Hyundai says the Intrado is "relevant to consumers" and is "far more than a styling exercise."

Just because it's packing a futuristic powertrain doesn't mean that the new Hyundai Intrado concept isn't a preview of a crossover we'll be seeing on the road in the near future. After all, the hydrogen CUV unveiled today at the 2014 Geneva Motor Show is from Hyundai, which is just about to launch the hydrogen-powered Tuscon fuel cell in the US later this spring. The accompanying press release even says the concept is "relevant to consumers." If that's not a hint, we don't know what is.

Intrado apparently means the underside of an airplane wing, and the CUV that bears the inscription tries to lift off with a sleek, lightweight and aerodynamic body that Hyundai says, is "far more than a styling exercise" and the focus "inside and out is on meeting the needs of consumers with busy lifestyles." That means the interior is as uncluttered as the shiny outside, with lots of carbon fiber accents. Thanks to a next-generation hydrogen fuel-cell stack and a 36 kW li-ion battery, the Intrado has a range of around 375 miles.

As if we needed another hint that the Intrado is previewing a production vehicle, we'll leave you with a statement from Woong-chul Yang, vice chairman at Hyundai Motor Company (HMC) Namyang R&D Centre, who said the Intrado is, "a vision of how eco-friendly cars will deliver delight to our customers." Feel free to read more in the press release below.
Show full PR text
Hyundai Motor reveals capabilities and shows vision for future mobility as it prepares for growth

- Daring Intrado concept is light, efficient and relevant to consumers
- Highly-equipped All-New Genesis sedan shows capabilities of Hyundai
- Qualitative enhancements and product introductions to fuel future growth


Offenbach, 4 March 2014

At the 2014 Salon International de l'Auto in Geneva, Switzerland, Hyundai Motor unveiled Intrado, a daring and provocative concept car that envisages how cars can engage and enrich lives. The show also marked the European debut of All-New Genesis, an executive sedan that clearly demonstrates the advanced capabilities of Hyundai. At the same time, the company announced it has sold six million cars in Europe, a landmark that was passed as Hyundai prepares for further growth during the second half of the decade.

Intrado
Intrado, unveiled at the Hyundai press conference at Geneva, shows the company's optimistic vision of a future where mobility is more enjoyable and more relevant. Far more than a styling exercise, Intrado demonstrates Hyundai's belief that advanced vehicle technologies and intelligent design can combine to engage more effectively with driver and passengers. The car's use of lightweight materials, radical construction methods and advanced powertrain raises efficiency, while the design focus inside and out is on meeting the needs of consumers with busy lifestyles.

Intrado takes its name from the underside of an aircraft's wing – the area that creates lift. The car's advanced materials and technologies also draw inspiration from aircraft, such as the removal of all unnecessary weight, logical solutions to complex challenges, inspired by a purity of purpose, and a highly efficient powertrain.

The distinctive exterior shape of Intrado is dictated by the need to be aerodynamically efficient; it is free of unnecessary adornments and features minimal detailing. The body panels are made of advanced super-lightweight steel from Hyundai Motor's steel plant. Its interior is defined by a focus on usability and adaptability, and draws attention to its advanced materials and radical construction. The seals of opening panels shut directly against the central carbon frame, showcasing the carbon fibre whenever doors, hood or trunk are opened. Components that are usually concealed are highlighted, including the 'see-through' air vents and exposed frame onto which the seats clip directly.

The super-lightweight structure of Intrado demonstrates Hyundai's desire to produce lighter, stronger cars that are even better to drive and simpler to repair. The central carbon frame structure is constructed using new manufacturing and joining techniques that together have the potential to change the way cars are made. The strength and rigidity of this central structure also allow body panels to be constructed from any material, giving designers greater flexibility and aiding repairability. Lightweight steel impact structures further enhance crash performance and repair times.

Woong-chul Yang, Vice Chairman at Hyundai Motor Company (HMC) Namyang R&D Centre, commented: "Intrado reflects our innovative efforts in the area of advanced materials, while demonstrating the close collaboration between designers at Hyundai Design Centre Europe and engineers at HMC Namyang R&D Centre. The result is Intrado – a vision of how eco-friendly cars will deliver delight to our customers."

Intrado is powered by a next-generation hydrogen fuel-cell powertrain that utilises a Li-ion 36 kW battery. Refuelled in just a few minutes, Intrado has a range of more than 600 kilometres and emits only water. In addition to increased range, Intrado promises more responsive and agile driving dynamics, thanks to the reduced weight and greater efficiency of its powertrain.

Intrado is the first Hyundai to have been developed under the direction of Peter Schreyer, who became President and Chief Design Officer of Hyundai Motor Group in January 2013. He commented: "Effortless and sensual, Intrado reflects the open-mindedness and constant renewal of the Hyundai brand. It also shows that Hyundai wants its customers to rediscover the joy and freedom that should be associated with personal mobility. That's why this car has such purity of purpose – it's logical, lovable and liveable."

