Alongside the auto show debut of the new Citroën C4 Cactus, the French marque also rolled out this, the C4 Cactus Adventure Concept. Not surprisingly, the C4 doesn't belie itself as an off-road vehicle. With the Adventure Concept, Citroën is looking to change that.

Finished with an interesting, camo-like paint scheme that reacted to the black lights of the Citroën stand, the Adventure Concept is outfitted with knobbly BF Goodrich Mud-Terrain T/A tires and off-road-ready black wheels. The new rubber should be good for some extra grip when the going gets tough, although we're betting they'd take a nice chunk out of the C4 Cactus' 91.1-Euro-mpg fuel rating.

Brush bars have been fitted both front and rear to provide some protection from the C4 Cactus' overhangs. The other change is the roof rack and cargo box on the ultra-efficient CUV's roof, which can also act as a mounting point for GoPro cameras. That cargo box is home to a pair of auxiliary lights, allowing the Adventure to handle light trail duty whether the sun is up or down. The hood also features a mounting point on the passenger's side for the handy video recorder.

Take a look up top for our live gallery of the Citroën C4 Cactus Adventure Concept from the floor of the Geneva Motor Show.

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    • 1 Second Ago
      • 9 Months Ago
      You know, I really like this thing. The worst thing an automaker can do is build the same 'safe' thing over and over. Kudos to Citroen for trying something exciting.
      • 9 Months Ago
      When you read, it actually says C4 Cactus Aventure. But I agree reading is hard.
      • 9 Months Ago
      Way to rip off the 2014 Jeep Cherokee with that headlight layout.
        • 9 Months Ago
        Too bad Citroën was the one which started this trend with the 2013 Citroën C4 Picasso.