ago
        @Marco Polo
        Since I am often complaining about lack of EV options I should probably refrain from making too many judgments about the Outlander. For a number of people it is going to allow low noise, tail pipe free, electric powered commutes. Cost is a difficult consideration for all EV's and Mitsubishi deserves credit for a fairly reasonable introduction price.
      VL00
      • 10 Months Ago
      "There should be a clear cost benefit because if it's not going to save people money, they won't buy it." I guess he's never heard of the Model S. What a moron
        Rotation
        • 10 Months Ago
        @VL00
        Seriously. It's hard to make a case for a Model S on a monetary basis. People are buying it because they like it. So aim for that.
        Actionable Mango
        • 10 Months Ago
        @VL00
        The Model S has performance and looks. The one thing the Outlander has going for it is that it will be the only PHEV SUV. But delay after delay is is risking that uniqueness as we get closer to Tesla Model X and VW Crossblue.
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