We could be in for a big push from Nissan in the manufacturing realm if Vice President of US Sales and Marketing Fred Diaz has anything to say about it. Speaking to the Automotive Press Association recently, Diaz (above) expressed a desire to build some 85 percent of the vehicles Nissan sells to Americans in the US, claiming it will happen "in the very near future." Nissan has already moved to increase exports of its US-built products, and in 2013, it built just over 76 percent of the models it sold in this market within our country's borders.

"Any issues of us taking advantage of the value of the yen, we want to dispel that," Diaz told reporters, pointing out the contentious issue of currency manipulation. There's also the obvious goal of positive PR - Americans like things made in America, and they like companies that invest in America. Diaz is quick to point out that Nissan had done just that: "While a lot of people retrenched [during the recession], instead we leaned into it and we continued investing and in fact made over $5 billion in investments, bringing a lot of production from Japan to the United States and to Mexico," Diaz said, pointing out that Nissan has helped create 8,000 jobs through its investments.

Nissan runs three factories in the US, two in Tennessee and one in Mississippi. Between the three, production is up 22 percent, while the overall exports from the facilities have increased by 100,000 units, Diaz told reporters.

Still, there's reason to believe that Nissan's goal of sourcing 85 percent of the cars it sells in the US from the US is going to be tough to attain, according to The Detroit News. "We see them forecast for 1.15 million in 2014, which is slightly up from 2013. But we see them flat throughout the rest of the decade," Stephanie Brinley of IHS Automotive told the newspaper. "Compared to some of the other companies, there's not as many new additive products coming."


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  • 18 Comments
      zoom_zoom_zoom
      • 9 Months Ago
      Hertz, Avis, and Budget rejoice.
        chanonissan
        • 9 Months Ago
        @zoom_zoom_zoom
        hertz, avis and budget rejoice, nissan makes more money and dance all the way to the bank, that the point they are made for, to SELL.
        RM
        • 9 Months Ago
        @zoom_zoom_zoom
        Bro what is your problem? Nissan beefed up their fleet sales last year. This year not so much. Guess what moron? Mazda was at 46% fleet a few years ago. Toyota went through it. All the domestics dump into fleet sales too. Who cares? Are you that jealous that Nissan sales are destroying your doom doom doom brand?
        Eskimo
        • 9 Months Ago
        @zoom_zoom_zoom
        Nissan is MORE American than APPLE that builds all its phones in CHINA. All Nissan has to do with make the Eau Rouge on par with the GTR and price it starting at $52k and ALL is forgiven.
          lne937s
          • 9 Months Ago
          @Eskimo
          I am not sure why you are getting downvoted to such an extent, unless most of your comments are inflamatory. Apple is a company that doesn't own a single factory and outsources their production. Hon Hai Precision Industries/Foxconn makes most of their products in China. They have also contracted through Asus to build their laptops... The hardware and product engineering of Apple is almost all foreign. Only the software, retail and design have a significant US presence.
      gr8scotny
      • 9 Months Ago
      So I have to build the final 15% of my vehicle? How can they sell vehicles that are only 85% made? WTH?
        Gorgenapper
        • 9 Months Ago
        @gr8scotny
        Wheels optional. You have to make the wheels yourself.
        GR
        • 9 Months Ago
        @gr8scotny
        "Steering wheels are overrated. You don't need them." -Carlos Ghosn.
      truewhiteboy
      • 9 Months Ago
      Further complicating "Buy American"
      Hek!
      • 9 Months Ago
      So who's gonna build the other 15%? Nice headline.
      Rochester
      • 9 Months Ago
      What about INFINITI?
      Oscar
      • 9 Months Ago
      "Nissan runs three factories in the US, two in Tennessee and one in Mississippi." All three in the South, none represented by the UAW. Coincidence? I think not.
      sinistro79
      • 9 Months Ago
      So is Nissan more American than American brands now???
      • 9 Months Ago
      [blocked]
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