General Motors is fed up with its worsening safety reputation, and CEO Mary Barra has taken the first step toward improvement by appointing Jeff Boyer in the newly created role of Vice President of Global Vehicle Safety, effective immediately. Boyer will act as the leader of safety within the automaker, and according to GM's announcement, his priority will be to "quickly identify and resolve product safety issues."

The release claims that Boyer's duties include providing "regular and frequent updates on vehicle safety" to Barra. He will coordinate post-sale safety and will be in charge any future recalls. In addition to insuring that safety problems don't creep up, his job puts him in charge of developing safety tech for GM and working with executive management to make sure safety problems are solved. "If there are any obstacles in his way, Jeff has the authority to clear them. If he needs any additional resources, he will get them," said Barra in the statement.

Boyer has been with GM in engineering and safety positions since 1974. He is being promoted from Executive Director of Engineering Operations and Systems Development, a title he has held since 2011.

The news comes amid GM being mired in safety problems, including over a million compact cars affected with faulty ignition switches. The company faces a possible $35 million fine if it is found to have delayed the recall, and the US House Energy and Commerce Committee is investigating the timeline as well. The entire announcement of Boyer's position can be read below, along with the video that Barra released yesterday where she admits something went wrong with the automaker's safety protocol.



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GM Announces New Vehicle Safety Chief

Jeff Boyer named Vice President, Global Vehicle Safety

2014-03-18

DETROIT – General Motors CEO Mary Barra today named a new vehicle safety leader whose first priority will be to quickly identify and resolve product safety issues.

Jeff Boyer, has been named to the newly created position of Vice President, Global Vehicle Safety, effective immediately. Boyer, who has spent nearly 40 years in a wide range of engineering and safety positions at GM, will have global responsibility for the safety development of GM vehicle systems, confirmation and validation of safety performance, as well as post-sale safety activities, including recalls.

Boyer will provide regular and frequent updates on vehicle safety to Barra, senior management and the GM Board of Directors.

"Jeff's appointment provides direct and ongoing access to GM leadership and the Board of Directors on critical customer safety issues," said Barra. "This new role elevates and integrates our safety process under a single leader so we can set a new standard for customer safety with more rigorous accountability. If there are any obstacles in his way, Jeff has the authority to clear them. If he needs any additional resources, he will get them."

"Nothing is more important than the safety of our customers in the vehicles they drive," said Boyer. "Today's GM is committed to this, and I'm ready to take on this assignment."

Boyer, 58, will report to John Calabrese, Vice President of Global Vehicle Engineering and become a member of Global Product Development staff, led by Mark Reuss, Executive Vice President, Global Product Development, Purchasing and Supply Chain.

Boyer began his GM career in 1974, as a co-op student and has held several senior engineering, safety and process leadership positions, including the role of a total vehicle integration engineer. His most recent position since 2011 was Executive Director of Engineering Operations and Systems Development. Before that, Boyer served as Executive Director of Global Interior Engineering and Safety Performance where he was responsible for the performance and certification of GM vehicle safety and crashworthiness. He holds a Bachelor of Science in Electrical Engineering from Kettering University and a Masters of Business Administration from Michigan State University.

General Motors Co. (NYSE:GM, TSX: GMM) and its partners produce vehicles in 30 countries, and the company has leadership positions in the world's largest and fastest-growing automotive markets. GM, its subsidiaries and joint venture entities sell vehicles under the Chevrolet, Cadillac, Baojun, Buick, GMC, Holden, Jiefang, Opel, Vauxhall and Wuling brands. More information on the company and its subsidiaries, including OnStar, a global leader in vehicle safety, security and information services, can be found at http://www.gm.com


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  • 38 Comments
      NAIF S
      • 9 Months Ago
      Poor guy, probably thinking he should have taken that job at Nissan.
      m_2012
      • 9 Months Ago
      So another 'OLD GM' executive, who was part of the problem at hand, gets a promotion. This giant cannot fall quick enough.
      churchmotor
      • 9 Months Ago
      LOL, is this like Eric Holder appointing an Obama fund Raiser to "investigate" Obama?
      churchmotor
      • 9 Months Ago
      "Boyer has been with GM in engineering and safety positions since 1974" My first question. Was Jeff Boyer responsible for hiding the known defects in GM Ignition switches?
      fran
      • 9 Months Ago
      Cadillac sedans recalled due to potential fire. I LOL'd at people still buying GM cars
      jbjanis
      • 9 Months Ago
      I guess the O'bummer use of the word "czar" followed him into his take-over of GM, so now there's another "czar" to watch out for. The O'bummer should be looking out for the hot, Czar of the day, President-for-life-Putin. That's how a real Czar works!
      dave and mary
      • 9 Months Ago
      News flash: GM is re-active instead of pro-active. In other news, it rained in the Amazon Forest sometime last year.
      Arizonarelax
      • 9 Months Ago
      This sounds more and more like the current administration. Maybe Russia should step in....
      x percent
      • 9 Months Ago
      This is like marrying a first cousin. I'm sorry to learn Barra really doesn't get it.
      flammablewater
      • 9 Months Ago
      So the consumer gets to look at this and say "Oh, they have some guy in charge of safety now, that must be better than not having one" and GM now has someone to blame if it doesn't work.
      icemilkcoffee
      • 9 Months Ago
      I like that. Barra is putting her foot down and taking decisive actions.
        Karfreek
        • 9 Months Ago
        @icemilkcoffee
        Barra is trying to protect the stock price by making it look like GM is doing something. The GM culture is broken, and can't be fixed because you created a new position.
        churchmotor
        • 9 Months Ago
        @icemilkcoffee
        Rather than hiring a mouthpiece for the media, she should put her foot down and expose all parties responsible for this coverup. This is no different than Jay Carney covering for Obama.
      Ron Reynolds
      • 9 Months Ago
      if they would just stop importing the junk and start making them in the usa then the problem will stop..but they will not this was just a way for them to waste more money. why not stop over paying the top officers in your company and bring the right jobs back to the usa
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