2015 Hyundai Genesis sedan, front three-quarter view

Today's rear-wheel-drive 2014 Hyundai Genesis sedan with the model's base 3.8-liter V6 starts at $35,200. Come the new 2015 model, Hyundai has announced that price of entry will climb to $38,000. And if you're so inclined, the Korean automaker will include its new HTRAC all-wheel drive setup for $2,500, for a bottom line of $40,500. The extra $2,500 for AWD rewards you with more than improved foul-weather handling, as the HTRAC model prepared for cold climes with standard heated steering wheel and rear seats, as well as headlight washers.

If that's not enough power, stepping up to the company's well-liked Tau 5.0-liter V8 requires $51,500, a marked $4,100 bump over the price for its 2014 model equivalent, but then again, there's more standard equipment. And that's pretty much the top of the line, because the big eight-cylinder can't be had with all-wheel drive. (Note: *All prices are subject to a $950 destination fee).

Having successfully kept the Genesis' starting price below $40,000 even after handling and destination, Hyundai has thrown new equipment into the base car beyond its exterior and interior redesign. Gewgaws like paddle shifters, rain-sensing wipers, power folding outside mirrors, power height and lumber-adjustable passenger seat and one-touch power windows in the rear compartment are luxury touches that add more than their raw weight in upscale perception.

The 2014 car currently offers a Premium Package for $4,400, after which you can add the Technology Package for $4,300. The 2015 option structure comprises three packages that also can be stacked: Signature, a $4,000 grouping, includes items like a panoramic roof, power tilt and telescoping wheel and blind spot detection with rear cross-traffic alert; Technology relieves buyers of $3,500 for lane-keep assist, adaptive cruise control and a seven-inch TFT dash cluster; and Ultimate asks $3,500, but plants the flag with matte finish wood and aluminum trim, a 9.2-inch navigation screen and dual-mode climate control with the drowsiness-fighting CO2 sensor.

The departing 2014 Genesis V8 doesn't offer any extra packages, but for the new 2015 model, that changes with the $3,250 Ultimate Package – and it already adds the Technology Package from the 3.8-liter as standard. Ultimate buyers receive continuous damping control suspension and a head-up display, among other goodies.

Counting everything, you won't have a hard time getting rather spendy with the 2015 Genesis sedan, but Hyundai appears to have made it possible to get into its much sharper presentation for a good price. The press release below has all the details.
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ALL-NEW 2015 HYUNDAI GENESIS DELIVERS GENEROUS PREMIUM CONTENT FOR AN OUTSTANDING VALUE POSITION

Well-equipped Starting Price under $40,000 includes Impressive Safety and Technology Features


SCOTTSDALE, Ariz., April 1, 2014 – During a gathering of top automotive and business media at the national drive event for the 2015 Genesis, Hyundai announced a compelling pricing package for the all-new premium sedan. Hitting showroom floors later this month, Genesis starts at $38,000 for the well-equipped 3.8L V6 and $51,500 for the 5.0L V8 model. The combination of bold design, superb driving dynamics, unmatched standard technology and attractive pricing positions Genesis as the premium sedan to beat.

"The all-new Genesis rivals the best premium sedans in the world, at a price point many thousands of dollars less," said Dave Zuchowski, president and CEO, Hyundai Motor America. "Our 2015 Genesis represents a bold step forward for Hyundai and reinforces the successful strategy of marketing our premium models under the Hyundai brand umbrella, rather than a costly separate luxury brand sales channel. As a result, we're able to pass the benefits of this strategy directly to our valued customers."

2015 GENESIS PRICE STRUCTURE
Model / Engine / Transmission / MSRP
3.8L RWD / 3.8L V6 / 8-Speed A/T w/ SHIFTRONIC® / $38,000
3.8L AWD / 3.8L V6 / 8-Speed A/T w/ SHIFTRONIC® / $40,500
5.0L RWD / 5.0L V8 / 8-Speed A/T w/ SHIFTRONIC® / $51,500

Freight charges for the 2015MY Genesis are $950 and not included in the prices above.

Compared to the 2014 model, the 2015 Genesis delivers significantly more standard content. This includes an all-new interior and exterior design, 8-inch navigation with rearview camera, paddle shifters, hill hold control, power folding outside mirrors, driver knee airbag, power height adjustable passenger seat, power lumbar passenger seat, HD radio, 4.3-inch TFT LCD cluster display, Hyundai's Blue Link® telematics system, SiriusXM® Travel Link®, a telescoping steering wheel, rear 1-touch up power windows and rain sensing wipers.

