Land Rover is acting like it has something very big up its sleeve. Its Discovery, known as the LR4 on our shores, is celebrating its 25th birthday, and at the Geneva Motor Show, LR announced that "Discovery will become a family of vehicles from 2015."

What exactly this means remains something of a mystery, but it likely is linked to the off-road brand's plan to separate its vehicles into three categories – Luxury for the Range Rover models, Dual Purpose for the Defender and Leisure for the LR4/Discovery and LR2/Freelander. It is priming the pump for the new models with a teaser video, a line drawing of its silhouette and a video celebrating the model's 25-year history. Scroll down to check them out.

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  • 2016 Land Rover LR4
    MSRP: $50,400 - $50,400
    2015 Land Rover LR4
    MSRP: $50,400 - $50,400
    2014 Land Rover LR4
    MSRP: $49,700 - $49,700
    2013 Land Rover LR4
    MSRP: $49,100 - $49,100
    2012 Land Rover LR4
    MSRP: $48,900 - $48,900
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