Cadillac might have its best product mix in recent history, and GM's luxury brand is looking to expand. In fact, it might even be making a trip Down Under, at least according to the company's global marketing chief.

Uwe Ellinghaus spoke with Australian site Car Advice at the Geneva Motor Show and said the brand could be quite successful there. "[The] goodwill that the Cadillac brand has is such a good starting base that once we get proper volume commitment and a dealer network behind it we can easily flourish," he said, though he warned that the plans are still in their earliest stages and years away. First, Cadillac will expand in markets with the highest possible sales, like China and Russia.

Ellinghaus said that the most likely models for Oz would be the SRX, Escalade and CTS; the latter would probably act as a replacement for the Holden Commodore. GM's Australian arm is ending local production in 2017, and there have been many rumors about what is happening to the big sedan. However, Ellinghaus admits exporting cars from the US to Australia is going to mean higher prices. In addition to the expense, Cadillac doesn't currently build any right-hand-drive models. It would likely take until the end of the decade before the Aussie models could be ready.

This isn't the first time the brand tried to break into Australia. Cadillac nearly went on sale there around early 2009 but was cancelled at the very last moment, with only a few cars having made it to the land of Oz.


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    • 1 Second Ago
  • 21 Comments
      Brodz
      • 9 Months Ago
      So.... large four door sedans with RWD aren't selling. GM cancel the one made here, and decide to send some that they make? New GM is old GM. Just send us the Camaro and Corvette thanks.
      Ae Neuman
      • 9 Months Ago
      As long as Commodores and Falcons are available these won't stand a chance. The local big cars out-do the Caddies in every department
        to your email L
        • 9 Months Ago
        @Ae Neuman
        Indeed. I don't get it-they had a great platform with the Holden Caprice, and they end production, but they only get it in the US as a PPV and components of it in the Camaro, SS or US Cadillac.........and then they wanna bring it back where it originated.............I say huh?????
        jtav2002
        • 9 Months Ago
        @Ae Neuman
        But isn't Holden going bye bye and Falcon production being discontinued? I would hardly say that cars existing in the used market would mean a different new car won't have a chance.
      Daniel
      • 9 Months Ago
      G'day mates! Smoke a fatty, drive a Caddy.
        Quest
        • 9 Months Ago
        @Daniel
        Why did I just think about Cheech and Chong?
      Dart
      • 9 Months Ago
      Wouldn't it be cheaper in the long run to convert to left hand drive like the other 98% of the world? Then they could just adopt Euro vehicle standards and have direct imports.
        TC
        • 9 Months Ago
        @Dart
        The closest car-making country to Australia is Japan. Japan is RHD.
        aatbloke1967
        • 9 Months Ago
        @Dart
        "Wouldn't it be cheaper in the long run to convert to left hand drive like the other 98% of the world" One-third of global car production is right-hand drive. Try again.
        A Brown
        • 9 Months Ago
        @Dart
        Three European counties drive on the left. 34% of the world's population live in countries that drive on the left, including Indonesia (250k) and India (1.24bn)
      mapoftazifosho
      • 9 Months Ago
      Not sure this would work out...doesn't Australia take August off? OFF! Why aren't they like us? Oh and come look at my cool stuff! N-est pas? Wait guys...we should go back to the moon! There's keys in a Cadillac up there... Bugger!
      Quest
      • 9 Months Ago
      Even if RHD they'd need a strong price advantage and even then... With Holden now all but a name GM has now home team advantage, all its Brands are competing as imports against imports. Fact is even in North America take away the trucks and GM ain't doing very good - below 10% market share with cars in the US. They've lost the Canadian market - in danger of slipping to 4th - and Mexico isn't anything to write home about. Them there be the facts ;-)
      rcavaretti
      • 9 Months Ago
      Any Australians here? If you were to ask your non-car enthusiast friends and family members, 'do you know what a Cadillac is?', what would they say? There's the answer to whether or not you could get your foot through the door.
      Avinash Machado
      • 9 Months Ago
      First they need to decide about what they will do with the Holden brand.
      lrx301
      • 9 Months Ago
      If you flooded Australia with Caddys, then Caddy might flourish in Australia.
        Quest
        • 9 Months Ago
        @lrx301
        Haha, like a Southern Australian mice infestation...
      Geoff Wookey
      • 7 Months Ago
      I still remember back 40 years or so when one was able to buy a new, Cadillac, Buick, Chevrolet or Pontiac in the showrooms here in Melbourne. Even then they weren't competing with the local brands of Holden Ford or Chrysler. It would be great to see them back here in Australia again. Anyway Holden, Ford and Toyota are going soon. The could compete with Chrysler 300,Mercedes Benz and the like. Bring em on GM some of us still appreciate fine cars.
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