Recently released automotive March sales figures point to a major shakeup in the pickup world. Last month, Ram's trucks overtook the Chevrolet Silverado to become the second-best selling vehicle in the segment for the first time ever.

The Ram pickups outsold the Silverado by 285 units in March. Chrysler shifted 42,532 trucks for the month compared to 42,247 for the Chevrolet fullsize. According the Allpar, this is the first time either Dodge or Ram's pickups have outsold Chevy in a month, and the Bowtie has held down the second place spot in the pickup market since 1978 when Ford took over the top spot. The F-Series remains the market's king, with 70,940 sales in March and 173,358 sold since January.

The results may only be a blip. From January through March, Ram has sold 96,906 trucks versus 107,757 for the Silverado. One month of sales figures isn't enough to call this a trend, but it's certainly an interesting data point.

A second qualifier to in these results is that Ram includes medium-duty Class 4 and 5 chassis cab vehicles in its figures, plus any 3500 chassis cab fleet models. For its part, Ford rolls in F-450 and F-550 in F-Series sales, according to Pickuptrucks.com. The Silverado doesn't offer these types of configurations.

Could we be seeing a seismic shift in the pickup truck market, wherein Chevy will drop to third place in the segment for good? In truth, it's likely to be a short-term win for the Auburn Hills automaker, but it's a trend worth watching over the long term, too. For one thing, General Motors' latest-generation truck launch certainly hasn't been without issues. And as Pickuptrucks.com notes, Ram sold more 3/4-ton trucks and more 1-ton trucks than Chevy last year, and they are gaining ground in half-ton models, as well. This is clearly a story developing month-by-month, but it's also clear that Ram truck sales are fueling Chrysler's fortunes more and more.


