Mazda's US sales are down a little bit but the company's fuel economy is almost assuredly up. That's because its fuel-saving Skyactiv drivetrain technology is essentially taking over US vehicles sales. To the tune of about five out of every six vehicles sold, at least.

While the Japanese automaker's US sales in February fell 2.4 percent from a year earlier, Skyactiv accounted for 83 percent of its sales last month. Most notably, Mazda6 sales jumped 46 percent from a year earlier, while Mazda CX-5 sales were up 72 percent. The company also celebrated the opening of its factory in Salamanca, Mexico, where it will make models such as the Mazda2 and Mazda3.

The company is not resting on its fuel-economy laurels either, apparently. In January, it was reported the company is hard at work on its next-generation Skyactiv technology, which will boost fuel efficiency by as much as 30 percent by using diesel-like high compression. As it is, Mazda had the highest fleetwide fuel economy of any major automaker in the US for the 2013 model year with a 27.5 mile per gallon average, according to the Environmental Protection Agency (EPA). Honda came in second with 27 mpg. Check out Mazda's press release below.
Show full PR text
MAZDA SKYACTIV® TECHNOLOGY SETS RECORDS IN FEBRUARY

- Mazda Celebrates Grand Opening of All-New Production Facility in Salamanca, Mexico -

IRVINE, Calif., March 3, 2014 /PRNewswire/ -- Mazda North American Operations (MNAO) today reported February U.S. sales of 24,431 vehicles, representing a decrease of 2.4 percent versus last year. Year-to-date sales through February are down 6.7 percent versus last year, with 43,155 vehicles sold.

Key February sales notes:

Mazda's SKYACTIV® TECHNOLOGY accounted for 83.2 percent of all vehicle sales during the month of February. This is the largest percentage of Mazdas equipped with SKYACTIV TECHNOLOGY sold in one month, and second-best month of total volume ever with 20,245 vehicles sold.

Mazda6 experienced its second-best February since 2008 with 3,945 vehicles sold, representing an increase of 46.0 percent, year-over-year (YOY).
February 2014 was CX-5's best month ever with 9,353 vehicles sold, good for an increase of 71.6 percent, YOY.

February was one of the most historic months for Mazda as it celebrated the grand opening of its all-new engine and vehicle assembly plant in Salamanca, Mexico. With a total capacity of 230,000 units, once in full production by March of 2016, Mazda de Mexico Vehicle Operations (MMVO) will employ approximately 4,500 people and produce Mazda2, Mazda3 and a Toyota B-car to be announced at a later date. Production from this facility will be distributed to North, Central and South America and parts of Europe.

Mazda Motor de Mexico (MMdM) reported February sales of 2,494 vehicles, up 10.0 percent versus February of last year.

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through more than 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 12 Comments
      danfred311
      • 9 Months Ago
      You can write skyactiv on a ford F150 because it's a complete bs term. It's not green in the slightest. It was top of the line BS when they announced it a couple of years ago. And it's a disgrace that ABG dignifies it with any attention.
        jack smith
        • 9 Months Ago
        @danfred311
        Skyactiv is a term to denote Mazda's super high compression engines paired with GDI fuel delivery, and an ECU and transmission tuned for best MPGs. The average Mazda Skyactic engine runs at a compression ratio of 14.5:1. Show me a Ford F150 that does that.
        Schwy
        • 9 Months Ago
        @danfred311
        A multi-million dollar investment into technology that puts it at the top of the market in fleet economy all while keeping a sporty image with improved handling and a driver first mentality and you call it a disgrace. You can't be much of car enthusiast as much as you are a troll on the internet. How do you feel about Ford Ecoboost? Slapping a turbo on a car to artificially bloat highway numbers and trying to call that "green" technology?
        navinindardeo726
        • 9 Months Ago
        @danfred311
        Why do people write about thing they have no experience in. If you're unsure google the damn thing instead of writing BS. If its BSs why is mazda the more fuel efficient brand for the past 2 years despite not having one electric or hybrid vehicle.
      wthreebears
      • 9 Months Ago
      Well, Pete when you choose to compete in the market directly against Toyota, Honda,Nissan, and Volkswagen it ain't gonna be easy, skyactive tech or not. I love the new Mazda 6 & 3, but with the continual discussions of how bad they need a big partner for parts, cash etc that are in almost every auto magazine, I have not and probably will not buy one this year, it will probably be a Nissan or Honda. I own two Toyotas now and they have have been great cars but has everyone else has them too. Three Bears
      rolanie3
      • 9 Months Ago
      2.5L Skyactiv in the Mazda3 is a hoot! Plenty of low end torque, and revs quickly when you need it. Haven't even broken it in yet so we'll see what it's like after a few hundred miles on the interstate! :D
      Kevin Gregerson
      • 9 Months Ago
      After driving the other tech and the new skyactive you really won't settle for a car without it. The Skyactive is solid technology and fun to drive. It's got better low end grunt than most vehicles I've driven do. I agree wholeheartedly with the Mazda5 comments. Skyactive if they can make it happen is the appropriate technology for that segment of the market which is missing the niche high mpg van.
      icemilkcoffee
      • 9 Months Ago
      They need to put the SkyActiv engine in the Mazda5 minivan. A 30mpg minivan would be awesome.
      Bryan Lund
      • 9 Months Ago
      Skyactive technology in the new 2 'Hazumi' will be awesome. I'm gonna be all over that when they get here in late 2014. That car is so small and so light that these engines will pop them up and out so well it's gonna be a ball! 5-speed stick or 6-speed stick? Dunno.
      SteveG
      • 9 Months Ago
      This is why we need ULS gasoline.
      • 9 Months Ago
      I bought a brand new mazda6s in 2003, first year, and loved it. Still in the family too and never had a major problem. I even used it for track days because the handling was so good. They make good cars that are fun to drive. Im surprised more people don't buy them.
        Bazinga
        • 9 Months Ago
        One word "advertising" They dump more money into actually designing and making their cars good cars then they do advertising like the other major manufacturers.