Debate ensued last week around the Autoblog offices when we first heard rumors that Maserati was bringing a new sports car concept to the Geneva Motor Show this year. Could there be any truth to the rumors? Did the timing make any sense? Does Maserati even need a two-door halo car to help it move examples of the new Ghibli, Quattroporte and upcoming Levante?

Well, we still don't have any official answer, but Maserati has indeed confirmed a new concept car to debut this week at the Swiss expo. The Modenese automaker hasn't indicated what form the concept will take, but assuming it's not doing another sedan or crossover, and unless it's planning a wagon concept like Touring's Bellagio Fastback or StudioTorino's Cinqueporte (both based on the previous Quattroporte), we feel it's more likely than not that we'll be looking at a two-door (be it a coupe, convertible or something in between).

Of course, we also don't know at this point just what size and segment Maserati is pursuing with this concept car (initial rumors had it going after the Jaguar F-Type) or for that matter whether it will presage a production version to follow or simply stand as a design study. But Maserati doesn't typically do many of the latter: the Kubang concepts of 2011 and 2003 previewed the Levante (albeit several years in advance), and the Birdcage was really more of a Pininfarina project, despite the Trident on the nose. With the exception of a couple production-based show cars (which themselves previewed production versions to follow), those are pretty much the only concepts Maserati has done in recent memory.

Speaking of which, Maserati has also confirmed that it's bringing the finalized production version of the Ermenegildo Zegna edition Quattroporte (pictured above) to Geneva as well, following the pre-production "concept" version that debuted in Frankfurt half a year ago. Confirmation in the press release below.
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Maserati at the Geneva International Motor Show 2014
28/02/2014 - Geneva

The 84th Geneva Auto Show will see two Maserati worldwide premières. The first one is the debut of the Quattroporte Ermenegildo Zegna Limited Edition (please, see the attached images), the car that developed from the concept introduced at the Frankfurt Auto Show last September. This refined model will be produced in 100 units, one for each of the years of company life that Maserati, founded in 1914, is celebrating in 2014. The second one is the much talked about unveiling of a new concept car outlining the Maseratis of the next 100 years. Both unveilings will take place during the Maserati Press Conference at 9:00 am on March 4, 2014.


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    • 1 Second Ago
  • 9 Comments
      dukeisduke
      • 9 Months Ago
      So do you get a free Zegna suit (or two) with one of these?
      bootsnchaps60
      • 9 Months Ago
      Very nice Buick-is this the 2015?
        Alex
        • 9 Months Ago
        @bootsnchaps60
        Exactly. I remember a few years ago seeing the nose of one in a row of parked cars and thinking - that's an awkward looking older Buick. To "defend" that "brand" they've always been 10+ years behind in terms of design. If anyone remembers late eighties and early nineties, when the organic "bio-style" reigned, Mazeratis were perfectly Malaise Era square. Then, when even Taurus got straight lines, they finally embraced curves - in the most awkward sagged and melted around the edges manner which makes prev. gen. Infinitis geometrically perfect. I get it - a niche vehicle for LV luggage fans obsessed with 1950's Vespa nostalgia - touristy perspective of Italy for wealthy Americans.
      sixsix
      • 9 Months Ago
      Never understood the point of the Maserati Sedans. Very boring looking and terribly unreliable. They depreciate worse than Range Rover, Bentley, or Aston. The automotive world could do without this. Let's see an MC-12 replacement!
        jebibudala
        • 9 Months Ago
        @sixsix
        The depreciation works in our favor. It gives us fake rich enthusiasts another exotic to enjoy. I had a 2002 Coupe GT and it was fantastic as far as reliability, engine note, not so much in insurance or comfort. The heater core and window regulators were annoyance issues I resolved myself properly for less than $200. A lot of Fiat parts are interchangeable on the recent Maseratis.
      pickles
      • 9 Months Ago
      In a weird way, the demographic of Maserati shoppers is... kinda the same as that of Buick -just more wealthy. So perhaps, though the styling to me is far too granny, too 'champagne' colored (even when they're built in another color), it's appropriate for the 55-85 year old shoppers that Maserati probably attracts. It's not as if this brand is trying to appeal to affluent 33 year olds. That said, when an expensive car looks like a cheaper one (not just comparing to Buick but also Infiniti) it probably is time to get hip and come up with new design language.
      ColinM33
      • 9 Months Ago
      I really hope it's something nice because everything so far looks bland and the same...The Ghibli and Quattroporte have little differences in appearance and the Grantourismo is dated...I want to see something amazing...I really liked the looks of the Levante when it debut as a concept under the Kubang name but it's starting to look dated as well. I hope we see something with the style of the Bora concept images that have been floating around, now that is a beautiful beast.
      Alex
      • 9 Months Ago
      In the marketing-driven world we live in... this mostly Chinese and American market niche brand serves a very clear purpose. To preserve tourism appeal of Italy as some "historic" place of Roman glory and 1950's nostalgia. How many Hollywood movies you've seen portraying modern Italy with modern cities and cars. It is always the same: some wealthy older ladies enjoying Italian countryside with tractors and other 1950s vehicles. Helps selling rustic/vintage wine and olive oil. Oh, and don't forget shoes, purses, and other fashion products images of which cars like Maserati and Fiat 500 are supposed to subconsciously evoke with its ovals and curves. It's almost too easy to forget that 100% of sharp futuristic concepts also come from Italy - namely Maserati Birdcage. But those don't lure 60+ y.o. American tourists to Italy, do they?
      charles
      • 9 Months Ago
      This is an Italian car, with a Ferrari motor built in Italy,nothing else comes close.I hope this answers your question about the price.This car is not for anyone who cannot justify the price.This is for people who have money and want prestige.