Maserati is on a roll. The new Ghibli and Quattroporte have been huge successes, and it unveiled the gorgeous Alfieri concept (pictured above) at the 2014 Geneva Motor Show. The next step for the brand is getting the Levante crossover into production.

"We are getting Mirafiori ready for production [of the Levante]. The first bodies are expected for 2015," said Fiat CEO Sergio Marchionne to Reuters in Geneva. He also said that there isn't much keeping the Alfieri off the streets. "The platforms and motors are there. Technically, production could start in 24-28 months," he said. However, Marchionne refused to say whether the company would actually give the concept a green light to be built.

Fiat hopes to be profitable again by 2016, and while its acquisition of Chrysler is certainly going to help, rejuvenating Alfa Romeo and Maserati are also a major part of the plan. In 2013, the Italian luxury brand saw sales more than double to 15,400 vehicles. Maser is still far away from its goal of selling 50,000 units by 2015, but it's quite a start. Fiat bought Maserati in 1993, but business went through a decade or more of doldrums and falling sales. It appears that the century-old brand is finally finding a path forward with some gorgeous new cars.


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  • 18 Comments
      Ryan Andrew Martin
      • 9 Months Ago
      That looks fantastic.
      c_horvath
      • 9 Months Ago
      Very nice design, but those headlights need tweaking.
      wafflesnfalafel
      • 9 Months Ago
      That is beautiful. The new Ghibli doesn't really do much for me but this is very nice. I hope Marchionne is successful.
      bleexeo
      • 9 Months Ago
      "He also said that there isn't much keeping the Alfieri off the streets." Then put it on the streets!
      Teleny411
      • 9 Months Ago
      The Alfieri is pretty, but they will need to undercut Jag with similar performance. That market is thick right now.
      Jeff Gilleran
      • 9 Months Ago
      Very sexy car. :)
      ffelix422
      • 9 Months Ago
      WOW! But it would destroy Ferrari California sales.
      _I_I_II_I_I_
      • 9 Months Ago
      that is one sweet Corvette
        bluekurgan
        • 9 Months Ago
        @_I_I_II_I_I_
        which one, this, the xerox-copy from the F12 Berlinetta? Naah... http://wot.motortrend.com/head-2-head-video-ferrari-f12-corvette-stingray-porsche-911-c4s-410099.html/chevrolet-corvette-porsche-911-carrera-4s-ferrari-f12-berlinetta-front-three-quarter-turn1/#
      INCREDIBLE BOB
      • 9 Months Ago
      They should be more worried about fxxking up Dodge with the "Corolla Look" Dart And will the new Chrysler 200 look American enough to sell with a Chrysler badge? And does the Jeep Renegade look too much like a toy -- too small? I am not sure that they are "getting" the American customer
      J.A. Smith
      • 9 Months Ago
      That Alfieri looks amazing, but the Levante is ugly as sin. Looks like a Porsche Cayenne. I don't doubt it drives well, but you'd have to be insane to walk into a Maserati dealership and come out with that thing, when you could've had an actual Maserati. If you really want a luxury SUV, buy a Range Rover. On a side note, I hope Cadillac puts the Elmiraj concept into production... and I'm not even a Caddy fan. But that thing is impressive. Google it if you haven't seen it.
      bonehead
      • 9 Months Ago
      If they make this it will be the first time ive found a Maserati desirable since the original Ghibli in the 70s. Its about time
      charles
      • 9 Months Ago
      My Grand Tourismo is an awesome car,And I will trade my Range Rover for the Levante
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