Case in point the um, 'new' 2014 Morgan Plus 4. It's been in production since 1950, giving it an impossibly long 64-year lifespan so far, and it's not likely to be replaced any time soon. So to keep it slightly less adrift of the times, Morgan has given it a more powerful 2.0-liter four-cylinder engine sourced (as it was before) from Ford that helps make it, along with the rest of the Morgan lineup, fully compliant with Euro 6 emissions standards. It's also got a new dashboard and instruments and a spruced-up cabin.
Buyers will be able to choose between the two-seat version pictured here or the four-seater, not to mention the Aero Coupe, Aero Supersports, Plus 8, Roadster, 4/4 and of course the updated 3 Wheeler – each of them fully customizable and made to order according to the buyer's tastes and requirements. Just so long as stepping into the 21st century isn't among them.
2014 PRESS RELEASE
Morgan, the world's oldest privately owned car manufacturer, continues to offer the most personalised service in the automotive industry.
With an annual production of around 1000 vehicles, undertaken by a team of skilled and dedicated craftsmen and women, each Morgan car is hand built to exacting standards using a combination of luxury materials and technology, married by fine British craftsmanship.
Significant production improvements enable all 2014 Morgan vehicles to benefit from longer warranty periods. Morgan is also proud to announce that for 2014 all cars are now Euro 6 compliant.
Morgan has recently strengthened its management team, and internal promotions have improved key strategic areas including Supply Chain, Production and Marketing.
Complementing this internal reinforcement is a bolder external view of this famous brand. The appeals of a Morgan lifestyle are now more apparent than ever with many exciting collaborations in 2014. Morgan is working closely with leading fashion houses, bespoke watch makers and luxury product manufacturers - all broadcast on increasingly popular social media feeds and a revolutionary new 3 Wheeler website.
Every customer is treated individually, and is encouraged to visit the world famous Pickersleigh road production line. Here every last detail of their Morgan is tailored to suit an exacting specification and each stage of the build can be witnessed personally. The well located global network of Dealers is highly trained should a customer choose not to visit the factory. With a virtually infinite list of paint, leather, wood, fabric and options, it is guaranteed that just like their owners, no two Morgan's are ever alike.
MORGAN 3 WHEELER (NEW 2014 MODEL)
The original Morgan three wheeler is a vehicle of great historical value. First introduced in 1909, and produced until 1952, it was one of the first motorised forms of transport providing economical motoring to the masses. Completely re-engineered after 60 years, the modern 3 Wheeler was launched at Geneva in 2011 and has since met with critical acclaim from the motoring press, earning 5* reviews across the world. With over 1000 vehicles sold, in 2014 Morgan has decided to reimagine this car with an extensive list of substantial improvements. These include a stiffer chassis to improve handling, revised steering geometry for increased high speed stability, more efficient cooling for urban driving conditions, improvements to the drive line to improve driver and passenger comfort, and new aesthetic options.
The Morgan 4/4 holds a world record for the longest running series production car. Introduced in 1936, it has undergone many changes during the past 78 years, but remains as instantly recognisable as it always has. Now Powered by a 1.6 litre Ford Sigma engine, it is amongst the cleanest sports cars on the planet. The 4/4 represents an economical entry to Morgan ownership, and is built using exactly the same methods as our other models.
PLUS 4 (NEW 2014 MODEL)
Since its launch in 1950, the Morgan Plus 4 has reached iconic status around the globe. New for 2014, this model benefits from a new powerful Ford 2.0 litre engine offering stronger performance and improved environmental credentials. It is in fact the most powerful production Plus 4 ever to leave Pickersleigh Road. The cabin has also been refreshed, and displays a revised dashboard layout with new instrumentation. Available as a 2 or 4-seater, Morgan are confident that this is not only the most advanced Plus 4 ever designed but that it will continue to be hugely popular with sports car enthusiasts worldwide.
The Morgan Roadster is now powered by a 285 bhp Ford Mustang 3.7 litre V6 and available in a 2 or 4 seat configuration. It is the ultimate Classic Morgan, and rewards its driver with sensational acceleration and a direct relationship with the road. Roadster owners will enjoy increased technology and the choice even more options that are unavailable on the smaller models in the range. The Roadster is the perfect sports car for your extended European touring holiday – effortless power that is easily controlled.
THE AERO RANGE
The Morgan Aero range delivers a captivating combination of luxury with supercar performance and handling – we like to refer to our Aeros as 'theatrical' – unrivalled sights and sounds make a bold statement with every journey.
Each Aero (Coupe, or Targa-top SuperSport) represents the pinnacle of Morgan engineering, and is coach built upon a stiff bonded aluminium chassis with independent wishbone suspension.
Powered by BMW's 4.8 litre V8, cars in the Aero range weigh just 1200kgs and offer breathtaking performance. Driver and passenger comfort is assured by the standard fitment of air conditioning, power steering, electric windows, cruise control, ABS with brake force distribution, manual or automatic gearbox, Xenon headlights, and a generous load capacity.
Our Plus 8 combines the best of both worlds – the stiff bonded aluminium chassis from the Aero range, with the Classic styling that Morgan are so famous for. The Plus 8 is arguably a wolf in sheep's clothing outperforming most other supercars in its class. The BMW 4.8 litre V8 delivers 367 bhp, and never fails to surprise fellow motorists. Surrounded by the Morgan core materials of ash wood, leather and aluminium, the owner of the Plus 8 is immersed in timeless style and visceral driver appeal.
2014 welcomes a bright future for Morgan, approached with renewed energy, and with a commitment to quality. After 105 years of car production, we understand our core values and are firmly wedded to delivering these and to continuing to delight customers around the world. Our family owned business employs 170 people, and has operated from the same factory buildings for 100 years. We look forward to another successful year of producing bespoke vehicles for our loyal and valued customers.