The result of close collaboration between Hyundai Motor's design and engineering teams in Europe and Namyang, Korea, Intrado was styled at Hyundai Motor European R&D centre in Rüsselsheim, Germany – as indicated by its codename, HED-9 (Hyundai Europe Design-9). Hyundai also worked with two preeminent carbon fibre producers. The parts supplied for Intrado by Lotte Chemical include the central beam, and the company's unique carbon fibre reinforced plastic (CFRP) has been applied on the concept's interior fabrics and exterior panels. Hyosung supplied its high-performance TANSOME® carbon fibre, considered to be among the world's best in terms of strength and flexibility, for Intrado's frame.

Partnership with HIEN LE
Hyundai Motor has furthered strengthened its pioneering approach to design with an exclusive collaboration with European fashion house, HIEN LE. The futuristic designer's latest outfits have been created to mirror key design themes of the Intrado concept car Intrado and made their premiere alongside the car at the 2014 Geneva Motor Show.

HIEN LE has drawn inspiration from Intrado's innovative yet functional interior, combining both of these characteristics to create a number of accessories that feature clean shapes and refined details. Intrado and HIEN LE together foresee a future where design enables a clean-sheet approach to the ultimate form and function of a car, only including what is of value and so fitting into the lifestyles of the 'millennial generation'.

Mark Hall, Vice President of Marketing, Hyundai Motor Europe, commented: "Hyundai's collaboration with HIEN LE further reflects the brand's progressive attitude to design. Our focus with this partnership is design and innovation. The perception of the Hyundai brand in Europe has shifted significantly since we transformed the face of our cars, a process we began in 2008. Since then, we have almost doubled our market share and design is now stated as the number one reason for customers choosing our cars."

All-New Genesis
Hyundai's All-New Genesis made its European debut at the 2014 Geneva Motor Show. The executive sedan clearly shows Hyundai's ability to introduce new levels of luxury and technology, and will be made available in limited numbers in Europe. Exceptional levels of standard equipment are matched to a calming interior and soothing ride, offering European customers an exclusive purchase proposition that focuses on refined performance and occupant well-being.

Available in a single, high-specification form, All-New Genesis is powered by a potent V6 engine that delivers plentiful power and torque across a broad range of engine speeds, and works in harmony with a smooth 8-speed automatic transmission for refined performance. Driving pleasure and security is ensured by the new, in-house-developed HTRAC all-wheel drive system, sophisticated multi-link front and rear suspension and near-equal weight distribution.

The generous accommodation provided includes levels of comfort and refinement never before seen in a Hyundai vehicle in Europe, and cossets occupants in opulent comfort. The interior uses fine materials to present a serene ambience, supported by advanced architecture that delivers superior refinement under all conditions. Intelligent design and thoughtful attention to detail have resulted in features such as the automatic trunk opening system, which can be activated even when both feet are on the ground.

Extensive levels of standard comfort features are immediately and simply accessed, thanks to excellent ergonomics and easily comprehended design. The comfort-orientated suspension leaves occupants feeling fresh after even the longest of journeys.

Occupants of All-New Genesis are protected and cared-for by a full portfolio of safety features that are both intelligent and unobtrusive. These include Smart Cruise Control, Automatic Emergency Braking and the world's first C02 cabin sensor to avoid driver drowsiness.

Showcasing the latest evolution of Hyundai's design philosophy, fluidic sculpture, the sleek, clean styling of All-New Genesis hints at its technical capabilities and conveys its assured road manners.

Allan Rushforth, Senior Vice President and Chief Operating Officer, Hyundai Motor Europe, commented: "All-new Genesis offers a unique luxury ownership experience that demonstrates the true breadth of our engineering and technological capabilities. There are a number of world and Hyundai-first technologies applied to this car, making it a true showcase of what we can achieve, and continuing Hyundai's legacy of delivering value beyond expectations across a broadening number and variety of high-quality cars."

The Motor Show line-up
Also on the Hyundai stage at Geneva are: the world's first assembly-line produced hydrogen fuel cell car, the Hyundai ix35 Fuel Cell; the Hyundai Motorsport i20 WRC rally car; and several of the brand's i-range models, including added-value Go! Brasil special editions.

Preparing for growth
Hyundai also announced that the company has sold six million cars to European customers since sales in the region began in 1977. The company has progressively increased sales momentum in the region in line with growing demand for its expanding European line-up of vehicles. It took the company 19 years to sell its first million cars in Europe. Since then it has taken less time to reach each subsequent milestone, with the last one million cars sold in just over two years.

