When you're a kid, anything is possible. With a bit of crayon, cardboard boxes can become helmets, or even space ships. All it takes is a bit of imagination. Replace that crude packaging with something as refined a Tesla Model S and that fantasy world can kick into overdrive.

That's the premise behind a new 'ad' featuring Mace Coronel and his dad Marc, and co-starring our favorite all-electric road rocket. Although not commissioned by Tesla Motors (which did tweet about it), the minute-long spot is a great commercial for the company and its battery-powered sedan. It also serves as a excellent advertisement for Everdream Pictures, the minds behind the fancy editing and camera work, as it aptly demonstrates that outfit's "Imagination in Motion" tagline.

It's not the first promotional film put together by fans of the sedan – see also: Gallons of Light – but this footage certainly captured our imaginations. Scroll below to see if you are equally as impressed.

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  • 37 Comments
      bleexeo
      • 9 Months Ago
      Pretty cool how your kids can hop right in a Tesla and take an unsupervised trip to outer space - or to the mall.
        Joeviocoe
        • 9 Months Ago
        @bleexeo
        Except there is still a key fob that needs to be on your person to start it. Basically the dad needed to leave the keys in it.
      Love Great Danes
      • 9 Months Ago
      wow shocking!
      Stallion
      • 9 Months Ago
      Of course it's OK to encourage kids to drive their parents car through a garage because it has the highest safety rating !
      • 9 Months Ago
      I love Tesla. I wish they'd produce an affordable car in the$25,000 range that is as sleek and efficient as the Model S.
      dan.frederiksen
      • 9 Months Ago
      I could point out that I never assumed earth was special as part of the reasoning but reason isn't a burden for someone like you.
      broadfeetcesar
      • 9 Months Ago
      Great Commercial
      mbukukanyau
      • 9 Months Ago
      'fan' made
      churchmotor
      • 9 Months Ago
      carguy1701, how much did Tesla pay you to star in this commercial
      Louis Choquette
      • 9 Months Ago
      Great commercial - fun.
      c!to
      • 9 Months Ago
      Now that's super bowl worthy
      MistyGreen
      • 9 Months Ago
      ahhh that's awesome. I like the Star Trek-reminiscent orchestration and melody at the end. :) Nice.
      SloopJohnB
      • 9 Months Ago
      Get busy and write your congressperson and state legislators about the dealership-only racket perpetrated upon the car buying public. Tesla should be allowed to try its direct-to-customer online sales model with factory support.
        reattadudes
        • 9 Months Ago
        @SloopJohnB
        "dealership only racket". do you fail to understand why states have have these laws? they aren't just for car dealers. they are for ANY business that is a franchise from a corporation. that includes McDonalds, Subway, ACE hardware, or a multitude of other businesses. if you owned one of these businesses I just mentioned, how would you like the franchisor to open another location less than a block away from yours? how would you like the franchisor to suddenly start shipping you more merchandise than you ordered? franchise laws protect franchisees from this happening. and here is a newsflash: these laws exist in EVERY country on earth, not just in the USA. as a former new car dealer myself, I've repeatedly posted here the disastrous results of "factory stores" by GM (San Fernando Valley, CA), and Ford (Salt Lake City and Louisville, KY) in the early 90s. so tell me: if you're a Tesla owner an have a problem with your car, who do you turn to, if Tesla isn't solving your problem? where do you go if you are not happy with the service at a Tesla Service Center? the answers are both nowhere. if it was a franchised dealer, you would have a myriad of choices. Elon Musk is an egomaniac who has chosen to buck the system. does he really believe that a dealer who would be willing to invest $10-$30 million into being a Tesla dealer is not capable of selling the car? just have a look at the fire issue Tesla is having now. the government is trying to open a case (and possibly a recall), and Musk is trying to quash that. so much for him "caring" about the owners of his vehicles. he is also flagrantly violating motor vehicle licensing laws, too. an acquaintance just bought a new Tesla (I live in Arizona). imagine my surprise when it had a California Report of Sale on the window. the Report of Sale is a temporary registration before the car has plates. California does not issue "drive out" plates, and any car which has a California Report of Sale will be getting California license plates. California license plates are based on the final cost of the car. in the case of the car my friend bought, that was $138,000. the California license plates are $11,638.00 for one year. the California Department of Motor Vehicles DOES NOT allow California dealers to physically issue a Report of Sale outside the state of California, yet Tesla IS doing it. and when those California plates arrive at my friend's house here in Arizona, he can then take them down and exchange them for $2,600 Arizona plates.
          dan.frederiksen
          • 9 Months Ago
          @reattadudes
          no we fully understand why these laws are there. corruption and lobbyism is why. if you weren't scum you would of course understand how repugnant it is that the dealership mob wants protection money from tesla. and you're american. you barely know anything about what goes on outside USA. would you care to cite any proof of your claim that other countries have similar disgusting laws? I've heard no problem regarding any tesla stores in europe. have you?
          TwoBits
          • 9 Months Ago
          @reattadudes
          u mad bro?
          purrpullberra
          • 9 Months Ago
          @reattadudes
          I'm going to be so happy to vote your racket, ahem, job out of its ill-gained monopoly. We all know you'll lose your shirts at dealerships because of how atrocious you all are to most everybody. And Grendal, there is no compromise with people like those who are anti-Tesla. I've been trying to convince you of that fact for almost 2 years. I've changed my rhetoric (I appreciate your help) and I am now instigating initiatives which promise to put dealerships in their proper place. Will you join the fight?
          Grendal
          • 9 Months Ago
          @reattadudes
          I am all for getting dealerships to leave Tesla alone. I am not for putting dealerships out of business. I just want the rules to adjust to the times.
          elctrNmbliT
          • 9 Months Ago
          @reattadudes
          "where do you go if you are not happy with the service at a Tesla Service Center?" The answer, another car company that does give you good service. Then no one buys from Tesla again and they go out of business. That's how the free market works. It's competition for customers pitting manufacturer A against manufacturer B. Not pitting middle man against middle man from manufacturer A and middle man against middle man from manufacturer B. Your premise that other franchises are the same as automotive franchises is completely false. Take your example of Subway. If the original founder of Subway after opening their first shop decided they wanted to open 1000 more named Subway without franchising it out then no problem. There is no law forcing them to do so. They could in fact decide that at half of the locations they would only sell shrimp cocktails and no one could do a damn thing about it because that is their business decision. No one is REQUIRED to sell their sandwiches through a franchise if they decide not to unlike the automotive manufacturers. If you want to start your own chain of mom and pop hoagie shops there is no franchise laws backed by the NSDA (National Sandwich Dealer Assoc.) that will force you to sell your sandwich through a franchise. Completely ludicrous that you would even make that comparison. Now if Tesla decided they didn't want to invest up front in all of the infrastructure and franchised dealerships out then they would have made a personal business decision and it would only be fair that they would be bound to the franchise laws to protect the businesses to with which they made an agreement. But they should absolutely not be forced to franchise if that is not their business model. To make the argument that they should do so because there exists franchise laws to protect in this case a not yet existing franchise is fallacious logic.
        Grendal
        • 9 Months Ago
        @SloopJohnB
        Instead of trying to prevent Tesla from doing what they are doing they should compromise and allow Tesla a waiver for a few years.
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