Subaru viral videoSubaru is getting into viral videos with two new, radically different shorts to promote the 2015 WRX STI; both are pretty entertaining. They are certainly more interesting, from an enthusiast perspective, than the company's dog-oriented advertising campaign and sponsorship of the Puppy Bowl.
The first promotes a new grindhouse-style short film that Subaru is launching, which is cheekily called The Ride of Her Life, and it previews the full deal due on March 13. While It's just a glimpse at the moment, if Subaru really leans into the cheesy, 1970s-style, then the full video could be really enjoyable.

The second video is a new take on an idea we've seen before but is still very cool. There might be some digital trickery going on in some of the "Stick bomb" shots, but the result is still exciting. Plus, the STI's Nürburgring livery is quite attractive. Scroll down to check them both out and tell us which you prefer in Comments.




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    • 1 Second Ago
  • 36 Comments
      Jasonn
      • 9 Months Ago
      Is it just me or does the stick bomb win?
      bonehead
      • 9 Months Ago
      call me when they add a hatch or a wagon. I want to throw my monies at Subaru but they just wont let me
        Gorgenapper
        • 9 Months Ago
        @bonehead
        FA20 or 2.5L version of FA20 Hatchback Then I will want one.
          bonehead
          • 9 Months Ago
          @Gorgenapper
          Seriously can Subaru just give us this LeVorg already!!!! It is a WRX wagon with a 2.0L 296hp motor. Just make the wheel wells slightly larger and its there. The front end even looks better than the WRX IMO http://www.carscoops.com/2013/12/subaru-announces-prices-and-launch.html http://lh4.ggpht.com/-670JAp8xam0/UowGbu7RV5I/AAAAAAAPFWI/fOwwwecyftk/s1600/Subaru-Levorg-Concept-7%25255B2%25255D.jpg
      The Law
      • 9 Months Ago
      How about they be more creative, and do something with that flat 6 they're sitting on.
      Vitek Bogatch
      • 9 Months Ago
      i liked it :)
      WindsWilling
      • 9 Months Ago
      If only they just put as much thought, effort, and fun into the styling of the final car itself... like, maybe, the WRX concept? Stupid Subaru.
      Albert Tubinas
      • 9 Months Ago
      It might be more enjoyable if "Ride of Her Life" included more storyline ala the BMW Drive Films
      Ae Neuman
      • 9 Months Ago
      creatively bankrupt like subarus designers.
      Ben Hayat
      • 9 Months Ago
      These ADs are not going to fool people to buy a poor designed car. Subaru needs to go back to the drawing board and fix the design. Oh wait... They already had a beautiful design... Just make it like the concept design and you own the market.
        Jasonn
        • 9 Months Ago
        @Ben Hayat
        At my dealership we have already filled all of our pre-orders for this car! Orders opened on valentines day... It took 3 weeks to fill our allocation. Now you tell me, is that a good thing for Subaru or a bad thing?
          Gorgenapper
          • 9 Months Ago
          @Jasonn
          Bad thing... because it sends the message that consumers don't give a crap about getting an improved product in 2014, and so Subaru will continue competing with itself instead of really trying to top the old model. Ringland problems aside, the ancient EJ257 could have been replaced with the FA20, or maybe a 2.5L version of the same engine in the WRX. Better fuel economy, more power, faster turbo spool, etc. Regarding the exterior...there is only a sedan version. For me its pretty simple - if I'm considering an STI, why would I not want to get a hatch? More cargo capacity, looks better, doesn't scream "boy racer". tl;dr Needs newer engine without ringland probs Hatch or no sale
      alexkoolur
      • 9 Months Ago
      Ummmm what 50 year old who wrote this headline decided to use the words "viral video". Videos may or may not go viral, you don't "make them". So stupid to report on this. Also, this has to be the UGLIEST WRX/STI ever. There are so many cool directions and concepts this car could have gone in....why those chose to make this a vanilla sneaker is beyond me.
        kaneda
        • 9 Months Ago
        @alexkoolur
        I agree it's a shame they wrapped this car in such a mundane suit. From what I hear, it's a great handling car with an incredible suspension and steering. But it's impossible to overlook the fact that Subaru didn't touch the engine, which is the heart and soul of any great performance car. How is that even possible? When planning this car, NOBODY said, "Guys, what about the power?" Still a great car, but not a leap forward at all and in a year, it will seem dated, boring and thirsty for more UMPH...Just like the BRZ.
          Jasonn
          • 9 Months Ago
          @kaneda
          Wait until next year's STI! Big under the hood stuff coming!
          Gorgenapper
          • 9 Months Ago
          @kaneda
          I'm not sure this is the best decision Subaru could have made. People who buy the 2015 STI will have the old system - presumably the EJ257 - and might be furious that the 2016 STI will have the 'new system' (whatever that is) not one year after they bought the car. When I went in to look at the 2010 STI hatchback, I saw a number of used 2008 WRXs sitting on the lot, and I was informed that people had traded them in for the 2009 model with the improvements. From Subaru's point of view, I can see that keeping the STI line unbroken allows them to show off the 'new' STI at auto shows, and doesn't make potential 2015 STI buyers get antsy and switch to another brand if there wasn't a 2015 STI available. But these buyers are essentially getting screwed. Do you know if there is a hatchback version coming? That - and the 'new system' (presumably newer engine tech and such) - would be all I need to make a strong case for the STI hatch as my next car.
          Jasonn
          • 9 Months Ago
          @kaneda
          People within subaru have hinted that the new system wasn't ready so rather than rush it out with problems, they'd do just like they did with the '08-'09 wrx.
          Gorgenapper
          • 9 Months Ago
          @kaneda
          @Jasonn Are they planning to pull a 2009 WRX?
      Andrew Meyer Frost
      • 9 Months Ago
      Is everyone at Subaru on LSD? First they screw up the WRX, now they make stupid (really stupid) videos to attempt to sell this new ugly duckling . No hatch, no deal!
        Rochester
        • 9 Months Ago
        @Andrew Meyer Frost
        Everyone needs to try LSD at least once in their life. Seriously. Even sober, the stick bomb video was awesome!
      Tony Akinremi
      • 9 Months Ago
      My thought is that a Hatchback Model will be coming but only as limited edition. To All Fans of Both Models it Never hurts to let the Powers that Be know what we want! And the Stink Bomb Video was Awesome.
        James
        • 9 Months Ago
        @Tony Akinremi
        Take a look at the regular Imprezza hatch. The rear is hideous, small taillights. No one will buy a hotted up version looking like that and Subaru has no money for a redesign. Subaru made the right decision going with the sedan version if they could only develop one.
          bonehead
          • 9 Months Ago
          @James
          Ill take a WRX with the imprezza hatch over the sedan any day. Its not a bad looking hatch at all. Could be better for sure but not bad. But even better i want the Levorg wagon
          bonehead
          • 9 Months Ago
          @James
          BTW taillight size is very easy to change
        theautojunkie
        • 9 Months Ago
        @Tony Akinremi
        ...Stick Bomb...
      bonehead
      • 9 Months Ago
      I will never get those 0:32 seconds of my life back will I?
        Armand
        • 9 Months Ago
        @bonehead
        How long did it take you to post a comment?
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