Hyundai intends to grow its European market share to 5 per cent by 2020, an ambition that will be supported by enhancements being made to the quality of its operations and a new wave of product launches entitled 'Product Momentum 2017'.
Mark Hall, Vice President of Marketing at Hyundai Motor Europe, said: "Product Momentum 2017 began with the introduction of New Generation i10 in late 2013 and will see more than 20 new models or derivatives in Europe within three years. Our latest wave of new car launches will make even more desirable and thoughtfully-conceived Hyundai vehicles available in even more segments. Our forecast is that this will fuel Hyundai's growth to seven million sales within 36 months."

More than €3 billion of investment into commercial, R&D, testing, manufacturing and motor sport facilities has seen Hyundai become a truly European brand. Underlining the success of its regional investment, 95 are built in the region at the company's two production plants – in the Czech Republic and Turkey.

Hyundai has also looked at enhancements to build a better known and understood brand. Long-term partnerships with iconic organisations including Tate and FIFA and UEFA are helping Hyundai to connect with a wider range of potential customers.

The current Hyundai European model line-up includes New Generation i10, New i20, ix20, New Generation i30 and New ix35, all of which are built in Europe, as well as i40 and New Generation Santa Fe.


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    • 1 Second Ago
  • 44 Comments
      purrpullberra
      • 9 Months Ago
      I think partnering up with Universities and industries that already have or need access to hydrogen and get some of those people to drive FCV's is the only way to go. The number of hydrogen stations is untenable for well over 99% of Americans and there is no need yet for a lot of stations. Its a catch-22. I'm not a hater, I just can't see any real benefit now.
      superchan7
      • 9 Months Ago
      All the kids love these huge wheels that can't handle potholes, huge fenders that take up cabin space, huge air intakes that feed nothing and tiny windows that won't let the driver see out. These proportions will NEVER make production, just like that Subaru STi concept.
        oknahs
        • 9 Months Ago
        @superchan7
        They can build them this way its called camera technology. The Mercedes flagship has a 360 deg 6 camera design as to avoid all the blind spots. Yes it can be built and its not the young kids buying this expensive production vehicles but us baby boomers that have the money.
      S40Powered
      • 9 Months Ago
      Now they're going for a Audi grill..,cheap as usual Hyundai.
      Neutral President
      • 9 Months Ago
      Wow. Schreyer isn't even trying to hide his Audi roots any more, is he?
        Dmitriy Markelov
        • 9 Months Ago
        @Neutral President
        No, while Audi designs have been getting increasingly stale over the years (just look at the newly revealed Audi TT), Hyundai/KIA have upped the ante drastically in the spaces that they compete in. They showed consumers that you don't have to be punished for not buying a $50k car and made the common compact/small/midsize cars attractive. All other automakers that compete in that space had a healthy wakeup call.
        Actionable Mango
        • 9 Months Ago
        @Neutral President
        Interesting phrasing. Schreyer's style appears in his work regardless of where he works, which is typical of many artists. He's not "hiding his Audi roots".
      ...
      • 9 Months Ago
      Looks like an Infinity FX.
      Dave
      • 9 Months Ago
      It looks like Hyundai is trying to create the illusion of ground clearance by painting the rocker panels black.
      CoolWaters
      • 9 Months Ago
      They dying oil industry's last gasp.
        EVnerdGene
        • 9 Months Ago
        @CoolWaters
        Do you even realize this is an electric car ?
          Letstakeawalk
          • 9 Months Ago
          @EVnerdGene
          With a 375-mile range, to boot! If it were a Tesla-built pure BEV, it'd certainly be in the 150k range.
          Joeviocoe
          • 9 Months Ago
          @EVnerdGene
          What? If it were " a Tesla-built pure BEV " it would be called the Model X, have a range of about 275 miles... and STILL be cheaper than if this Fuel Cell model went into production. Not to mention have Nationwide Supercharging access, and soon to have 90-sec battery swaps across California.
          Joeviocoe
          • 9 Months Ago
          @EVnerdGene
          And if Hyundai could produce a sports sedan with a 310 KW fuel cell stack (like the Model S P85)... it too would be prohibitively expensive. What is your point... an automaker trying to compete spec vs. spec when there is no need to?? Tesla's vehicles do NOT need to go farther, with a whole network of Superchargers and a few swap stations.
          Letstakeawalk
          • 9 Months Ago
          @EVnerdGene
          Joeviocoe missed my point entirely. If Tesla were to build a 375-mile range BEV SUV, it would be prohibitively expensive.
          Letstakeawalk
          • 9 Months Ago
          @EVnerdGene
          "Tesla's vehicles do NOT need to go farther..." Maybe, maybe not. The issue is the cost at which that extra range comes, in terms of price, weight, and time. Some people *do* want long-range vehicles with quick refueling times, which is why FCVs are considered a reasonable engineering solution by the automakers.
