One of the common defenses of the Chevrolet Corvette when it's compared against its European and Japanese competitors is that the price makes the 'Vette a bargain for its neck-snapping performance. That equation is changing, slightly. While it still undercuts many rivals, Chevrolet is raising the cost of its halo model due to high demand.

Prices for the 2014 Corvette have risen by $2,000 for both the coupe and convertible. The Z51 package is now a $4,000 option, an increase of $1,200. With the $995 destination charge, a base Corvette Stingray now runs buyers $53,995, and the drop top is now $58,995. The new pricing went into effect on March 1, but buyers who already have orders in place are not affected. According to Corvette Blogger, some dealers are also not marking up cars built before March that are on their lots.

"The reason for the increase is simply that customer demand for the Stingray, and especially the Z51 package, have exceeded our initial expectations. As such we wanted adjust pricing in line with demand," said Monte Doran, Chevy's PR specialist for the Corvette and Camaro.

It's great for the company that demand is so high, but it is too bad for customers that a higher price is being passed on to them. Still, if you are already in the market for a 'Vette and want a deal, find a dealer with a few left on the lot.

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    • 1 Second Ago
      • 9 Months Ago
      So if they find people willing to pay more is that so bad? It's still an amazing performance bargain. Look at the GTR. It's price has nearly doubled over the years.
      Nick Allain
      • 9 Months Ago
      Disappointing but not overly unexpected. Though it makes the launch pricing feel a bit disingenuous.
        Phil B
        • 9 Months Ago
        @Nick Allain
        Yeah, now I have to go and forget about that $2800 figure for the Z51 package that I'd permanently seared into my memory banks...
      • 9 Months Ago
      I'm disappointed, but aren't (or weren't) their orders backed up for months at one time? The demand is strong. Oh well. I guess nipping at the heels of an F12 Berlinetta on a race track can raise any car's premium. At least it's not an $8k-a-year increase like the GT-R.
      • 9 Months Ago
      The c7 is hot now but consider that the c6 sales were a measly 14000 last model year(according to Car and Driver) the bloom will soon be off the c7 rose and it will just be an ordinarily corvette. GM must make hay while the sun shines on the c7.
      • 9 Months Ago
      The only time a price increase like this *doesn't* make sense is back in the late 90s when Ford raised the prices on the Taurus line "to remain competitive with the Camry and Accord." That was just plain dumb. I have no idea what they were thinking. This. This makes sense. This is a (somewhat) low-volume premium car with high demand. Of course you're going to bump the price - it's basic economics. Hugo Chavez must be spinning in his septic tank at the thought of GM not lowering prices on these things. The market speaks.
      • 9 Months Ago
      Still a great bargain.
      • 9 Months Ago
      William Van Epps
      • 9 Months Ago
      I am glad I picked up my Z51 last week. Lucked out and found the exact one I wanted on a lot at MSRP. The dealer had it listed wrong online which was why I was able to snag it. Laguna blue 7 speed manual Z51 performance exhaust magnetic ride control LT2 black rims clear top carbon splash at MSRP before the price increase.
      • 9 Months Ago
      I know they're a business and this is how they operate, but it doesn't mean anyone has to like it. Especially when they're basically telling you that they're raising prices just because they can. It's still just as much of a performance bargain when you look at its competitors, but $3200 extra for the one that you want is significant. It will be a while before I can afford one either way.
      • 9 Months Ago
      This is basic Economics 101 and should surprise no one. Why does Porsche charge $800 for embroidery on their seats? Because they can. This 4% increase is modest, in my opinion.
      • 9 Months Ago
      I wouldn't want this donkey cart at any price.
      • 9 Months Ago
      When I saw the title I got a little agita. But when I read the details I relaxed. Still the best value for performance going. They were practically giving away the Z51 package before.
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