PACKAGING

Genesis 3.8L RWD
Genesis 3.8L RWD has a MSRP of $38,000, excluding $950 freight, and includes the following standard features:
18-inch Alloy wheels with P245/45R18 All-Season tires
Vehicle Stability Management (VSM)
Electronic Stability Control (ESC) with Traction Control System (TCS) and Anti-lock Braking System (ABS)
Nine airbags: Advanced dual front airbags with Occupant Classification System (OCS), front and rear seat-mounted side-impact airbags, roof-mounted side-curtain airbags, driver knee airbag
Front and rear outboard seat belt pretensioners
Anti-whiplash front head restraints
Automatic headlights w/ LED headlight accents
Daytime running lights
4.3-inch TFT LCD cluster display
Power folding outside mirrors with Genesis logo puddle lamps
Hands-free Smart Trunk opener
Heated dual power outside mirrors with turn signal indicators
12-way power heated leather front seats (with power lumbar)
Leather seating surfaces
Power windows with front & rear auto-down/up with pinch protection
Electroluminescent gauge cluster
Proximity key with push-button start
Intelligent drive mode select
Leather-wrapped steering wheel with tilt and telescopic adjustment
Steering-wheel-mounted cruise control and audio controls
Dual automatic temperature control
Auto-dimming inside rearview mirror with compass & HomeLink®
Touchscreen Navigation System w/8-inch Display
Rearview camera
AM/FM/SiriusXM®/CD/MP3/HD Radio® audio system with 7 speakers
Bluetooth® hands-free phone system and audio streaming
Rain-sensing wipers w/ auto defogger windshield
TPMS with individual tire pressure indicator
Hyundai Blue Link® Infotainment System with Google™ (90-day trial)
SiriusXM Travel Link® (includes SiriusXM Traffic, stock, sports, weather, gas prices, movie info - 3-year complimentary)

Genesis 3.8L AWD
Genesis 3.8L AWD has a MSRP of $40,500, excluding $950 freight, and includes all of the 3.8 RWD equipment plus the following features:
HTRAC AWD system
Heated rear seats
Heated steering wheel
Headlamp washer

Option Packages Available 3.8L RWD and AWD

3.8L Signature Package – $4,000 Option Package MSRP
Power tilt-and-slide panoramic sunroof
Integrated memory system (IMS)
Power tilt-and-telescopic steering wheel
Auto-dimming outside mirrors
Blind spot detection with rear cross-traffic alert
Lexicon® 14-speaker Discrete Logic 7 Surround Audio
HID headlights
Parking guidelines
Power rear sunshade and manual rear side shades
Ventilated front seats

3.8L Technology Package – $3,500 Option Package MSRP
(Requires Signature Package)
Ultra-premium leather seats
Power driver seat cushion extender and side bolster
Lane departure warning system
Lane keep assist
Smart cruise control (full stop / start capability)
Haptic steering wheel
Automatic Emergency Braking (AEB)
Electronic parking brake w/ automatic vehicle hold
Pre-safety seatbelt
High beam assist
Front & rear parking assistance system
7-inch TFT LCD cluster display

3.8L Ultimate Package – $3,500 Option Package MSRP
(Requires Technology Package)
Genuine matte finish wood trim & aluminum trim
Full color head-up display
Premium DIS Navigation w/9.2-inch HD Display
Lexicon® 17-speaker Discrete Logic 7 Surround Audio
Power trunk lid
Dual-mode climate control with CO2 sensor

Genesis 5.0L RWD
Genesis 5.0L RWD has a MSRP of $51,500, excluding $950 freight, and includes all of the Genesis 3.8L Technology Package equipment plus the following features:

5.0L GDI DOHC V8
19-inch Alloy wheels with P245/40R19 (Fr), P275/35R19 (Rr) All-Season tires
LED fog lamps
Quad exhaust tips
Illuminated door sill plates
Genuine matte finish wood trim & aluminum trim

5.0L Ultimate Package – $3,250 Option Package MSRP
Continuous damping control suspension
Full color head-up display
Premium DIS Navigation w/9.2-inch HD Display
Lexicon® 17-speaker Discrete Logic 7 Surround Audio
Power trunk lid
Dual-mode climate control with CO2 sensor

HYUNDAI MOTOR AMERICA
Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 820 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle limited warranty, Hyundai's 10-year/100,000-mile powertrain limited warranty, and five years of complimentary Roadside Assistance. Hyundai Assurance includes Assurance Connected Care that provides owners of Hyundai models equipped with the Hyundai Blue Link telematics system with proactive safety and car care services, complimentary for three years. These services include Automatic Collision Notification, Enhanced Roadside Assistance, Vehicle Diagnostic Alert, Monthly Vehicle Health Report and in-vehicle service scheduling.