General Motors may have parred down its brand portfolio, but it still has more under its umbrella than most. That's why, while a company like Ford might market the same vehicle under its own name in markets around the world, GM uses different brands in different markets. But no two are aligned quite as closely as Opel in Europe and Buick in the United States and China.

What we know here as the Buick Regal is sold overseas as the Opel Insignia. Our Encore is their Mokka. Verano? Astra sedan. But one thing we don't get here is the Opel Adam. The diminutive city car is GM's take on the Mini Cooper, Fiat 500, Citroën DS3 et al. Launched at the 2012 Paris Motor Show, the Opel Adam is named after the company's founder (like an ironic thumbing of the nose to the Ferrari Enzo). But while it's sold, like most Opels, in the UK as a Vauxhall, the prospect of it porting over to Buick seems slim to none. Right?

Sorta. While the Adam isn't likely to come Stateside, the latest reports (as yet unconfirmed by GM) suggest that The General is planning to sell the Adam in China where the Buick brand is also a strong seller. Local production could ensue, with prices targeting the Fiat 500 and engines – according to CarNewsChina.com – to include inline-fours displacing 1.2 and 1.4 liters with 69 and 100 horsepower, respectively.

After driving from Europe across Asia to sell in China – picking up a Buick badge along the way – is the Adam any more likely to then cross the ocean to American showrooms? Hardly. But at least buyers in China will have the option.


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    • 1 Second Ago
  • 12 Comments
      Dick Cheney
      • 9 Months Ago
      Just sell it here as a Buick. The waterfall grill would fit naturally down there on the lower facia!
      EJD1984
      • 9 Months Ago
      Grumble. Buick here in North America is close to becoming the forgotten GM division, and needs a car like the Adam to add a little bit of spice.
      Tuga
      • 9 Months Ago
      OR, they could just sell them as Opels.
      marv.shocker
      • 9 Months Ago
      I say again: WHO CARES?
      Dersu Uzala
      • 9 Months Ago
      we say flopadam
      Jan Calloway
      • 9 Months Ago
      GM has no guts to bring it here............ and that why they can't sell small cars here, they can commit, so they quit....................and everyone else sells there good small cars here.
        Tone
        • 9 Months Ago
        @Jan Calloway
        Apparently, GM can't sell Sonics or Cruzes here. Oh, wait...
        b.rn
        • 9 Months Ago
        @Jan Calloway
        The Buick encore is about as small as you can get and still be called a crossover.