The Peugeot 308 SW may not exactly stand out against the backdrop of tuner specials and concept cars here at the Geneva Motor Show, but with the action winding down we can already say that it is one of the most relevant for European buyers.

Peugeot's 308 was just named European Car of the Year earlier this week, so it appears that the French brand is doing more than a little bit right with the model. The 308 SW, meanwhile, presents a small estate version of the formula, offering the kind of reasonable economy, flexible space and relatively inexpensive price point that Euro buyers seem to find so attractive.

As we reported last month, the 308 SW drops some 308 pounds (140 kilograms) versus the outgoing version, and can be had with efficient gas- and diesel-powered engines. The 1.2-liter engine is good for about 129 horsepower and 170 pound-feet of torque, while the larger 1.6 brings with it 154 hp and 177 lb-ft. Six-speed manual transmissions are on offer across the board (we don't see any mention of an automatic in Peugeot's rather terse press materials below).
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NEW PEUGEOT 308 SW – COMBINING THE QUALITIES OF NEW PEUGEOT 308 CONCENTRATED IN A SLEEK AND SPACIOUS ESTATE

- Style with substance – the New 308 SW has the capability to enhance expectations
- New Euro 6 engines place the SW's performance at the leading-edge of the segment
- The PEUGEOT brand continues its upmarket strategy


As the New 308 hatchback goes on sale in the UK, PEUGEOT expands its medium-car range with a new silhouette. Like the hatchback, the new Peugeot 308 SW has been completely redesigned, bringing with it class-leading levels of competitiveness.

PEUGEOT designers have styled a capacious and dynamic estate car with an attractive stance that is sleek and sporty (length 4.58m and height 1.47m). Its generous dimensions comfortably exceed the expectations and requirements of customers in this sector, providing ample volume, roominess, versatility and practicality.

With a volume of 610dm3 (VDA 210 standard), the boot capacity of the new PEUGEOT 308 SW is class-leading for the segment. With stylish and clean lines, it provides a very practical and clutter-free purpose-designed space. Its modularity is achieved with unparalleled simplicity (seats are folded with a single action from inside the boot) and effectiveness (perfectly flat floor). Its quality finish is worthy of the next category up.

Like the hatchback, the New Peugeot 308 SW benefits from utilizing the 'Efficient Modular Platform' (EMP2), optimising weight-savings and providing enhanced dynamic efficiency. In total, the new PEUGEOT 308 SW is 140kg lighter than its predecessor and this greatly enhances the overall driving experience and places it strongly against other competitor estate cars.

Available at launch, the Euro 6 petrol and diesel engines guarantee outstanding performance. A new BlueHDi version emits just 85g/km of CO2, setting a new benchmark in the segment.

Inside, the PEUGEOT i-Cockpit is modern, sleek and innovative, providing its driver and passengers with a clean and clear interior environment with new driving sensations.

Built with high quality materials and to exacting build standards the new PEUGEOT 308 SW features a high level of attention-to-detail, with the specific aim of placing the car among the best, confirming the Marque's movement upmarket.

Produced in Sochaux, France, the New PEUGEOT 308 SW will be equipped with powertrain units from the Trémery and Douvrin sites.

The New PEUGEOT 308 SW has its world premiere at the Geneva Motor Show in March 2014, and will go on sale across Europe in the Spring.


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  • 22 Comments
      lpattis
      • 9 Months Ago
      I'm both a wagon and minivan guy. I need the minivan for hauling PA/concert gear & touring, and can also utilize a good wagon for the same...but on a smaller scale. I have a '05 AWD Sienna and a '12 Volvo XC70 T6 Polestar. I lamented when Subaru dropped the Legacy wagon, and the XC70 is very much a a compromise for me...I would have preferred an AWD V70 (or Legacy wagon), but that's no longer available in the US. This looks like a very nice wagon, and I wish this kind of thing were indeed available here. SUV/CUVs give worse gas mileage, worse handling, and no-better-than-the-same cargo capacity...and less cargo space, in some cases.
      Storm Invictus
      • 9 Months Ago
      I just picked up a '13 Sonic LT six speed turbo hatch because it was the best compromise of mileage/fun while still being able to haul some things occasionally. If GM would bring over the Cruze wagon and offer it with the diesel and the six speed manual, I'd trade my Sonic in faster than you can say 'diesel wagon'.
      SpikedLemon
      • 9 Months Ago
      This Pug might might not be edgy but it's a nice looking car (and it's the right color). I'll take the 1.2L engine; 170ftlbs should be more than enough to keep me rolling with traffic.
      Dominik
      • 9 Months Ago
      great car, but this one looks even more similar to the golf mk7 than the hatch.... like the back is almost identical.
        Lachmund
        • 9 Months Ago
        @Dominik
        i really like they went back to that more restraint a bit conservative approach. the last years' peugeots were prestty overstyled.
          thequebecerinfrance
          • 9 Months Ago
          @Lachmund
          Actually it looks boring now compared to the previous model. Americans will like it better because they usually prefer more subdued designs. Although the newer generations of cars sold in NA are much better looking then before.
      David
      • 9 Months Ago
      Peugeot would be wise to sell the 308 via Mitsubishi's network, in North America. Hint, hint.
      Andre Neves
      • 9 Months Ago
      Don't get me wrong, I love wagons but that thing looks like a hideous minivan minus the sliding side doors. That "hunchback" roofline. Ick!
      Dwayne Maxfield
      • 9 Months Ago
      Give me one in white, I'm digging it! Less crossovers, more wagons in the US!
      pickles
      • 9 Months Ago
      Wagons rule. Always. Sedans- I just don't get at all. Why would you want less ability in the same footprint. SUVs- the high visibility is inarguably appealing in most situations till you really want to steer for fun. All that said, this Pug needs a grill replacement stat. It's the most boring grille ever. Looks like one of those neutered cars that show up in insurance ads. French style is typically a little more inspired.
      to your email L
      • 9 Months Ago
      I rented the current one in the UK, it was a TDi w/a DCAM tranmission. Nice car. French cars finally got rid of their weird controls. And accelerations was such that you hardly would have know it was a diesel. And yes like others commented, bring wagons back to the US, like the Mondeo (nee Fusion) wagon.
      BillGeiss
      • 9 Months Ago
      I still drive a Peugeot '92 405 DL SportWagon which has more usable storage space than a hulking Ford Explorer. I fit furniture in my Pug that wouldn't fit in an Explorer. It has a modern 4 cylinder engine (1.9 L), ABS brakes, better seats than Japanese and American cars and was designed by Pinanfarina who shapes Ferraris. MIleage on the highway is still 30 MPG despite 160K miles on the ODO. Closest car available today would be a Passat or Volvo Wagon -- nothing from the US or Japanese companies.-- but with poorer gas mileage. Probably will end up eventually with a Passat TDI wagon.
      Zoom
      • 9 Months Ago
      Looks like the jetta
      eloist
      • 9 Months Ago
      This looks strangely familiar to what I drive to work every day: http://flic.kr/p/kyE9CX
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