Land Rover is acting like it has something very big up its sleeve. Its Discovery, known as the LR4 on our shores, is celebrating its 25th birthday, and at the Geneva Motor Show, LR announced that "Discovery will become a family of vehicles from 2015."

What exactly this means remains something of a mystery, but it likely is linked to the off-road brand's plan to separate its vehicles into three categories – Luxury for the Range Rover models, Dual Purpose for the Defender and Leisure for the LR4/Discovery and LR2/Freelander. It is priming the pump for the new models with a teaser video, a line drawing of its silhouette and a video celebrating the model's 25-year history. Scroll down to check them out.




I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 11 Comments
      NG22
      • 9 Months Ago
      I cannot express how much I love the unreliable 90s Discos. The proportions of the silhouette for the next-gen are brilliant. I really hope they bring real character back to the Discovery. It lost some of its charisma as it grew more bloated. Land Rover seems to be attacking the global SUV market with noteworthy data about the three types of SUVs people buy. Execution will be key, but it's a smart strategy. I feel like Jeep has the leisure category covered. I'd like to see them invest more in dual purpose vehicles. The Wrangler is great, but there are so many configurations and trim possibilities that they're not capitalizing on. For instance, producing more luxurious and aggressive versions of the Wrangler would be a major profit-generator, as there are already rich people who like the Wrangler's look but don't go off road. Finally, Jeep should expand its luxury lineup. As I see it, the Grand Cherokee straddles leisure and luxury--like the Disco, the Touareg, and the XC90. Jeep wants a Grand Wagoneer, but size is not always equal to luxury. There's room for Jeep to launch a whole line of luxury SUVs. I know Jeep already beats Land Rover in sales (now), but they shouldn't just sell more. They should also be more. I love LRs, but as an American, I want to see Jeep recognized as the oldest off-roaders brand in the world, and as the most prestigious. Jeep's lineup has been great for sales, but not so great for their brand image.
        Fountainracing42
        • 9 Months Ago
        @NG22
        Jeep is the oldest. There were no Rovers in WW2. In fact the Queen of England rode in a Jeep while she was in Africa.
      foxtrot685
      • 9 Months Ago
      I want them to bring back the names. There was nothing wrong with "Discovery," and its certainly better than LR3-LR4. It should have been Discovery, Discovery II, Discovery III, Discovery IV all along.
      Brent
      • 9 Months Ago
      Hope they bring back the Discovery name. All these acronyms are boring. Defender. Discovery. Range Rover. Their classics.
      eye.surgeon
      • 9 Months Ago
      I have a 2011 LR4 and it's been very reliable.
      ken
      • 9 Months Ago
      Gasoline LR4 can't be a true offroader because there is no way you can drive from your suburban home to real wilderness in a single tank of gas, unless you already live in remote part of earth. And if you live in remote part of earth, you can't store enough fuel to feed it for daily use.
        Rukh
        • 9 Months Ago
        @ken
        This is seriously one of the most ignorant, retarded things I have ever read online. Congratulations to you, you've really lowered the bar.
      The Law
      • 9 Months Ago
      Most unreliable vehicle I ever owned.
      Jonathan
      • 9 Months Ago
      I like this idea. The "Land Rover" name makes them seem to flashy. I like they're separating them. Range Rover line, Discover line, etc. They kind of have no choice to bring back the Discovery name because they named the new LR3 the LR4, which would mean the name of the new LR2 would be... I think you see the issue. Of course, I never liked the "Freelander" name anyway.
      CACressida
      • 9 Months Ago
      I never liked the Range Rover, the Discovery on the other hand is the one I'd buy from LandRover. I love their no flash nonsense and get down and dirty looks. It's just too bad they're a bit of a menace to keep alive.