Ah... let the April Fools' Day automotive jokes begin. Honda is kicking things off, following up on last year's Honda Hair joke with a prank video featuring the 2015 Honda Fit.

It's called the Fit Kit, and as you might guess, it's a way to build your own version of the redesigned hatchback. There are 180,000 mechanical parts in the kit - some delivered by drone - but that doesn't seem at all daunting to the pair of obnoxious, self-described tinkerers that star in the Fit Kit ad.

Honestly, the video is pretty entertaining, with some biting satire of the DIY movement and its attendant cadre of mustachioed hipsters. Scroll down and have a look at both the video and the Fit Kit press release from Honda.
Show full PR text
2015 FIT KIT BETA

In the spirit of handcrafted culture, the Fit Kit enables handcrafters to build the all-new 2015 Fit in their own home. Here is your chance to shape with your own two hands the most stunning hatchback yet.

With over 180,000 mechanical parts shipped to your door, the Honda Fit Kit is a challenge for the most talented and adroit of the handcrafted movement. A chance to assemble the revolutionary aerodynamic body or fuse together the 6-speed manual transmission piece by piece.

The Fit Kit owner should be a tinkerer par excellence with a solid understanding of electronics to power up the Bluetooth® connectivity [2] and leading industry safety features like LaneWatch™ [3]. Ideally, someone with a knack for propulsion to build the i-VTEC® engine and strong sense of interior design to lay out the 52.7 cubic feet of cargo space [1] with the Honda-exclusive Magic Seat®.

Drawing on the thriving maker culture, we found two excellent testers to help build our first successful vehicle in the beta test. See their Honda Fit Kit story unfold in the Honda Fit Kit demo series.

If you're up for the challenge, there is no better way to experience handling the fun-to-drive Honda Fit than to hand-build it piece by piece.


[1] Carrying too much cargo or improperly storing it can affect the handling, stability and operation of this vehicle. Follow applicable load limits and loading guidelines.

[2] The Bluetooth® word mark and logos are owned by the Bluetooth SIG, Inc., and any use of such marks by Honda Motor Co., Ltd., is under license.

[3] Display accuracy will vary based on weather, size of object and speed, and the display may not show all relevant traffic. The display is not a substitute for your own direct visual assessment of traffic conditions before changing lanes.


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    • 1 Second Ago
  • 19 Comments
      sloturbo
      • 8 Months Ago
      I wish they would make cars with this creativity.
      Firefly
      • 8 Months Ago
      ...and I'm just the type of crazy bastard to actually want to build one...
      SquareFour
      • 8 Months Ago
      "We make homemade kombucha...", "...from Espana...", "...tubes and fuses obviously blown out from 1940's, 50's and 60's amplifiers... collage of my mother's face." LOL Pure genius! They total nailed that particular type of hopeless, self-satisfied phony.
      BipDBo
      • 8 Months Ago
      Am I the only one who kind of liked and related to these people?
      Louis MacKenzie
      • 8 Months Ago
      They actually offer Civic Si Coupe body in white to build your own Honda, race car version of course.
      Porschetr
      • 8 Months Ago
      I expected to see "Finally done! hmmm, now how do we move this from the living room to the road".
      CoolWaters
      • 8 Months Ago
      Where's the HYBRID.
      Phlegming Liberal
      • 8 Months Ago
      The guy looks like Stifler...
      Gator
      • 8 Months Ago
      **** you Honda!!! Bring the Type R here and shut the **** up. I am tired of all this recent bull **** you are producing. I never in a million year would I have thought that Ford, Mazda, and pretty much everyone else, would build way more exciting compact cars.
      lad
      • 8 Months Ago
      Honda will announce a 0-60 mhp 3 second electric Fit with 300 mile range tomorrow!..........................................AF.
      Dark Gnat
      • 8 Months Ago
      We've made our own kombucha. That stuff is...interesting.
      David
      • 8 Months Ago
      Awesome, I love these corporate april fools pranks
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