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  • 56 Comments
      pwr2lbs
      • 8 Months Ago
      They really stuck it to them... Or should I say rammed it to them?!?
      19nomad56
      • 8 Months Ago
      Pretty good options out there for potential truck buyers. If I were in the market for a non-super-duty truck I'd wait about a year to see... 1. The redesigned F150 2. How the Ram diesel early adopters like the drivetrain 3. How GM responds to the competition
        • 8 Months Ago
        @19nomad56
        [blocked]
      rsholland
      • 8 Months Ago
      I like the new Rams. Just wish the 1500 models offered higher GVWs/payloads to match the F-150s.
        Yeah yeah
        • 8 Months Ago
        @rsholland
        But really, do most people approach the payload limits on their trucks? Some do of course. But for most people the trade-off of a lower payload for the smoother ride of the coil springs is probably worthwhile.
          rsholland
          • 8 Months Ago
          @Yeah yeah
          Comfy ride? Don't forget the new HD Ram 2500 also has rear coil springs. The highest GVW on the Ram 1500 is 6,900 pounds (Ram 2500 goes up to 10,000 pounds). Both the F-150 and GM 1500 trucks offer GVWs well over 7,000. Ford even offers an F-150 option of over 8,000. Higher GVWs translate to higher payloads.
      Car Guy
      • 8 Months Ago
      The lackluster GM truck redesign and uncompetitive pricing is proving good for Chrysler.
      Oolly
      • 8 Months Ago
      "The results may only be a blip. From January through March, Ram has sold 96,906 trucks versus 107,757 for the Silverado. One month of sales figures isn't enough to call this a trend, but it's certainly an interesting data point." This isn't just one month of data. Ram has been gaining on Chevy for years. Last month they passed Chevy. That is a TREND that culminated with a PASS. Just because Chevy doesn't sell real work trucks doesn't mean this is not a REAL pass in sales. Ram may not keep it long. I expect Chevy to pile on the incentives regardless of what they may have said in the recent past. This is humiliating for Chevy and they won't take this lying down. Maybe they'll even go back and redesign a better, more competitive truck.
      luigi.tony
      • 8 Months Ago
      Good job FIAT
      Master Austin
      • 8 Months Ago
      I think the real story is the Silverado even being a newly redesigned vehicle, offered nothing in innovation to keep it as relevant as before. GM is dumping rebates/incentives that are more than the segment leader F150 which is being phased out into a newer model by years end. Thats not a good sign. I think (as with Malibu) this is another product GM got caught with it's pants down and will do an emergency redo shortly, if things do not improve.
        krusshall
        • 8 Months Ago
        @Master Austin
        Incorrect. Ram had the highest incentives last month followed by Ford and then Chevrolet.
          krusshall
          • 8 Months Ago
          @krusshall
          Last month, Chrysler offered an average incentive of $5,598 per truck on the Ram 1500, 35 percent more than the Ford F-150 and 46 percent more than Silverado, according to data dealers provide to researcher J.D. Power and Associates obtained by Bloomberg News. GM is holding off on incentives to preserve profit margins on its redesigned pickups.
        Yeah yeah
        • 8 Months Ago
        @Master Austin
        I actually think the Malibu is pretty good. It's not exciting, but it's comfortable and very quiet. The back seat isn't that big, but for an older couple that isn't interested in sporty and has few back seat passengers, it's arguably the best choice. That, or the Camry. (A statement which will no doubt get me even more down votes) Dull and mundane doesn't necessarily mean bad, as much as the auto enthusiasts at sites like this seem to think.
      JaredN
      • 8 Months Ago
      As Peter De Lorenzo would say, this is a big, hot, steaming bowl of Not Good for GM.
      Wm
      • 8 Months Ago
      Automotive News reported Chevy had cried that Ram bought the sales lead by using heavy discounts and data mining for subprime buyers. I find that funny since the same pub showed a story not long ago the GM has 33% more subprime sales than the industry average. Every time I drive past trailer parks or low income apartments there is always a higher concentration of GM product compared to college campuses or downtown business districts. Wherever education levels are higher, GM's market share is lower. If it wasn't for the rural South and Midwest GM might not even make the top 3 in overall sales.
        Carpinions
        • 8 Months Ago
        @Wm
        Then how do you explain the fact that Chevy Tahoes can sticker in the mid-high $60k range? How do you square the fact that GM makes expensive luxury pickups and SUVs that sell at double the rate of Ford (or pretty much anyone else for that matter)? And last I checked it was Acura that had an identity crisis in the luxury space, not Cadillac. College campuses? Seriously? Where most students are driving rotting 89 Accords, and early 00s Kias and Grand Ams? Trailer parks? You mean where the same places where be-dazzled farting Civics, Corollas, Kias, and Hyundais roll?
      wreckeds2k
      • 8 Months Ago
      So Ford & Dodge figure their heavy trucks and Chevy doesnt count GMC.. combine GM's trucks and dont count the heavy trucks of other brands & we'll talk.
        Brian Meissen
        • 8 Months Ago
        @wreckeds2k
        Funny how you post a logical reply and everyone's down voting it. It's easy to be #1 and #2 when you include all of your fleet and commercial sales...
        Jake
        • 8 Months Ago
        @wreckeds2k
        So, if you hold a hand over one eye and look at it through a mirror smeared with Vaseline, it doesn't look so bad anymore.
      PTC DAWG
      • 8 Months Ago
      Let me add that 20 years ago this prediction would have gotten you laughed out of the Boardroom.
      Andrew Ramos
      • 8 Months Ago
      Chevrolet and GMC?
        Dave
        • 8 Months Ago
        @Andrew Ramos
        59,110 GMC and Chevy combined for March. Ford sold 70,940 in March.
        ragtopdodge
        • 8 Months Ago
        @Andrew Ramos
        True, really we should compare Chevy/GMC to Ford and Ram. If we do that, then the GM twins outsell Ford even.
          bethany.omalley
          • 8 Months Ago
          @ragtopdodge
          All you Chevy & GMC people are all the same. Let's lump White Bread and Wheat Bread sales together so we can have a higher number to show that White & Wheat Bread outsold French Bread. Get over it!! Ford is the clear (and will always be) the clear winner. We don't have to lump another companies truck sales to clearly show we are the winner!
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