Every year the students at the Istituto Europeo di Design (IED) in Turin work up something new to unveil at the Geneva Motor Show. It's usually a concept for an Italian automaker (like the Alfa Romeo Gloria, the Cisitalia 202 E or the Abarth ScorpION) or at least something European (like the concepts they worked up with McLaren or the ones they did for Aston Martin). But this time they've wandered a little farther from home in designing a sports car for Hyundai.

It's called the PassoCorto – Italian for "short wheelbase" – and it was designed in collaboration between the grad students in the Master in Transportation Design program (under the supervision of Pininfarina design Luca Borgogno) and the Hyundai's European design center.

The design (theoretically) calls for a 1.6-liter twin-turbo four, mounted amidships and driving 266 horsepower to the rear wheels. It looks pretty promising, and if Hyundai were ever keen on taking on the likes of the Alfa Romeo 4C and Porsche Cayman, this strikes us as a damn good place to start.
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PassoCorto: a two-seater sports car at Geneva Motor Show

The concept car realized by the Master in Transportation Design in collaboration with the Hyundai Design Center Europe will be revealed in world preview.

PassoCorto, the tenth full scale model created by Istituto Europeo di Design of Turin, is a sports car, extremely compact in size. Designed by the Master in Transportation Design – work experience IED Turin – a.y. 2012/13 in collaboration with Hyundai, it will be revealed in world preview at the 84th International Geneva Motor Show (press conference: 4th March 2014 at 4 p.m. – hall 5, stand 5041).

The Korean car manufacturer gave to the Institute a design brief with its target potential customers being young people, who are always connected, those of 2.0, known as generation Y. This very target market also includes the students on the Master's asked by Hyundai to draw and design the car that would be top of their list for buying and driving.

It is time of PassoCorto, created in a year – 2014 – that, in addition to the tenth full scale model, will also see the Institute celebrate 20 years of the Transportation Design course and 25 years of activity in the region.

PassoCorto is the work of sixteen students on the Master's course coordinated by Luca Borgogno, Lead Designer Pininfarina. The concept is the result of a process marked by various assessment stages, simulating a real working situation. All the students submitted their own proposal; the two that were best able to respond to the initial brief were selected and "merged" together into the final version which combines approximately 70 of the other. The entire class in fact created a core working team in order to create a well-integrated model of the two final versions in line with the concepts expressed by the scale models, completing as a group the full scale concept.

The Istituto Europeo di Design would like to thank Hyundai Design Center Europe for the fruitful collaboration that is taken forward so passionately.


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  • 15 Comments
      bleexeo
      • 9 Months Ago
      The unfortunately named company, IED.
      United
      • 9 Months Ago
      It does look like a 'student' project. Nothing less, nothing more. Zzzz... I see no clear Hyundai identity here.
      Henry Z. Floyd
      • 9 Months Ago
      It's very nice looking, but it's strange to call it a Hyundai. What exactly makes it a Hyundai except for the badge on the front? It doesn't appear to have any Hyundai styling elements, or in fact anything related to the company whatsoever. Did Hyundai just give them money to build it, or what?
      haleff3
      • 9 Months Ago
      Front is okay but once u get to the fast back rear end it's all disaster.
      bonehead
      • 9 Months Ago
      haha check it out from this angle. Its daffy duck with lipstick. #cannotbeunseen http://www.autoblog.com/photos/ied-torino-passocorto-geneva-2014/#photo-2469424/
      Dani Calinescu
      • 9 Months Ago
      citroen gt is that you?
      MilesDog5150
      • 9 Months Ago
      blind spot... much?
      DKY
      • 9 Months Ago
      Nothing about this says Hyundai except for the badges. But then again, they don't really have a carry over design element for the brand, which is why all their cars can look so drastically different. If they build it, we will come.
      GerMer
      • 9 Months Ago
      The front and side profile looks OK, but the back...LOOKS LIKE A DUCK!!!
      bootsnchaps60
      • 9 Months Ago
      The problem with all these wanna be race cars is thyat they'll be equally managled in a match up with an Excursion or a Suburban.
      Justin
      • 9 Months Ago
      SIGH, if only.
      raptorl3
      • 9 Months Ago
      As a kid I'm pretty sure I had a Hot Wheels car that looked *exactly* like this. I want one.
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