The famous Italian coachbuilder and designer Bertone may be on its deathbed. The company that penned the beautiful shape of the Lamborghini Miura has been facing financial hardships for months, and Autocar is reporting that the Turin, Italy firm has just declared bankruptcy.

The last we heard from Bertone, it was showing the Jet 2+2 station wagon based on an Aston Martin Rapide at the 2013 Geneva Motor Show. The Turin-based carrozzeria became famous for its wild designs like the BMW Spicup concept, Lancia Stratos and the initial shape of the Lamborghini Countach. In recent years, it had been limited to creating mostly one-off vehicles.

The company has slowly been shrinking recently. It sold its small factory to Fiat a few years go and let go of 165 employees and 10 interns in December. Bertone has been shopping itself in hopes of finding a new owner. According to PistonHeads, even with the money problems, the business generated 20-million euros ($27.9 million) in revenue in 2013 and has been working on projects in China. A Turkish firm was rumored to be interested in buying it for just $2.7 million, and GT Spirit claims that there are also seven Italian companies potentially interested in purchasing it.

Bertone has a long and proud automotive history, and it wouldn't be surprising if it were bought just for the value of the brand – perhaps we haven't seen the last of its stylized B logo.


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  • 18 Comments
      TruthBeTold
      • 9 Months Ago
      The Muira was only one of many incredibly beautiful designs that Bertone produced. It's a real shame that the automotive world may lose them.
      Cool Disco Dan
      • 9 Months Ago
      I loved my Bertone X/19.
      gtv4rudy
      • 9 Months Ago
      That's sad. My beloved 69 Alfa was penned by Bertone.
      cadetgray
      • 9 Months Ago
      I'd be afraid if Ford bought the design house they would pull a "Ghia" and just stamp out Bertone badges for a upper trim level.
      ferps
      • 9 Months Ago
      It seems like this would be such a cheap acquisition for an automaker looking for design talent.
      stratosrally
      • 9 Months Ago
      Weeping in my cornflakes as I read this news... this design house was legendary. Witness the insanity: http://www.supercarfrance.com/Dream-Torino/Part-1/22-Bertone_Stratos_Prototipo_0.JPG
      Level4
      • 9 Months Ago
      Bertone should set up shop in LA warehouse and start pimping celebrity rides...
      tbird57w
      • 9 Months Ago
      yawn
      carguy1701
      • 9 Months Ago
      Goodnight, sweet prince.
      mopar
      • 9 Months Ago
      They should have done a Bertone Version of the NISSAN GT-R because that is one God Awful ugly car.
      fuzzyfish6
      • 9 Months Ago
      Sad day, but can't say we didn't see it coming... :(
      johnnythemoney
      • 9 Months Ago
      That sucks, but they have been way too erratic in the recent years. They were heavily relying on the assembly of some limited production models, like the Opel Coupes and Cabrios and similar cars, but when their productions ended it all went wrong. Too bad, because these coachbuilders know how to pen a good looking cars even when designers are not the same, while automotive companies struggle to do decently looking cars even with the same design team in charge for 20 years.
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