With its first full year of sales in the bag, it's safe to say that Buick has a hit on its hands with the Encore. US buyers have snatched up 31,046 of the small, premium crossovers since the Encore went on sale in January of 2013, while 97,311 were sold globally (not counting its counterparts from Opel and Vauxhall).

While we liked the Encore when we first drove it, we'll admit, we weren't sure how the tiny CUV would do. In fact, the first thing Executive Editor Chris Paukert wrote about the Encore was, "We admit it. We have no earthly idea how this whole thing is going to shake out." But it's done well, and has been subject to heavy demand over the past year, blowing away the estimates of analysts, who, according to an August story from Automotive News, projected no more than 18,500 units would be sold in 2013.

"Right out of the gate, demand for the Encore was high," Tony DiSalle, vice president of Buick marketing said in a statement. "It accounted for most of the segment's growth last year and that's because it offers the right safety, technology and features in the right-sized vehicle for many customers."

Take a look below for the official press blast from Buick.
Show full PR text
Encore Wraps Successful First Full Year of Sales
Positive consumer reaction and sales for the luxury small crossover

DETROIT– Closing its first full year, the Encore became the Buick lineup's fifth model and second crossover, ringing up sales success in one of the industry's fastest-growing segments.

Entering the small SUV and small luxury SUV segment in the U.S. at the end of last January, the Encore helped boost sales in a rapidly expanding market that just last year alone, grew by 52 percent from 2012.

"Right out of the gate, demand for the Encore was high," said Tony DiSalle, vice president of Buick marketing. "It accounted for most of the segment's growth last year and that's because it offers the right safety, technology, and features in the right-sized vehicle for many customers."

As one of the first luxury crossovers of its size, Encore's U.S. retail sales reached 31,046 units during its first full year of sales. Globally, the Encore sold 97,311 vehicles in calendar year 2013, helping Buick set its global sales record of 1,032,056 last year.

"The small SUV segment looks like the next hot spot in the new-car market," said Karl Brauer, senior analyst for Kelley Blue Book. "The combination of functionality and fuel efficiency offered by models like the Buick Encore makes them a compelling value equation for consumers. We're seeing rising research activity in these models from users of KBB.com, and we expect sales to grow in the coming months and years."

Encore's early entry to these segments is significant. Combined, the segments are expected to more than double in sales between now and 2018.

The Encore earned an Insurance Institute for Highway Safety 2013 Top Safety Pick and 5-star Overall Vehicle Score for safety from the National Highway Traffic Safety Administration.

It also ranked highest in the Sub-Compact CUV segment in the 2013 J.D. Power Initial Quality StudySM and among others, was named the winner of Kelley Blue Book's 2014 5-Year Cost to Own awards in the Luxury Compact SUV/Crossover category.

Encore customers cite good fuel economy, high quality and exterior design as the top reasons for purchase, with one in two buyers coming from a non-General Motors brand.

About Buick
Buick is an international modern luxury brand offering vehicles with sculpted designs, luxurious interiors and thoughtful personal technologies, along with responsive-yet-efficient performance. Buick is attracting new customers with its portfolio of award-winning luxury models in North America and China. Learn more about Buick cars and crossovers at www.buick.com, on Twitter @buick, on Pinterest or at www.facebook.com/buick


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  • 155 Comments
      Indubitably
      • 9 Months Ago
      So much hate for this little car. I suppose it's due to not having 4wd, diesel, and a 6spd manual with 500hp. This car is for daily driving, for the wife, for the A to B driver who just wants a bit of luxury in a small efficient package. Get over it people, it's not a bad car for what it is.
        Hazdaz
        • 9 Months Ago
        @Indubitably
        Totally agree. Its not a car that I would want, but I could see my girlfriend, sister or mother driving something like this. Any hate from the enthusiast community is because they don't get that there are cars other than performance vehicles. Also, I had to correct you, because it does offer AWD.
      Robbie
      • 9 Months Ago
      But it is so ugly
      Circ
      • 9 Months Ago
      Sheep will buy anything.
      car-a-holic
      • 9 Months Ago
      half of you that are going to dislike it because it's a Buick.... And not really for any other reason (besides the fact it isn't a race car)
        BC
        • 9 Months Ago
        @car-a-holic
        I dislike it because it gets poorer fuel economy than larger CUVs that cost less, perform better, and have nicer interiors. You're giving up a lot to get the Buick badge and the smaller footprint. But there are plenty of arguably worse vehicles that sell even better.
          normc32
          • 9 Months Ago
          @BC
          No larger CUVs have beat EPA Highway in mixed driving like Motorweek and TheTruthAboutCars have...with AWD. The real world mpg stats on Buickforums prove it too!
      BlackDynamiteOnline
      • 9 Months Ago
      Interesting marketing strategy. Set your sales goal so low (under 20k), that 31k is some success story to send a press release over. Meanwhile, similar priced Ford and Honda crossovers sell 10X that. Selling 31k units of a sub-$30k crossover is nothing to be proud of.... BD
        Jesus!
        • 9 Months Ago
        @BlackDynamiteOnline
        It is when it's a brand that had a big decline in it's home market. It's a Buick, a name that many would not want parked in their driveway. It is a good start.
      Semislicks
      • 9 Months Ago
      Another German car destroying american carmarket. plus under US badge. Cant get better than that. Oh I love when people on autoblog comment how style and cool materials matter most when it comes to enthusiasts. you people should buy and read Cosmo or Mens health. This is such an uninspiring car. Slow, loud, haldex awd system, lifeless steering, and above all, quite thirsty for its size. And yes I have driven it.
        mistyjeanmoore
        • 2 Months Ago
        @Semislicks

        The Encore is Korean.

