It's called the Fit Kit, and as you might guess, it's a way to build your own version of the redesigned hatchback. There are 180,000 mechanical parts in the kit - some delivered by drone - but that doesn't seem at all daunting to the pair of obnoxious, self-described tinkerers that star in the Fit Kit ad.
Honestly, the video is pretty entertaining, with some biting satire of the DIY movement and its attendant cadre of mustachioed hipsters. Scroll down and have a look at both the video and the Fit Kit press release from Honda.
In the spirit of handcrafted culture, the Fit Kit enables handcrafters to build the all-new 2015 Fit in their own home. Here is your chance to shape with your own two hands the most stunning hatchback yet.
With over 180,000 mechanical parts shipped to your door, the Honda Fit Kit is a challenge for the most talented and adroit of the handcrafted movement. A chance to assemble the revolutionary aerodynamic body or fuse together the 6-speed manual transmission piece by piece.
The Fit Kit owner should be a tinkerer par excellence with a solid understanding of electronics to power up the Bluetooth® connectivity  and leading industry safety features like LaneWatch™ . Ideally, someone with a knack for propulsion to build the i-VTEC® engine and strong sense of interior design to lay out the 52.7 cubic feet of cargo space  with the Honda-exclusive Magic Seat®.
Drawing on the thriving maker culture, we found two excellent testers to help build our first successful vehicle in the beta test. See their Honda Fit Kit story unfold in the Honda Fit Kit demo series.
If you're up for the challenge, there is no better way to experience handling the fun-to-drive Honda Fit than to hand-build it piece by piece.
 Carrying too much cargo or improperly storing it can affect the handling, stability and operation of this vehicle. Follow applicable load limits and loading guidelines.
 The Bluetooth® word mark and logos are owned by the Bluetooth SIG, Inc., and any use of such marks by Honda Motor Co., Ltd., is under license.
 Display accuracy will vary based on weather, size of object and speed, and the display may not show all relevant traffic. The display is not a substitute for your own direct visual assessment of traffic conditions before changing lanes.