Ever have one of those moments when you release something out onto Twitter, only to think better of it a little while later and reach for that garbage can icon? If so, you are not alone. In fact, you're in the company of a certain Japanese automaker, who recently joined the ranks of those who've suffered an embarrassing bout of tweetus deletus.

The Nissan Leaf social media team apparently thought it would be amusing to take a light poke at Tesla Motors and its New Jersey dealer fight woes on its Twitter feed and put together the cheeky graphic which you see above. It was originally published on the micro-blogging network accompanied by the text, "It's okay #NewJersey, you can still #GoElectric with the #NissanLEAF #EV." Funny, right? Not to everyone. The image attracted a bit of mild criticism which, to their credit, Nissan responded to saying, "It's all in #EV love." Soon, however, the original image disappeared from the @NissanLEAF feed. Luckily, we saved a copy for your edification.

Rob Robinson, senior specialist of social communications for Nissan, told AutoblogGreen that the Leaf Twitter account is run by an agency, and that the tweet in question, "Was not a tweet that was reviewed or approved by Nissan. We saw it and asked them to take it down." As for the reasoning, Robinson said that, "We thought it was a discussion we didn't need to be weighing in on."

While we can see the Nissan point of view, we also appreciate the attempt at being irreverent. Anything to break up the monotony of the stale toast the account usually offers up – "What would you nickname your Nissan Leaf if it was Ocean Blue?" which is the last undeleted Tweet available on the feed, as of this writing. We actually applaud the intention of the Tesla post. It all makes us wonder, though, if the social media team over there isn't in need of a little input on how they might improve its outreach. Since we know our readers are not shy in offering suggestions, we ask you to leave your thoughts and ideas for them in the Comments.


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  • 103 Comments
      Sean Victorine
      • 1 Year Ago
      This is just a dick move by Nissan's marketing. Like someone else said, a Model-S and a Leaf aren't even comparable.
      Scooter
      • 1 Year Ago
      I live in Texas and I see quite a few Model S cars running around. I think in total, I've only ever seen about 4 Nissan Leaf's in my entire life.
      Todd W Thompson
      • 1 Year Ago
      I think it is poking fun at how Nissan does sell it's Leafs thru the dealers when Tesla said that is a contradiction. Elon is right, because when I got my Leaf, I knew more about the car than any of their personnel. They only have a Leaf Specialist on hand part of the week, and I cannot take my Leaf in at any time, I have to bring it in on Wed only when the Leaf guys are there in service. Elon is right.
      SublimeKnight
      • 1 Year Ago
      I don't get deleting the tweet. Either you're proud of your lobbyists or you're not.
      owen brown
      • 1 Year Ago
      Why did they deleted it? Oh that's right, everyone is over sensitive nowadays. .
      Phoneboy101
      • 1 Year Ago
      I know they intended to tease Tesla, but the tweet comes across more as mocking NJ.
      Jim Stack
      • 1 Year Ago
      Nissan makes it to work and back everyday for over 100,000 owners. Ours is great, We Love Our LEAF. No transmission, no exhaust no extra expenses. And electric is less than $1 for equal to a gallon of gas at $3.50 or so with no pollution from our LEAF and Solar home.
        Koenigsegg
        • 1 Year Ago
        @Jim Stack
        Doesn't matter the leaf is hideous.
          benjamin_braddock
          • 1 Year Ago
          @Koenigsegg
          The Model S and the Leaf couldn't be any different, purely because they are aimed at different markets. If Tesla makes a smaller affordable car then I would think about it.
      LegacyGT
      • 1 Year Ago
      For all NJ residents prepared to spend $70K plus on a world class luxury car but are not aware of NY, PA or DE, I guess the Leaf is your car.
      Graham
      • 1 Year Ago
      Elton Musk/Tesla = pro free market New Jersey/NADA/Chris Christie = anti free market What side are you on?
      Corey
      • 1 Year Ago
      There is a lot of babble (generally, not specifically in these comments) whining that Tesla is seeking "special treatment", blah blah blah. WRONG, WRONG, WRONG. The laws as they exist before NJ's action, were designed to protect dealerships from the manufacturers selling directly *also*. That's a law that seems as least reasonable. You start a car company, you use dealers to get your vehicles sold to as many people as possible, you shouldn't be able to put up a corporate-owned store next door and undercut your own franchisee. But...that is NOT the issue with Tesla. There are no Tesla dealers that need to be protected from Tesla. So this makes these actions and particularly, directed laws like NJ's particularly ugly and capricious. It's intended to create roadblocks for Tesla to artificially increase their costs and overhead, etc which reduces their competition with "traditional" dealers. The problem is, no one is cross-shopping a Tesla with a "normal" car anyway. Or at least...no one is saying, gee, I'm going to buy a Tesla because it's cheaper than a Volt because Tesla has the unfair advantage of not having dealerships. The entire argument and premise from opponents is fundamentally illogical and flawed.
        RCinAZ
        • 1 Year Ago
        @Corey
        Agree 100%
        Joeviocoe
        • 1 Year Ago
        @Corey
        In 47 states, the law is clear enough that there is no conflict between protecting franchisees and allowing Tesla to sell directly. Only some places, were the laws vague enough, and overzealous enough... to assume that every automaker in the future, would also want to sign franchise agreements.
        graphikzking
        • 1 Year Ago
        @Corey
        All these laws need to be revised. The manufacturers made this deal so that car dealers could pop up on every street corner many years ago. The manufacturers didn't care because they received a guaranteed amount for the car the moment it arrived at the dealership and after that they are out of it. They also expanded much faster than they could have if they built their own dealership. They also didn't have to worry about fraud. If they set up a dealership and paid for everything, then the store manager of the dealership could theoretically rip off the manufacturer. It's not fair to NEW car companies to be tied to OLD companies laws that they agreed upon. Could you imagine if electronics (Apple, Sony, Bose etc) or clothing (Gap, Banana Republic, Adidas, Nike, Reebok, Aeropostale, American Eagle, Hollister, Polo, Ralph Lauren, Tommy Hilfiger etc etc etc) were held to these same standards? You wouldn't have any malls because all the stores are manufacturer stores. They would have to franchise them out and cause higher prices. Mcdonald's does fine with both corporate owned AND franchised stores. So does many other industries. Just let them do their thing!
      Zack
      • 1 Year Ago
      So Nissan is bragging about the worst part of buying a Nissan, the dealers? Classy.
      imoore
      • 1 Year Ago
      "Too soon?" Yes, Nissan, much too soon.
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