General Motors may remain in hot water with the federal government due to the handling of the ignition switch recall, but there aren't a lot of bad things we can say about its public relations efforts following the 1.6-million-vehicle fiasco.

We've already discussed its robust social media program, which is seeing it directly engage with owners of affected vehicles via Twitter and Facebook, as well as the fact that its overall brand perception hasn't taken a huge hit. Now, we're seeing CEO Mary Barra, who is slated to go before both the US House and Senate, step in front of the camera to directly address some of the biggest questions posed by owners of the affected cars.

Barra and GM go to some lengths to put customers' minds at ease following the recall, informing them that GM engineers have signed off on the safety of vehicles that haven't had their ignition switches repaired. Barra also updates customers on when replacement parts will be available and why it took so darn long to announce a recall. There's also some talk about GM's newest hires, including Jeff Boyer, which are aimed at making sure something like this never happens again.

We've got all five videos available below. They're certainly worth a watch, even if you don't own an vehicle affected by the recall. Scroll down, watch the videos and let us know what you think in Comments.
Is my car safe to drive?



When can I get my car fixed?



Why the delay announcing the recall?



Can we be sure this won't happen again?



Mary Barra's message to customers



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  • 19 Comments
      churchmotor
      • 8 Months Ago
      Yep, that "social media" by GM is apparent in this thread.
      OptimusPrimeRib
      • 8 Months Ago
      She's in a tough situation. This will be a true test for her as a CEO. If she can weather this storm and do good for the people affected by this then it will show she truly is the right pick. Either way it's a bad situation.
      Peter
      • 9 Months Ago
      So it takes 13 deaths and ten years for GM and now CEO Mary Barra to cave, cover up after cover up. OK, so how about the 2000 deaths that have been directly attributed to GM's pickup trucks with side saddle fuel tanks located outside the frame rail built between 1973 thru the early 1990's. When impacted at low speed they explode, engulfing its occupant and they continue to blow up once a week. it's quick, it's not a slow burning fire that you may have time to pull over for. The instant the trucks are hit they explode period. If you die from this covered up holocaust your family signs a release and receives a check for 1.6M to keep quiet! No wonder they filed for Bankruptcy, erasing responsibility to lawsuits. I did not receive my settlement after having been burned 3rd degree, 40 percent of my body and left to struggle due to the ongoing cover-up. What do you have to say about that Ms. Barra?
        imoore
        • 8 Months Ago
        @Peter
        Give it a rest, Peter. If you can do a better job, then apply for it. Vent your anger towards the people in charge from that era.
      Roger Smith
      • 9 Months Ago
      First,she is a Lady and I did like that.never in the time I been around cars and dealers seen that for a single recal they give you a loaner and insurance,only BMW and Audi dealers are top notch on than,second my question not to her but for the whole company,why kill Saab and get away with it,why was never spend any effort to build a real American car that can compete with the best of japan in all this years?,instead of spend time looking for good people to do the task,Bob Lutz? What a joke,why sell Daewoo cars instead of search for what customers really whant,Cobalt was and Opel Vectra build cheaper,even the seats are weak and hope with this she can learn how to fix the mess and go to another company that really give her a chance to be proud of what she does,next they need to recal the Aveo for the bad engines,Cruze and the coolant smell and leak,Cadillac connectin rods and spend time also asking people what they are looking on a car,there is a lot of other companies doing meetings with every single person at the dealer to know how to get the rings right and best of all luck,amazing woman she is (the company is a joke,she know it,is been there for a loooong time)
        PiCASSO
        • 8 Months Ago
        @Roger Smith
        How about using the space bar a little more liberally...
          BG
          • 8 Months Ago
          @PiCASSO
          He could also use punctuation and full sentence structure.
        • 9 Months Ago
        @Roger Smith
        [blocked]
          Jerry
          • 9 Months Ago
          Well, they both were cheaply built throw away cars. He got that much right. Have you ever driven a Vectra? Lol sweet ride...
        Jerry
        • 9 Months Ago
        @Roger Smith
        The Cruze coolant smell is from incomplete or cracked brazing at the heater core connection. Very common. If you pop the driver's side console closeout panel off, you can probably see where the leak is at. And the Aveo engine is a pile of ****. It it an interference engine with a timing belt that is driven by nylon, not metal, sprockets. Horrendous design. The 1.8L in the Sonic and base Cruze is the same engine, just bored and stroked. Opel Fam1 engines. At least the 1.8L has powdered metal sprockets.
          Jerry
          • 8 Months Ago
          @Jerry
          Huh, guess that GM "fighting public perception" article must be somewhat true
          Jerry
          • 8 Months Ago
          @Jerry
          Via social media that is
      Big Squid
      • 9 Months Ago
      How long before they are bankrupt again and begging for a taxpayer bailout again and saying that they're going to fix everything only this time they really, really mean it?
        m_2012
        • 8 Months Ago
        @Big Squid
        Soon, very soon. Nothing has changed at GM. A few stuffed shirts got promoted and more jobs sent overseas, but besides that its the same old GM. I want to know why shutting off the ignition switch should have anything to do with the safety systems. They should have a decent delay built into them, just like I don't know, everything else. Its not the switch entirely, its the implementation.
      E85 450HP Forester
      • 8 Months Ago
      Cant stand her already, she does not show any personality, stone cold.
      zepeda1
      • 8 Months Ago
      Poor Mary, she's gonna age 10 years over the next 12 months. At least she will make a ton of money. I hope she invests it wisely. I hear Tesla stock is doing well.
      churchmotor
      • 8 Months Ago
      Yep, that "social media" by GM is apparent in this thread.
      churchmotor
      • 8 Months Ago
      Yep, that "social media" by GM is apparent in this thread.
      churchmotor
      • 8 Months Ago
      Yep, that "social media" by GM is apparent in this thread.
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