Land Rover planning even more luxurious, personalized Range Rovers
Over the past several years, the Range Rover sub-brand has gone from one model to three, and the top of the line is the Range Rover L Autobiography Black pictured above. With a stretched wheelbase and first-class cabin space, the kind-of-the-hill will set you back a princely $185,000. But Land Rover reportedly has more in store.
According to LR designer Gerry McGovern in speaking to our subcontinental compatriots at Indian Autos Blog, Land Rover is planning on marketing individual customization to its most wealthy clients. The Land Rover Individual Products Division is poised to follow the lead set by that other British luxury automaker represented by the initials RR in allowing those with the means to customize every aspect of their vehicle.
The overwhelming majority of Rolls-Royce buyers reportedly opt for some level of personalization, and Land Rover seems intent on cashing in on that market as well. Whether sister-brand Jaguar follows suit will likely depend on how its off-road compatriot fares in this department.
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