        normc32
        • 9 Months Ago
        @Semislicks
        I love my Encore AWD. It has razor sharp steering and brakes to die for with no fade. The handle is super when driving on high speed sweeping turns. I also have a Trifecta Tune that gives a nice bump in output that is not at peak power like Japanese NA fours. Plus with the Trifecta Tune you get Tuned transmission for more sport. Combine with AWD it runs rings the GF's Forester and sees almost 40 mpg per tankful.
          Semislicks
          • 9 Months Ago
          @normc32
          aha, when you say that Encore has razor sharp steering and handles super plus 40mpg, I know I talk to a troll. If Encores steering is sharp, I dont want to know then how sharp the steering in BMW 3 or even standard Impreza is. You should try AWD Juke DIG-T, and even THAT isnt sharp enough in my book. Trifecta runing rings around Forester Turbo (or XT in EU), now I heard everything. You should lay off the drugs, pal
          normc32
          • 9 Months Ago
          @normc32
          Stock Forester is S-L-O-W! The Encore AWD has CX-5 AWD handling and better braking. The steering, along with short wheel base, make it very sharp at highway speeds. It is very easy to turn around debris at 65+ mph. At less than highway speeds the steering slows and is very comfortable to drive. But if you get a chance for an onramp it loves high speed sweeper with some trail braking before the apex. More fun than a CUV is supposed to be. Especially a luxury CUV.
          Susan
          • 9 Months Ago
          @normc32
          A high center-of-gravity trucklet has razor-sharp steering? Hmmm, I am a bit suspicious....
          john96xlt
          • 9 Months Ago
          @normc32
          @Semislicks He's been on here for quite a while talking about one specific vehicle, the Buick Encore. It's no surprise that he brings it up on an article that's about it. I do the same thing with my Taurus(es). If this article was about the current D3 Taurus, I'd talk about my 2012 SEL, which I do admittedly all the time, lol. I do not always agree with this guy, though more often than not, but he's not a troll; just an outspoken guy who likes his choice in automobiles despite what naysayers say. I can relate to that.
      S40Powered
      • 9 Months Ago
      Who knew for a 2002 looking car.
      inthelv
      • 9 Months Ago
      I dragged my friends to see this at the auto show and every single one of them really liked it. It's Got something that you just can't put your fingers on
        carlotta
        • 9 Months Ago
        @inthelv
        THis car is a genuine gnomemobile. And not in a good way: http://www.urbandictionary.com/define.php?term=buick%20encore
          normc32
          • 9 Months Ago
          @carlotta
          Honda's Vezel could only dream to get out of the econo-box segment. Acura won't be around to help them!
          john96xlt
          • 9 Months Ago
          @carlotta
          faillotta at it again. Did you swap over over9000? Same blind opinions, snarky comments, always negative about a positive. Yep, sounds like him.
      Ken
      • 9 Months Ago
      I have not seen one on the road yet.
      Hazdaz
      • 9 Months Ago
      I love when analysts are proven wrong. Most of them are just a bunch of idiots taking too-conservative guesses and its because of them that there are so many copy-cat products out there. This Encore is not a car that I personally would ever get, but I've seen a few in person and think they are a great fit for certain demographics. No, its not a low-slung sexy sports car. Too many enthusiasts think that that is the only car category that matters. Instead, this is a capable small crossover with some premium touches and forgoes the played-out cliche that a vehicle has to be big to be on the luxury side of the spectrum. Just as cars have gotten bigger and bigger over the years, this Encore is there to prove that small can still sell.
        normc32
        • 9 Months Ago
        @Hazdaz
        An Encore AWD will run door handle-to-door handle with a CX-5. The Zoom is gone?
          john96xlt
          • 9 Months Ago
          @normc32
          Honda CRX can be built and is faster and better handling than a Del Sol, so why did you go with a Del Sol, plus it looks a helluva lot better, is a classic widely praised among enthusiasts, and is not a "chick" car like the Del Sol is. So, why Del Sol? If you can't see the difference between a Buick and a Mazda these days, please go test drive both so you can stop talking out of your @$$. The Buick is quieter, smoother, more comfortable, while providing a fair amount of all of the hard-ride-inducing qualities you tout. Buick's NVH levels are well above Mazda. The quality of the materials is higher. The standard features are better. My point is, the price is justified if you would compare the two honestly, especially if you prefer a nicer ride, interior but still some of the same qualities produced by the sportier version of the segment. You personally might still choose the Mazda (or the Del Sol, in your own case, over the "better" CRX), but that's your choice. Not seeing why somebody else with different priorities may choose a different product like Encore instead leaves you looking ignorant about the vehicle in question.
      • 9 Months Ago
      [blocked]
        carlotta
        • 9 Months Ago
        sorry, it's a chick ride.
          normc32
          • 9 Months Ago
          @carlotta
          Honda/Acura are chick rides!
          Karfreek
          • 9 Months Ago
          @carlotta
          "As far as trend-breaking Buick goes, the brand can point to several new models attracting younger buyers. The Regal has done the best job of lowering the numbers for Buick, though the smaller Verano seems to attract an older (59) buyer than the brand’s managers expect or want. At least that age is much lower than the now retired Lucerne, whose average buyer was 70 years old."
        john96xlt
        • 9 Months Ago
        What did the homophobes get for targeted advertising? Kia commercials?
          inthelv
          • 9 Months Ago
          @john96xlt
          Lol
          normc32
          • 9 Months Ago
          @john96xlt
          They like Kia gerbels?
          john96xlt
          • 9 Months Ago
          @john96xlt
          Homophobic closet case + a Kia gerbil? I'd pay a dollar to see that...once.
      john96xlt
      • 9 Months Ago
      Stupid GM! Can't get anything right! Oh, wait. *thumbs up*
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