          Joeviocoe
          • 9 Months Ago
          @EVnerdGene
          --" The issue is the cost at which that extra range comes, in terms of price, weight, and time." And that is where PHEVs come in. --"Some people *do* want long-range vehicles with quick refueling times, which is why FCVs are considered a reasonable engineering solution by the automakers." And the fantasy is... that FCVs will bring them "long range"... While reality says that FCV drivers can only travel within range of a very few H2 stations. So those that "do" want long rang, quick refuel... will be much happier with PHEV. Automakers are wrong often. And they've got a streak of being wrong about hydrogen for decades now.
      raktmn
      • 9 Months Ago
      36 kW li-ion battery? That's pretty sweet. Heck, replace that fuel cell stack with a tiny gas motor out of a BMW i3 and an 8 gallon tank that you can fill up anywhere, and I'm in.
        DaveMart
        • 9 Months Ago
        @raktmn
        Read down the thread. 36kw is not 36kwHOURS.
          Nick Kordich
          • 9 Months Ago
          @DaveMart
          My apologies, I was wrong. In addition to Dave's points, past press releases on the Tucson FCV, show where Hyundai previously used kW output from the battery, since their focus was on comparing it to the power from the fuel cell stack. (Also, my apologies for previously misattributing quoted text to DaveMart instead of Dave.) http://www.hyundaiglobalnews.com/prCenter/news/newsView.do?dID=48
          Nick Kordich
          • 9 Months Ago
          @DaveMart
          It's a 36kWh battery. Autoblog screwed up. Don't everyone gasp in surprise at once. http://globalpr.hyundai.com/prCenter/news/newsView.do?dID=2643 Remember, this is just a concept car. They could have just as easily have said it has a 72 or 108 kWh battery. 36kWh is overkill, as it stands - yes, it'd be nice to plug in to avoid having to go out of your way to stop for hydrogen as frequently, but having twice the battery capacity of a Volt means potentially hundreds of pounds and thousands of dollars for the sole purpose of *avoiding being powered by a fuel cell.* That seems contrary to the point of a fuel cell vehicle, especially one that exists only to showcase that technology. However, a hypothetical battery weighs and costs nothing, and even if one was built into their one-off concept, Hyundai wouldn't care about the price, weight, and other penalties they'd care about in a production vehicle.
          Joeviocoe
          • 9 Months Ago
          @DaveMart
          Read the link Nick pasted. The "Real" press release from Hyundai's own PR website... says KWH. Either ABG intentionally removed it from their cut and paste, or Hyundai made the mistake and corrected it afterwards.
          Dave
          • 9 Months Ago
          @DaveMart
          "It's a 36kWh battery. Autoblog screwed up." It says 36 kw in the press release.
          Joeviocoe
          • 9 Months Ago
          @DaveMart
          http://globalpr.hyundai.com/prCenter/news/newsView.do?dID=2643 Says kwh http://globalpr.hyundai.com/prCenter/news/fileDownload.do?dID=2705 says kw Hyundai screwed up their press release. The 'kw' was in a later press release.
          Letstakeawalk
          • 9 Months Ago
          @DaveMart
          The corrections have been made, DaveMart is correct. 36kw.
          Joeviocoe
          • 9 Months Ago
          @DaveMart
          wow... autoblog either took the 'h' out of the press release, or Hyundai screwed up their press release only corrected it after.
          Joeviocoe
          • 9 Months Ago
          @DaveMart
          "By 2012, Hyundai plans to begin manufacturing FCEVs in the low thousands and delivering them to fleet customers in Korea."
          Nick Kordich
          • 9 Months Ago
          @DaveMart
          @DaveMart: "It says 36 kw in the press release." I noticed it says 36 kW in Autoblog's copy of the press release. When I searched other car sites before leaving my comment above, all the ones I found reported 36kWh. Now that I search on the topic again, I see a few sites have it as "34kW." Two possibilities stand out: Autoblog introduced the error and other sites cribbed off their copy of the press release (not uncommon among blogs, which would also explain why I only saw it in my later searches) or Hyundai released more than one copy of the press release (since the Hyundai site now says 34kWh, perhaps they caught their error and corrected it - it's odd that I only find that now, but perhaps I simply failed to spot them in my original search). It's possible that multiple sites edited the press release to correct Hyundai's omission of the "h" in their press release, but it seems unlikely that so many would have edited the source material without even commenting on the mistake. In any case, I think we can take that it's supposed to be read as a 36kWh battery - not only does it make sense and follow convention, it's more commonly reported elsewhere and is in another document from Hyundai.
      Dmitriy Markelov
      • 9 Months Ago
      That looks great! Hyundai better bring it if they are stating that this concept has relevance to consumers and so on. Don't build us up and give us a cookie cutter CUV.
      Jarett Schneider
      • 9 Months Ago
      Hyundai has been using Black Glading like this for years.... Since I've been selling them.
      diffrunt
      • 9 Months Ago
      disproportionate
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